The successful story of Verghese Kurien, his journey of making Amul a successful brand, a truly inspirational story which will enhance and motivate the entrepreneurial skills within us.

1. SUCCESSFUL JOURNEY OF
Verghese Kurien
Founder of AMUL MILK Pvt.Ltd

2. THE RENOWNED PERSONALITY
Dr.Verghese Kurien

3. INTRODUCTION TO THE FATHER OF THE WHITE
REVOLUTION
 Dr.Kurien, was born on Nov.26,1921 in
Kozhikode,Kerala.
 Graduate with Physics from Loyola
College,Madras.
 Subsequently he did his
BE(Mechanical) from Madras
University.
 On a government scholarship in USA
completed his Masters in Mechanical
Engineering from Michigan State
University.
 In feb, 1946, he underwent nine months
of specialized training in dairy
engineering at the National Dairy
Research Institute of Banglore.

4.  Taken over by Dr.Kurien in 1950, Amul
Dairy was founded to stop exploitation of
farmers by middlemen.
 Initially known as Kaira District Co-
operative Milk Producers Union.
 Based in “ Anand”(Gujarat) , Dr. Kurien’s
vision and extraordinary intelligence built
the Dairy development co-operative model
into on e of the largest and most successful
institutions in India, called “AMUL”.

5. The Man who Revolutionized White
• A rare visionary who always translated his vision on mission
mode.
• He had an astute sense of Management and Marketing.
• He attempted to replicate the Anand Model nationally
through the launching operation flood programme(OFP).

6. Skills
 Leadership quality
 Problem solving skills
 Creativity
 Communication skills
 Decision making skills
Competencies
 Conceptual thinking
 Innovative
 Enterprising
 Optimism
 Strategic thinking
 Risk taking

7. PROGRESSIVE

8. Opportunities as an Entrepreneur
 Market oriented
 Feasibility
 Profit oriented
 Specific
 Ethical

9. On his return from the U.S in 1949, the
Government of India deputed him to a
creamery at Anand, in Gujarat where he
was supposed to serve five years as an
officer of the Dairy division.
He personally had no interest in dairy, but
had to perform this job in return for the
government scholarship.
Competitors.

10. Strategies used to overcome the
challenges
 There was one person, Tribhuvandas
Patel, who was trying his best to unite
the farmers in order to form a
cooperative movement and fight against
the exploitation.
 Kurien was greatly inspired by this man
and decided to join him.
 Analyzed the competitors marketing
strategies and worked on it.
 AND THE HISTORY CONTINUES…

11.  Father of the white revolution in India
 Architect behind the success of the largest
dairy development programme in the world.
 Chairman of the Gujarat co-operative milk
marketing federation ltd. (GCMMF)
 Dr.Norman Borlaug has called him, “one of
the world’s great agricultural leaders of this
century”.

12.  Clarity of vision and ability to share it with
others.
 Real passion and pride in what he believed.
 Ability to inspire and motivate others.
 Willingness to take calculated risks.
 Ability to drive, inspire and embrace change
and continuous improvement.
 Committed to make a significant difference.

13. KEY LEARNINGS
• THE ATTITUDE TO ACCEPT THE TASK, INSPITE
OF THE FACT THAT IT IS NOT OUR CUP OF TEA.
• ABILITY TO DRIVE THE TEAM.
• OPTIMISTIC.
“Passion is one great force that unleashes creativity,
because if you're passionate about something, then
you're more willing to take risks”.
• ENTREPRENEURIAL SKILLS.

14. INSIGHTS AS AN ENTREPRENEUR
 Preparing the perfect pitch.
 Best places to find inspiration.
 Entrepreneurial Determination.
 Taking risks.
 Secret to success: failure

15.  As an entrepreneur, he potrayed an example of all those
qualities we, as the budding generation should be
masters of.
 “Working with Tribhuvandas and Kaira’s dairy farmers,
I saw that when you work merely for your own profit,
the pleasure is transitory; but if you work for others,
there is a deeper sense of fulfillment and if things are
handled well, the money, too, is more than adequate.”

17. THANK YOU