1. PERSONAL BRAND EXPLORATION
Megan Grif
fi
n
Project & Portfolio I: Week 1
June 1st, 2023

2. I’m born and rasied in Texas . This
helped guide me to my passion to work
within the music industry. I have been
surround by music my whole life from
country all the way to rock. I have also
been going to concerts for 13 years of my
life. I crave to make a safe space at
venues for artist and fans alike to help
love and grow as a community .
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Merchandise slaes manager
• Assistant manager
• Assistant tour manager
BRAND ARCHETYPE - When it
come to me and the work I do,I
work best with clear
communitcation of what is to
be expected of an event, and
having complet and total
transparency about what is
wanted as the outcome of the
event. I will set goals and
stratages to help make the
outcome obtainable.
Music business for Tour Management
Picture Relevant
to Your Industry
Goes Here

4. Tour Industry
TARGET AUDIENCE
Chris Michaels
Outreach Plan:
• I sent a linkedin connection message becase
he is in colorado.
• If Chris accepts my connection on Linkedin
then I will hope to exchange emails, or just
communicat through Linkedin if he prefers
• One manner I would follow up with would be
with questions about the industry and how
certain aspects of touring work.
PROFILE
PICTURE Audio,Music,Tour
Management
Chelsea Lelito
Outreach Plan:
• One task I did to reach out was leave a Linkedin
connection note explaing way I would like to
connect.
• Right now the main way of connection is Linkedin
• Right now I have asked if she is willing to do an
intervew, but other times to conect would be if I
want to understand or ask question about artist
relations.
PROFILE
PICTURE
Artist relations, Tour
Manager
Madeleine Hall
Outreach Plan:
• We have already met befor at the most resent
tour she was on for Emmy Meli. ( This was how
I was able to get in contact with her)
• The only way of comunicationt that we have at
the mosment is on Instagram messages.
• I used this class as my way of checking in an
keeping in contact, I have a intervew set up
with her this following Monday ( 06/05/2023)
PROFILE
PICTURE
Artist Manager for
Emmy Meli

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Work as a assistant manager or for merchandise
sales under a tour manager
Grow my knowledge in merchanicing sales,accounting,
and photoshop
• Growing my network
Mid Term: (YEAR)
* work as a small/ local artist’s tour manager
I will grow my network with venues and owners around
the areas toured/ visited.
Long Term: (YEAR)
• Have worked and grown with artist’s I have worked
with and will be their spici
fi
c manager for touring
‣ Will have a bigger network and keep growing
that network

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Sales
SOFT
HARD
Novice / Adept / Expert
Social media Novice / Adept / Expert
Time management Novice / Adept / Expert
Organization Novice / Adept / Expert
Graphics /photo imaging software
SOFT
HARD
Novice / Adept / Expert
Accounting software Novice / Adept / Expert
Communication/ customer service Novice / Adept / Expert
Decision making Novice / Adept / Expert

7. I help alterative bands set up
fun and safe spaces for their
fans by planning events in
spaces that can be enjoy by the
band and fans.
PROMISE

8. CREDENTIALS
Work Experience:
• Host at Chilli’s from
• Sales associate at
EarthBoundTrading Co.
Education:
• 360Training Food Handlers
License
• Music buisness, M.B., Full Sail University (2025)
Volunteer:
• I helped set up/run/take down my
dad’s annual BBQ competition/
famliy fun weekend with his
costomers and employees
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Braden Schmuck
Industry Experience:
• Event management intern
for WTF movement
• Business owner of
SoundBites LLC
Education:
• He goes to Full Sail Univeristy
Leadership Experience:
• Combat Medic
• He ownes SoundBites LLC
Skills and Pro
fi
ciencies:
• Microsoft powerpoint- linkedIn skill
assessment
• Microsoft Excel- LinkedIn skill
assessment
• Event Planning - from WTF Movement
Overall Online Presence:
• He has 101 connections, it is his companys
logo, yes he has a headshot, he has everything
and more on his page, published articles?, yes
he is active on other social media, yes his URL
is costom as well as he has multiple diffrent
websit links.
• Grade: Superior, 100 out of 100
HEADSHOT
Megan Grif
fi
n
Industry Experience:
• Host at chillis
• Sales associate at
Earthbound trading co.
• Volunteer work for my dad
and his company
Education:
• Full Sail University
Leadership Experience:
• Worked as a main host fro Chilli’s
• Did volenter work for my dad helped set
up and take down
Skills and Pro
fi
ciencies:
• Computer literacy
• Microsoft execl
• Communication skills
Overall Online Presence:
• I only have 5 connections right now, my banner is
not costomized as of now, though I do not have a
head shot it is still a clear photo, I have most
things
fi
lld out but its not complet , I have no
published articles, a am active on all of my
social media beside Facebook , my Linkedin does
not have a coustom URL
• Grade: Average, 75 out of 100

10. COMPETITION
Alexander Jones
Noteworthy Experience:
• He also has sales assistant
experince
• He was an intern assistant trainer
and JNA
fi
tness
Megan Grif
fi
n
HEADSHOT HEADSHOT
Industry Experience:
• He is a self-employed and a
co-founder/producer of a
video and media production.
Education:
• He goes to Full Sail university.
Skills and Pro
fi
ciencies:
• Social media marketing -Gebria Glenn
• Sales- Gabria Glenn
• Market reasearch - Gabria Glenn
Overall Online Presence:
• He has 196 connections, banner image is
not customized , he has a proffesonal
headshot, his pro
fi
le has evrything that
linkedin ask for is
fi
lled out , there are no
articals published,form what I have seen
he is also active on Instagram, his
LinkedIn URL is not costomized
• Grade: Superior, 95 out of 100
Industry Experience:
• Host at chillis
• Sales associate at Earthbound
trading co.
• Volunteer work for my dad and
his company
Education:
• Full Sail University
Leadership Experience:
• Worked as a main host fro Chilli’s
• Did volenter work for my dad helped set
up and take down
Skills and Pro
fi
ciencies:
• Computer literacy
• Microsoft execl
• Communication skills
Overall Online Presence:
• I only have 5 connections right now, my banner is
not costomized as of now, though I do not have a
head shot it is still a clear photo, I have most
things
fi
lld out but its not complet , I have no
published articles, a am active on all of my
social media beside Facebook , my Linkedin does
not have a coustom URL
• Grade: Average, 75 out of 100

11. BRAND POSITION
For alterative artist’s who need help
planing/geting evnets/shows, I provide a
socal media presence to smaller venues
and events because I have had connection
or communication with them through my
social media presence.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Intellectual property tour
‣ June 3rd 2023 / Jannus Live
• A music industry talk with music executive Imowo “Veli” udo-
Utun
‣ June 9th 2023 / Full sail 3C-105
• Let’s start with a business plan
June 23rd 2023/ full sail 4G-103
Digital Marketing
• Primary Content: my primary content that I would post
would be about me letting people get to know me and what I
stand and strive for; and I would also be posting concerts
that I work or attend to help promot them as well as show
that I like doing what I want to do.
• Primary Tools: I would post manly on Instagram or Tiktok
for both personal and work relatet content, then post
mainly jobs or events Im attenedig or work on LinkedIn and
I want to work on slowly growing my twitter for both
personal and work related content.
• Website:I would be adding my website as a link on all my
pro
fi
les that I have so anyone can look and see it. The website
would also have links to all my socail media so that way
anyone can
fi
nd me if they need too.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I look for a mentor that they are curently working
within the live music hopfuly as a manager. With
lifestyle as long as they have time and are willing to
help guide me along the way I only wish that they have a
good reputation as well.
Formal Education
• Music business bachelors 2025
Technical Skills
• Photoshop 2023 essential Training by Julieanne
kost, 12/2023
• Quickbooks online essential training by Hector
Garcia -12/2023
• Introduction to social media strategy by Anke
Audenaert and Madecraft - 12/2023
Soft Skills
• I want to work on public speaking by doing this when
class presntation happen I want to push myslef to be one
of the
fi
rst 5 to go.
• I will work on my organization skills thoughout my
time in school by
fi
nding ways that have helped other
people an implamenting them into my dayliy
life( indeed )
• When it comes to importan decision making I tend to
struggle so Im going to start implaminting Upworks 9
steps for strategic decision making into my life.

14. Megan Grif
fi
n
You know how planning event and
shows can be dif
fi
cult to set up and
run smoothly Well, what I do is
fi
nd a venue and help
setup are run the show/event In fact, I work to set up
and take down multiple events for my dad’s company,
and I also worked in sales and food industry.
“

15. REFERENCES
Lelito Chelsea ( 2023). LinkedIn Pro
fi
le: Chelsea J Lelito - Live
Music Event Production. Artist Relations. Tour Manager. Stage
Manager Business Development. Retrieved from https://
www.linkedin.com/in/chelsealelito/
Michaels Chris ( 2023). LinkedIn Pro
fi
le: Chris Michaels -
Audio, Music, Tour Management. Retrieved from https://
www.linkedin.com/in/chris-michaels-59183717/
Jones Alexander(2023). LinkedIn Pro
fi
le: Alexander Jones-
Music Business at Full Sail University. Retrieved from https://
www.linkedin.com/in/alexander-jones-69a090197/
Schmuck Braden(2023). LinkedIn Pro
fi
le: Braden Schmuck -
Music Business Student at Full Sail University. Retrieved from
https://www.linkedin.com/in/bradenschmuck/
Girl/guy next door brand archetype: Psychology brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist.
(2023, May 23). https://www.kayeputnam.com/brand-
archetype-everyman/
Team, U. (2022, May 9). Upwork | The World’s Work Marketplace.
Upwork. https://www.upwork.com/resources/how-to-improve-
decision-making-skills
Connett, W. (2023, March 31). Hard skills: De
fi
nition,
examples, and comparison to Soft Skills. Investopedia.
https://www.investopedia.com/terms/h/hard-skills.asp
Birt, J. (2022, September 30). Top organizational skills:
Examples and how to develop them. indeed. https://
www.indeed.com/career-advice/career-development/
organizational-skills
Bishop, K. (2022, December 16). 7 bene
fi
t concert tips for a
successful event. Classy. https://www.classy.org/blog/
throw-a-bene
fi
t-concert-in-4-steps/
Alpha Academy, & Vincent, M. (2023, February 15). Top 10
must-have soft skills for managers in 2023. Alpha
Academy. https://www.alphaacademy.org/top-10-must-
have-soft-skills-for-managers/
Birt, J. (2023, June 2). Technical skills: De
fi
nitions and
examples for a resume - indeed. Indeed. https://
www.indeed.com/career-advice/resumes-cover-letters/
technical-skills
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/13-1011.00