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Content Batching Party 2

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Content Batching Party 2

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Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love

Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love

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Content Batching Party 2

  1. 1. Content Batching Party! If you try and do too many different types of work on the same day, you’re making it hard for yourself. Simplify with batching strategies!
  2. 2. Ignoring the problem does not solve the problem
  3. 3. What’s Stopping You From Forming New Habits? Is it…. Your Self Doubt Is it…. Fear of Failure Is it… Lack of Motivation Is it… Starting too big Is it… Your environment
  4. 4. 1. Examine your routines and schedule: how many hours you’re spending on each task, What it would look and feel like if you put each into its own block, day or week. Could you put all your meetings in one or two days? Reserve one day a week for deep, creative thinking? 2. Communicate your new approach in advance to your clients and colleagues. No one should be taken by surprise when they can’t reach you at a specific time for a particular type of task & it will help you protect that time better! 3. Tinker: There are many methods! Expect the first thirty days of any new schedule to involve lots of trial and error to find what works for you!
  5. 5. Put your phone into “Airplane” or “Do Not Disturb” mode We can still use Twitter and check email and read the news, but we can do it on our terms. Know your why: Batching can help you replace stress with new feelings of calm and control over your time. Remember: being less responsive during your batching time actually makes you a more valuable colleague, because you can spend more time on the work that matters to your team. Protect Your New Habits and Batching Time
  6. 6. Get Proactive With Your Time: highlights for your day What? Start the day out setting a highlight for the day, and finish your day with a retro on your highlight Why? It’s a rewarding focal point and priority your day. It helps add balance by giving an awareness of why we’re adopting those behaviors. How? Try asking yourself the question: When I look back on my day, what do I want the Highlight to be? You can create an environment that supports and enables the kinds of decisions you want to make about your time.
  7. 7. Pomodoro Technique 1. Choose a task you'd like to get done. 2. Set the Pomodoro for 25 minutes. 3. Work on the task until the Pomodoro rings. 4. When the Pomodoro rings, you get a 5 minute break to do whatever you want If a task will take more than 2 Pomodoro’s to get though, break it down more into smaller batches to accomplish.
  8. 8. Tips to Stay on Track Replace your phone with a marketing book, and inspirational quote book, or a note reminding you to go for a walk Sit down and assess yourself : Why are you switching tasks or looking at your phone? Are u bored, sad, avoiding work? Moment App: Average person opens Insta 58 Times
  9. 9. What do I need to get done today before I can serve anyone else? Create before you Consume
  10. 10. Before you write one update, have your lens set: The people you want to serve The problem you want to solve The values you hold The goals you want to reach
  11. 11. Know Your Avatar When you say: I don’t know what to write / post What you mean is: I don’t know my Avatar How do you keep it: Personal and Purposeful PromotionWhat works for the algorithm? No what works for humans keep it social and speak to one individual human.
  12. 12. Want to be an expert? The MOST important thing is to determine what pillars of content your brand covers. 1. What do you see people in your niche asking? 2. Do you have a whole archive of blog posts? 3. What values do you hold with regards to life and business. What do you disagree with? 3. What challenges have you faced. 4. What is happening in your daily life? 5. Is it something you get asked about often and the answer comes easy to you? Do you feel like you are saying the same thing over and over… THAT’S OKAY, IT SHOWS YOU BELIEVE IN IT AND ARE AN EXPERT!
  13. 13. Identify Your Lead Magnet What is your most compelling call to action people take What products pages and articles are people visiting most frequently What is the total number of people that convert from a page vs the visitors, the higher the conversion rate, the higher the lead magnet. Create more content and dial in on the language used there so you are speaking to your target audience. What is your offer, tune into the needs of the people you want to be serving, it’s not about you its about them.
  14. 14. UpCycle: Strategies and Systems
  15. 15. Constantly Experiment with your Creative VARIATIONS People are in different phases of their buyer's journey What resonates with one person is different than what resonates with another If someone saw your post last month, and see it again, they will appreciate your authenticity
  16. 16. Rephrase what you say When you tell the same story to two different groups of people, for example, it doesn’t always come out exactly the same!
  17. 17. Change up your media The one on the right links to the same blog post, but instead of using a Twitter card, we attached an image from the blog post itself. Skimming and quick decisions!
  18. 18. Quote thyself Similar to what we saw with ProBlogger earlier in this post, these two Tweets share the same message, just expressed in different ways – and in this case, those variations stem from two direct quotes.
  19. 19. Embrace your sense of mystery When you’re whipping up some quick variations on a Tweet, try varying the level of specificity you offer.
  20. 20. Focus on different details This one we wrote about The lessons we learned from broadcasting live on Facebook, for example, includes points like: ● Some of your video stats may be a bit misleading ● The majority of your views may come after your broadcast ends ● Promoting a past broadcast can be really valuable ● Captioning your past broadcasts is extremely important Make these your status updates!
  21. 21. Add In Emotion and Personality Ask Yourself: If I saw this post, what would be the next logical step I would take? Ask Yourself: How can I help people imagine a better life with my product that they did not know existed. Our emotional side of the buying process does not care about features, it cares about benefits
  22. 22. Develop your Imagine Statement WeWork: “imagine a workplace — imagine a workplace where you can create a life; imagine a workplace that’s so much more than an office, desks and infrastructure; imagine a workplace built on your needs — physically and digitally.” “You’re not building work space. You’re here building a new infrastructure to rebuild social fabric and rebuild up the potential for human connection.”
  23. 23. Add Your Curated Content Share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves!
  24. 24. Create Episodic Content Batching content allows for u to create cliffhanger episodic content so your followers want to know more of ur story How can business writing be as captivating as a detective novel? How can you keep your followers keep turning the page?
  25. 25. Engagement is everything Stop being insecure if your questions don’t get answers or likes: that’s how brands die It takes so much time to build trust with your community Put a ton of content out and see what sticks. Experiment so that you can attract the right people for your tribe and let the rest go. Communicate to persuade… algorithms watch the activities that happen on the posts, they are watching for engagement, if you can move people to engage with your words, your messages will be seen more
  26. 26. Add your questions Get your meaningful engagement game on Fill in the blank A/B Choices Emoji Response Ask for opinions People like to share their story, give them a space
  27. 27. Questions create virality Questions help show outcomes without process People buy from people not brands Dinner Party Lens: Would you sit down and start selling to the table? Build Trust
  28. 28. What Pain Point Does Entertainment Solve? Boredom and Bad Moods: Go for that emotional connection Reminder: You don't want to go for the 'ask' before you’ve earned their trust Laughter is an instant connection in real life… Same online!
  29. 29. BuzzSumo Shows Inspirational content generates a ton of shares on social Google Brand Specific Inspiration Stay aligned to your brand: Post quotes that represent your business philosophy. Ask a question in your caption! Do you agree, have you tried this, etc.
  30. 30. Double Duty Inspiration & Traffic Driving
  31. 31. Great use of Questions and it’s Relatable Shareable - “I know someone like this!”
  32. 32. Great use of Tagging Influencers and building community
  33. 33. Tells Stories for a personal connection and builds social proof
  34. 34. Promotional Make sure things are time based: act now Speak the language of belonging Personify your Product: Everyone wants to see the good guy win, so make your product the good guy fighting the villain In order to have deeper connection, you have to go deeper and tell amazing stories
  35. 35. Give ‘em some Consistency Daily Themes - Set up a Daily Category in Edgar Monday: Motivation Monday, Mindful Monday, Monday Memories Tuesday: Tuesday Tip, Trivia Tuesday, Topic Tuesday, Tuesday Treat Wednesday: Wayback Wednesday, Wednesday Wisdom Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday Friday: Feature Friday, TGIF, Friday Fun, Feel Good Friday Makes it easier to come up with content for your social media accounts and gives your audience something to look forward to every day.
  36. 36. Add A Day Specific Post: Celebrate a Funny or Unusual Holiday October 8th is “Octopus Day” www.daysoftheyear.com
  37. 37. Seasonal Category Join the trending topics Keeps your feeds relevant and resonating with your followers
  38. 38. Add a Send Now Post Send to all your social networks from one platform with Edgar!
  39. 39. Last Thought…. Make people imagine outcomes. Example: Imagine your social media marketing budget going down, because people are so interested in your organic posts they follow you and like your content which signals it gets seen by more people

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