Moti Cohen, Apester

1. UX and the Connection between
Technical and Creative Thinking

2. Apester
A B O U T
Founded in
2014
Global
Operations
65
Employees
Tel Aviv
London
Berlin
Los Angeles
New York (HQ)
Tokyo
Moscow

3. • 300M units loaded each month
• 116M monthly unique engagements
• 13% engagement rate
• 94% completion rate
• Millions of social shares a month
• 25%+ time-on-page

4. Media consumption behaviors have
radically changed

5. New platforms, channels and
formats
It’s Never Been
a Better Time to be
Content Creator
G O L D E N A G E

6. VISUAL
C O N C I S E .
E N T E R T A I N I N G
I N T E R A C T I V E
E V E R Y W H E R E
C O N S T A N T
Consumers demand
content to be…
New Rules
M E D I A C O N S U M P T I O N B E H A V I O U R S

7. Stories packaged in multiple formats
for distribution to the right channels
The Single Unit Economy
A N E W P A R A D I G M

8. Quick and frequentTime-consumingExpensive Multiple formats
Adapting to the
New Paradigm
T H E C H A L L E N G E

9. C R E A T I O N D I S T R I B U T I O N M O N E T I Z A T I O N D A T A
The tools to create dynamic, interactive content experiences
that meet the demands of today’s audiences.
Content Management Platform
S O L U T I O N

10. Consistency VS Availability
CAP Theorem
Addressing the New Paradigm
T E C H N O L O G Y

11. It is a SPECTRUM
Strong <> Weak <> Eventual
and not our beloved 1’s and 0’s
Consistency vs. Availability – We choose Availability …. But
why? (It’s business more than tech)
T E C H N O L O G Y

12. Micro Services architecture
Bit component and
code duplication
The Technical Side
T E C H N O L O G Y

21. apester.com
Optimizing the
User Experience
D I S T R I B U T I O N

22. 2
UX FROM
OBLIGATION
3
NOT ZERO
SUM
1
CHOOSE
Summary…
I N C O N C L U S I O N

23. Thank you!
Moti Cohen
Co-Founder and CEO