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EMOJI
beginner’s guide
MARKETING
All the cool kids are doing IT.
It's the hottest thing
in marketing right now.
It's creative, informal,
and effective…
…and ABSOLUTELY
needs to play a role
… in your online marketing
strategy moving forward.
EMOJI MARKETING
EMOJI MARKETING
has arrived
But WHY are emoji so effective?
Why are some of the world's
top brands leading the charge?
And, more importantly…
…what are some easy ways to
use emoji in YOUR marketing?
90% of all information
that comes to the brain
is VISUAL
VISUAL
TEXTUAL
…and it only takes us an
average of 0.25 seconds
to process it.
Our brain is hardwired
to make sense of
visual information
more efficiently and a
LOT faster than textual.
60,000 times faster,
in fact.
So it’s no wonder over
63% of social media is
now made up of visuals
And emoji are
visual content
at our fingertips.
Oh… you thought
emoji are JUST for kids?
Oh… you thought
emoji are JUST for kids?
Did you know?…
Tweets with emoji
receive 25% higher
engagement than
tweets without?
Facebook posts
with emoji have a…
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?
Facebook posts
with emoji have a…
57% higher like rate,
33% higher comment rate,
33% higher share rate?
Whatever your business,
whatever your target audience…
use emoji marketing to
humanize your brand.
👦 👧 👨 👩
😜👀‼
(there’s a LOT more on emoji marketing there!)
👆
TrafficGenerationCafe.com/Emoji-Marketing-Guide
👇
Is the word ‘EMOJI’
singular or plural?
FUN FACT
JAPANESE
😉
😉😉😉😉😉
= ‘emoji’
ENGLISH
😉
😉😉😉😉😉
=
‘emoji’
OR
‘emojis’
4 Practical Marketing
Uses For Emoji
😂
😜
😘
😋
1. EMAIL
We almost expect emoji
in social media, but when
it comes to email…
many of us have not yet
made the connection.
Yet using emoji in email
subject lines can increase
your open rates by over 20%!
Yet using emoji in email
subject lines can increase
your open rates by over 20%!
2. INSTAGRAM
Instagram is where your target
market goes to laugh, be inspired,
encourage, and share beauty.
Instagram is where your target
market goes to laugh, be inspired,
encourage, and share beauty.
It’s no wonder nearly half of all
Instagram text contains emoji!
So share the love with your
followers and watch the results.
💙 💚 💛 💜
3. FACEBOOK
Yes, Facebook has a different
culture than Instagram.
However with the release of
Facebook Reactions, emoji were
also put front and center.
True, it’s not as simple to add emoji to
your content on Facebook as it is on
Instagram, but it’s worth the extra work.
You’ll need to use an external site like
piliapp.com or getemoji.com, then simply
copy and paste emoji into your update.
I also have some handy keyboard shortcuts
that will make this process a lot simpler;
you’ll find them at TrafficGenerationCa...
4. TWITTER
Emoji just could be the secret to
better engagement on Twitter.
😜 😋
How much better?
😜 😋
Would it be worth a
25% increase?
How about tripling your
engagement with emoji?
😜 😋
👍 👍
Before you get too excited and run
off to plaster emoji all over the
place, let me tell you something…
Emoji have official meanings, but
more importantly, each reader has
a perceived meaning for them.
The intended
meaning of...
Did you know?…
🙏 is a high five
Did you know?…
🙏 is a high five
Did you know?…
two hands in prayer
👊 is a face punch
Did you know?…
👊 is a face punch
Did you know?…
fist bump
💁 is an information desk person
Did you know?…
💁 is an information desk person
Did you know?…
sassiness or sarcasm
is a symbol for the Playboy Bunny
known in Japan as the Bunny Girl
Did you know?…
👯
is a symbol for the Playboy Bunny
known in Japan as the Bunny Girl
Did you know?…
dance, friendship, ‘twinsies’
👯
So make sure your messaging
is clear when using emoji
in your marketing… and life!
EMOJI	 Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji
EMOJI	 Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji
EMOJI	 Marketing
beginner’s guide
• emoji marketing examples
• keyboard shortcuts
• list of recently added emoji
EMOJI	 Marketing
beginner’s guide
TrafficGenerationCafe.com/Emoji-Marketing-Guide
EMOJI	 Marketing
beginner’s guide
👆
TrafficGenerationCafe.com/Emoji-Marketing-Guide
👇
Emoji marketing: Flip or Flop?
Emoji marketing: Flip or Flop?
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Emoji marketing: Flip or Flop?

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Publié le

Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide

Emoji marketing? What the 😂 😜 😮 ?

All the cool kids are doing IT.

Emoji marketing's the hottest thing in marketing right now.

It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.

Emoji marketing has arrived. But WHY are emoji so effective?

Why are some of the world's top brands leading the charge?

And, more importantly, what are some easy ways to use emoji in YOUR marketing?

This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide

Publié dans : Marketing
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Emoji marketing: Flip or Flop?

  1. 1. EMOJI beginner’s guide MARKETING
  2. 2. All the cool kids are doing IT.
  3. 3. It's the hottest thing in marketing right now.
  4. 4. It's creative, informal, and effective…
  5. 5. …and ABSOLUTELY needs to play a role
  6. 6. … in your online marketing strategy moving forward.
  7. 7. EMOJI MARKETING
  8. 8. EMOJI MARKETING has arrived
  9. 9. But WHY are emoji so effective?
  10. 10. Why are some of the world's top brands leading the charge?
  11. 11. And, more importantly…
  12. 12. …what are some easy ways to use emoji in YOUR marketing?
  13. 13. 90% of all information that comes to the brain is VISUAL
  14. 14. VISUAL TEXTUAL
  15. 15. …and it only takes us an average of 0.25 seconds to process it.
  16. 16. Our brain is hardwired to make sense of visual information
  17. 17. more efficiently and a LOT faster than textual.
  18. 18. 60,000 times faster, in fact.
  19. 19. So it’s no wonder over 63% of social media is now made up of visuals
  20. 20. And emoji are visual content at our fingertips.
  21. 21. Oh… you thought emoji are JUST for kids?
  22. 22. Oh… you thought emoji are JUST for kids?
  23. 23. Did you know?…
  24. 24. Tweets with emoji receive 25% higher engagement than tweets without?
  25. 25. Facebook posts with emoji have a…
  26. 26. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  27. 27. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  28. 28. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  29. 29. Whatever your business, whatever your target audience…
  30. 30. use emoji marketing to humanize your brand. 👦 👧 👨 👩
  31. 31. 😜👀‼ (there’s a LOT more on emoji marketing there!) 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇
  32. 32. Is the word ‘EMOJI’ singular or plural? FUN FACT
  33. 33. JAPANESE 😉 😉😉😉😉😉 = ‘emoji’
  34. 34. ENGLISH 😉 😉😉😉😉😉 = ‘emoji’ OR ‘emojis’
  35. 35. 4 Practical Marketing Uses For Emoji 😂 😜 😘 😋
  36. 36. 1. EMAIL
  37. 37. We almost expect emoji in social media, but when it comes to email…
  38. 38. many of us have not yet made the connection.
  39. 39. Yet using emoji in email subject lines can increase your open rates by over 20%!
  40. 40. Yet using emoji in email subject lines can increase your open rates by over 20%!
  41. 41. 2. INSTAGRAM
  42. 42. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  43. 43. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  44. 44. It’s no wonder nearly half of all Instagram text contains emoji!
  45. 45. So share the love with your followers and watch the results. 💙 💚 💛 💜
  46. 46. 3. FACEBOOK
  47. 47. Yes, Facebook has a different culture than Instagram.
  48. 48. However with the release of Facebook Reactions, emoji were also put front and center.
  49. 49. True, it’s not as simple to add emoji to your content on Facebook as it is on Instagram, but it’s worth the extra work.
  50. 50. You’ll need to use an external site like piliapp.com or getemoji.com, then simply copy and paste emoji into your update.
  51. 51. I also have some handy keyboard shortcuts that will make this process a lot simpler; you’ll find them at TrafficGenerationCafe.com
  52. 52. 4. TWITTER
  53. 53. Emoji just could be the secret to better engagement on Twitter. 😜 😋
  54. 54. How much better? 😜 😋
  55. 55. Would it be worth a 25% increase?
  56. 56. How about tripling your engagement with emoji? 😜 😋
  57. 57. 👍 👍
  58. 58. Before you get too excited and run off to plaster emoji all over the place, let me tell you something…
  59. 59. Emoji have official meanings, but more importantly, each reader has a perceived meaning for them.
  60. 60. The intended meaning of... Did you know?…
  61. 61. 🙏 is a high five Did you know?…
  62. 62. 🙏 is a high five Did you know?… two hands in prayer
  63. 63. 👊 is a face punch Did you know?…
  64. 64. 👊 is a face punch Did you know?… fist bump
  65. 65. 💁 is an information desk person Did you know?…
  66. 66. 💁 is an information desk person Did you know?… sassiness or sarcasm
  67. 67. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… 👯
  68. 68. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… dance, friendship, ‘twinsies’ 👯
  69. 69. So make sure your messaging is clear when using emoji in your marketing… and life!
  70. 70. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  71. 71. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  72. 72. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  73. 73. EMOJI Marketing beginner’s guide TrafficGenerationCafe.com/Emoji-Marketing-Guide
  74. 74. EMOJI Marketing beginner’s guide 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇

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