3. BRAIN DUMP to avoid overwhelm
The Problem: When you are running your own business creating
content can seem like such a time suck - but it is the best way to keep driving
consistent traffic to your site and get more brand awareness on social
The Solution: You need to plan
ahead and get it out of your
head! Pre-produce your content
with the batching method
4. Think of it like a road map:
When you plug an address into
google maps, it tells you the fastest
way to get there, how to avoid
traffic and road work.
Would you rather do that or guess
what direction to take and maybe
get there on time with some
stressful wrong turns
It’s the same for your business
Random content will give
you random followers
5. When it really comes down to it, pretty much everything
you do on social comes down to one of two actions:
1. Live interaction (replies, retweets, shares, and so on)
2. Posting original updates (the things you share, whether it’s an update you
wrote, a photo/video, or a link to someone else’s website)
Both of these are things you
can do in batches, so you don’t
have to do them constantly.
6. This allows for a robust
schedule where you are never
posting the same content back
to back!
7. Why Batching Matters for Social Updates
Batching is not creating a constant
stream of work and repeating it over
and over
Batching is getting into a flow state:
write 50 updates and doing it at once to
go deeper and get the ball rolling
faster.
You don’t have to think about that task
again for a while, freeing up space and
time to work on your business more
8. Living your life
one status update
at a time doesn’t
make any more
sense than baking
the lonely cookie
over and over. It
means you have to
start from scratch
every single time…
But there is hope!
9. Like any recipe, your ingredients can’t all be the same. You can’t
make cookies with just a carton of eggs, or a bag of flour – you
need a variety of different things. On social media, that means a
variety of different update types:
Links to your own content – Blog posts, videos, downloads
Other people’s content – Remember the 80/20 rule!
Shareable wisdom – Quotes, tips, and wit
Promotions – Contests, sales, newsletter signups
🐙
🐙
🐙
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10. Strike Your Perfect Marketing to Value Ratio!
For every promotional message you
post, you need at least three to four
pieces of content that add value!
Educate Inform Entertain Promote
11. Think how a single blog post can serve as the
basis for an entire week’s social strategy!
● Monday: Share link to the blog
post
● Tuesday: ask a question about
the topic
● Wednesday: Share a text only tip
with a pull quote from the blog
post.
● Thursday: Share a call to action
● Friday: Create a graphic with the
title of the post and link in your
status update!
12. Batching and Upcycling
Your content can go so much further if u
repurpose it and have a framework to follow so
you can batch your upcycling
Seed Sprout Pollinate - take a long
form blog post and make it into a
video, make that into 15 second
stories, make a transcript of the
stories into pull quotes
13. Start with: three pillars you can make different content around
The same core message is okay to share in different
forms, that’s what helps you become an expert
Edgar Example:
Social Media - Remote Work -
Efficiency
14. Starter questions you can ask
yourself for content creation:
🐙 What’s something you’ve done (or do) differently?
🐙 What’s a big change that’s happened recently?
🐙 What’s a recent experience you’ve learned something from?
🐙 What advice do you have for a reader?
Practical or philosophical! (ie, “How to do a thing” or “How to think about a thing”)
15. Now, the instructions.
Say you end up with six or so categories – six
types of updates that you routinely share.
16. If you’re posting three updates a day, five days
a week, that’s a pretty respectable number
when you’re starting out.
3 x 5 = 15
And now you make the batch.
17. That makes 15 updates a week, or 60 a
month.
15 x 4 = 60
And now you make the batch.
18. 60 updates a month comes down to 10 updates
per category per month.
6 ÷ 60 = 10
Each category needs 10 new updates a month!
And now you MADE the batch.
19. Once a month, sit down and write 10 updates
per category. That’s it!
10 links to blog posts you think
are interesting. 10 tips or
quotes. 10 links to your own
blog posts, and so on – and
when you’re done, you’re done.
20. Curate a deep understanding of why, what, and who you are
serving
Practice Conscious Sharing: ask yourself is this
helpful to my ideal target audience
Who is this for: is this for yourself, or is this for
your business
Filter your posts with: Is this true, on brand,
and authentic
Know the goal of the content: To drive sales,
get more people on your customer list, to build
community, to educate, to entertain?
21. Create content in order to
test it, just get started
You don’t know what works
until you actually create it.
In order to build a brand
and a business, you gotta
create content and find
what makes you unique to
give people a reason to keep
following you
22. People Buy from People
Don't produce content that means
nothing to you
Show your personality
Tap into what you are going
though in your business and life
and what are you learning that is
lighting you up, these things are
awesome because the way you
care will come through to your
tribe
24. Create 10 Value Based Posts
Defining, understanding, and
communicating your mission
to the social media world
Social Media: Without the
time waste-y parts
26. Create 10 Quotes / Inspirational Posts
If people like you and you make
them feel something they want
to be involved with your
business.
How can you inspire them in
some way?
Create a bank of quotes you
can use - align with a photo on
instagram or you can create
your own quotes around the
things you talk about you can
turn it into graphics
27. ● Ask simple questions that only require short answers.
● Ask poll-like questions that only require one word,
such as “Favorite time to post: Morning or Evening?”
● Ask for emoji answers.
If you feel like you hear crickets on your first few posts – don’t sweat it.
Continue to measure what content your audience loves and what they do
respond to and keep asking for responses.
Create 10 Questions
28. Add 10 pieces of Curated Content
Curation is great for attracting new followers
29. Add 10 FAQ’s
Keep a list of your most
frequently asked questions
that can turn into content
for you
Bank as many topics as you
can with faqs and surveys
because you know this is
the info your community
wants!
30. Educational and How-To content
Think of what comes easiest to
you
Tutorial based searchable
content
What do you find yourself
passionately trying to teach your
friends
Niche it down… to Blow it up!
31. Give People A Reason to Come Back
Make content that leads from one to the next,
episodic content is huge these days and
creates the binge watch Netflix effect that
increases people wanting to come back,
series based content
Insta Stories are PERFECT for this
It's not the big things the huge projects that
are going to grow your followers, it is the
small consistent every day showing up that
grows a community …
32. Follow what works with your content
Use your proven ideas that work → you don't have to reinvent the wheel
Identify what blogs do well → Make these topics your videos or tips posts
Pay attention to your analytics → see what's working and do more
Become a trusted authority → If you get a huge amount of traffic on one blog
post, people see you as an authority there so make more content around that
33. What to do with that 20 minutes you just got back?
Focus on getting Better not Bigger by asking your audience for feedback →
Survey monkey, DM some of your Insta followers, email your list, get on the phone
Go to your followers profiles: What language do they use to describe their
struggles → use that to relate and inform your posts
Is there a twitter chat you can jump in on → add value to new communities
34. This mental shift is gold to
have a handle on you running
your business and not it
running YOU
You can now look ahead with clarity to introduce projects and strategy
Make sure you are talking to everyone in your audience
Do not fall prey to distraction and “urgent tasks”
Wake up excited about possibility to dream beyond to do list land
35. Little by little, other users began to
engage with our posts. Every time, they
responded, we responded back and we
tried to share some love on their page.
That engagement helped us to build a
better relationship with them (and show
up in their feed more often)!
And like with many things in life, the
more you persevere, the more likely you
are to see success.
36. Think of it like running a
marathon, every day you do
it, you form a habit, and you
log your miles and at the
end you run 26 miles
It does not happen over night you
learn from the run before about
what you need and how to pace,
you learn from your followers
about what to do and you grow
WITH THEM you do not
broadcast to them
37. Identify Your One Thing….
What’s the one thing I can do
today such that everything
else will be easier or
unnecessary
Ask yourself: If I only have one
thing to do this week to make the
biggest impact for my business,
what would that be
38. Multitasking Does Not Work…. With Batching:
You can make a list of all the things
you have to do and break it down
Example:
Monday’s are always for social media
One Monday you write, Next Monday you
brainstorm headlines, Next Monday create
graphics, Next Monday you edit your video
Your to do list
becomes a success list
39. What Makes Some Brands Stand Out?
A deep understanding of why what and who you are serving
Community
Leadership
Empathy
Commitment
Trust
Vibrancy
Relevance
Sense of Values
What Makes Some Brands Stand Out?
40. What Makes Some Brands Stand Out?
When you are able to create brands
people believe in, you create groups of
people who feel like they belong
Create captivating content consistently
Believing is belonging
41. Stay in Your Genius Zone
Use Your Time Wisely: Doing something and
producing something are not the same
What I want to do
What I can’t do
What I should not be doing
