1. PERSONAL BRAND EXPLORATION
Meghan L. Hall
Project & Portfolio I: Week 1
September 5, 2023

2. Meghan L. Hall is a creative with a passion for
storytelling. From her early days in Marketing and Sales
to her current lane of Content Creation, she has always
been a visionary. Her superpowers include creating
something out of nothing and emotionally connecting
with her audience on a deeper level. Today, she
transfers those skills into developing stories about
sports in ways that highlight what is at the heart of the
action: people. It is her mission that her work creates a
path for her audience to empathize with the
athletes they watch, connect with who they are as a
person, and understand that they are more than just
entertainment. Ultimately, her hope is that each day
she demonstrates what it looks like to walk with
purpose and collide with destiny, knowing that the
possibilities are endless when you sow into yourself
and bring others along for the journey.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Staff Writer
• Television Reporter
CREATOR ARCHETYPE – Produces
compelling content that ignites
imagination and amazes and
inspires others while painting vivid
pictures through the use of
metaphors and visuals
Journalist for the Entertainment Industry

4. TARGET AUDIENCE
Paige Kuhn
Outreach Plan:
• Research types of work she may have done in the
past (i.e. podcast host, writing, etc.) to give our initial
conversation substance.
• I plan to reach out over LinkedIn. Paige and I share a
mutual connection who I met at a conference earlier
this year
• I will send a message to her via LinkedIn and if
successful, ask for an introductory meeting within two
weeks to introduce myself and put a face to a name
Managing Editor at
Bleacher Report
Chrissy Neafsey
Outreach Plan:
• I plan to research to see how she knows a mutual
connection. This connection worked with me when I
was an intern at IBM. I also plan to do a Google search
to see if there are any global initiatives she is involved
with
• I plan to reach out over LinkedIn. We are both in a
professional women’s network on the site.
• I plan to send a message to her via LinkedIn to
introduce myself. Once I’m able to establish a
conversation, I will ask for an introductory meeting
Global HR Director at Yahoo!
Allan Jogiel
Outreach Plan:
• Research the types of classes he may have taken as a
graphic design student at Full Sail – some of them
overlap with my program
• I plan to reach out over LinkedIn – Allan also went to
Full Sail, graduating this year
• I will send a message to him via LinkedIn and offer to
connect via Zoom for an introductory meeting within
Recruiter at The Walt Disney
Company

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure a full-time position with a major media outlet doing staff
writing and reporting.
‣ Connect with 10 other staff writers who work for ESPN,
Bleacher Report, Yahoo Sports, CBS Sports, or NFL
Network and send them a LinkedIn message asking for
tips/what made them successful – implement 2 tips into
my daily routine
Mid Term: (2028)
• Shift from writing/reporting to a full-time sports analyst covering
football for one of the above companies.
‣ Successfully pitch a show idea (The Sports Tea) with an
all-woman cast breaking down the latest football news,
increasing viewership among women for the network by
5% during the show slot
Long Term: (2043)
• Start a media company of my own (Hall About Sports) that
provides coverage for other companies who want to cover a
sport but need the manpower (i.e. covering the WNBA for a local
paper)
‣ Generate 3 full-time media coverage contracts that bring
in $100,000 worth of revenue annually by December 31,
2043

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation and Editing (Adobe Premiere)
SOFT
HARD
Adept
Web Page Creation and Editing (WordPress) Adept
Project Management Expert
Meeting/Event Host Adept
Desktop Publishing Software (Adobe InDesign)
SOFT
HARD
Novice
Analytical or Scientific Software (IBM SPSS Statistics) Novice
Effective Communication Adept
Entrepreneurial Spirit Adept

7. I help sports fans feel deeply connected to
their favorite athletes by reshaping their
perception of sports through digital
content that strips away the lens of
entertainment and taps into the raw
authenticity of human emotion.
PROMISE

8. CREDENTIALS
Work Experience:
• 8+ years of Marketing experience, honing writing and
editing skills
• 2+ years of full-time content creation and strategy
development; producing newsletters, videos, podcasts,
website content, and social media content
• 1+ years of sports writing, editing, and podcasting
• Contributing Writer for Colts Wire with USA TODAY
• Beat Reporter covering the Atlanta Dream for The
Atlanta Voice Newspaper
Education:
• Sportscasting, Certificate, Full Sail University (Sep. 2023)
• Digital Marketer, Certification, Digital Marketing Institute
(June 2022)
• Professional Marketer, Certification, American Marketing
Association (June 2022)
• Business Administration and Marketing, Master’s, Mercer University (Aug. 2013)
• Business Management, Bachelor’s, Univ. of West Georgia (May 2011)
Awards:
• 2022 Stadium Rant Podcast of The Year
• 2022 Stadium Rant Managing Editor of The Year

9. COMPETITION
Kiandra Pinkston-Felix
Industry Experience:
• Does not include work experience,
still in school
Education:
• Sportscasting, Bachelor’s, Full Sail University, (Nov.
2023)
Leadership Experience:
• CrossFit Trainer, CrossFit Misawa – Experience leading
a class of participants, teaching a variety of
movements
• Group Fitness Instructor, Bell Fitness
• Certified Personal Trainer, EOS Fitness
Skills and Proficiencies:
• Social Media - 7 endorsements
• Blogging - 6 endorsements
• Leadership - 4 endorsements
Meghan L. Hall
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, lack of details on profile, no
published articles, has social media profiles (Twitter,
IG, and TikTok), but is only moderately active on IG –
rest show little to no activity, LinkedIn URL is
customized
• Grade: Poor, 45 out of 100 – has some presence, but
with little industry experience, needs to be
competitive
Industry Experience:
• Contributing Writer, USA TODAY
• Owner, Hall About Sports Company
• Beat Reporter, Atlanta Voice
Education:
• Sportscasting, Certificate, Full Sail Univ. (Sep. 2023
• Bus. Admin/Mktg, Master’s. Mercer Univ. (Aug. 2013)
• Bus. Mgmt., Bachelor’s, Univ, of West Ga (May 2011)
Leadership Experience:
• Global Content Marketing Manager, Dematic –
managed and supported in-house Content Specialist
and MarCom Intern
Skills and Proficiencies:
• Leadership - 63 endorsements
• Marketing - 49 endorsements
• Customer Service - 37 endorsements
Overall Online Presence:
• 2000 connections, banner image customized, no
professional headshot, but is suitable, profile is
detailed - includes jobs with responsibilities,
organizations, etc., Has published articles with USA
Today, Atlanta Voice, and on own brand website,
Active on LinkedIn, Very Active on Twitter, own brand
is moderately active on Twitter, IG, FB, and TikTok,
LinkedIn URL customized
• Grade: Average, 70 out of 100, needs more activity

10. COMPETITION
D. Orlando Ledbetter, Esq.
Industry Experience:
• Staff Writer/Beat Reporter, Atlanta Journal-
Constitution
• Columnist/Writer, Milwaukee Journal Sentinel
• Columnist/Writer, The Cincinnati Enquirer
• Staff Writer, The Charlotte Observer
Education:
• Juris Doctorate, Univ. of Cincinnati College of Law,
(1990)
• Arts/Journalism, Howard Univ. (1984)
Leadership Experience:
• Adjunct Professor, Clark Atlanta Univ. – Comm. Law,
Multimedia, Writing and Reporting and Entertainment
Law
• Adjunct Professor, Univ. of Georgia – Intro to Sports
Writing
Skills and Proficiencies:
• Sports Writing – 99+ endorsements
• Social Media – 99+ endorsements
• Journalism – 99+ endorsements
Overall Online Presence:
• 500+ connections, banner image not customized, no
professional headshot, but is suitable, has some
details on jobs and teaching, many published articles
has social media profile (Twitter) – is active, no other
social media profiles found LinkedIn URL is
customized
• Grade: Poor, 85 out of 100 – has a good presence
through journalism work, could use other social
profiles
Meghan L. Hall
Industry Experience:
• Contributing Writer, USA TODAY
• Owner, Hall About Sports Company
• Beat Reporter, Atlanta Voice
Education:
• Sportscasting, Certificate, Full Sail Univ. (Sep. 2023
• Bus. Admin/Mktg, Master’s. Mercer Univ. (Aug. 2013)
• Bus. Mgmt., Bachelor’s, Univ, of West Ga (May 2011)
Leadership Experience:
• Global Content Marketing Manager, Dematic –
managed and supported in-house Content Specialist
and MarCom Intern
Skills and Proficiencies:
• Leadership - 63 endorsements
• Marketing - 49 endorsements
• Customer Service - 37 endorsements
Overall Online Presence:
• 2000 connections, banner image customized, no
professional headshot, but is suitable, profile is
detailed - includes jobs with responsibilities,
organizations, etc., Has published articles with USA
Today, Atlanta Voice, and on own brand website,
Active on LinkedIn, Very Active on Twitter, own brand
is moderately active on Twitter, IG, FB, and TikTok,
LinkedIn URL customized
• Grade: Average, 70 out of 100, needs more activity

11. BRAND POSITION
For sports fan who want to feel more
connected to their favorite athletes, I provide
an inside look at the human side of sports
through storytelling and visuals because, as
consumers of entertainment, we often forget
that the entertainment is human with real
thoughts, real feelings, and real emotions.
Meghan L. Hall

12. NETWORKING
& MARKETING
Industry Events & Organizations
• 3rd Annual Black Sports Business Symposium
‣ DATE TBD | Atlanta, GA
• 2024 NFL Draft
‣ April 25-April 27, 2024 | Detroit, MI
• 2024 NABJ Convention and Career Fair
‣ July 31-Aug. 4, 2024 | Chicago, IL
Digital Marketing
• Primary Content: I plan to create written articles, photos, videos,
audio clips, and podcasts. This will include interviews and quotes
from players, coaches, and industry professionals who cover them.
• Primary Tools: Social: FB, Twitter, IG, and Tik Tok; Online Tools:
Canva, Adobe Premiere and Audition, Artlist; Promotion Daily
during the event (2-3 posts/day) and then 1-2 times/week 2 weeks
after events + “flashback content” over next 3-6 months; Content is
linked to articles I write, photos I take, short video clips, short audio
clips, 1-minute reels, and quotes with photos.
• Website: HallAboutSports.com’s portfolio section is separated by
each sport I have covered (including all events, articles, interviews,
quotes, videos, etc.) and podcasts created. It is updated regularly.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking a professional with experience in reporting or
as a staff writer covering a professional sports team
(i.e. football, basketball, etc.) – October 2023
Formal Education
• Sportscasting, Certificate, Full Sail Univ. Sep. 2023
Technical Skills
• Improve desktop publishing software skills – LinkedIn
Learning Course – InDesign: 2023 Essential Training,
February 2024
• Improve ability to use analytical software – Sign up for free
trial of IBM SPSS Statistics and connect with industry
professional who uses for tips to get better, November 2023
Soft Skills
• Boost effective communication skills – LinkedIn
Learning Course – 3 Pillars of Effective
Communication – January 2024
• Boost entrepreneurial spirit- complete reading of How
to Fail at Almost Everything and Still Win Big –
December 2023

14. Meghan L. Hall
You know how you get tired of the same old sports coverage, like stats you don’t understand and
clickbait titles that take you to content with no substance? Well, what I do is take those complex
concepts and content that isn’t fulfilling and inject them with simplicity and human elements. In fact, I
recently covered the AVP Gold Series Atlanta Open beach volleyball tournament and wrote about it from
the perspective of someone who is new to the sport. My article made it back to AVP and Al Lau, the
CEO of AVP and the Atlanta Vibe (Atlanta’s new pro-volleyball team), who attended the tournament.
Lau sought out to thank me for my article and said that it was a ”breath of fresh air” to read something
that wasn’t the same old things that come from the outlets that regularly cover the AVP and that the
human element of my writing stood out to him.
“

15. REFERENCES
O*NET. (n.d.). 27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. https://www.onetonline.org/link/summary/27-3023.00
Evans, M. (2018, April 10). Lisa Salters of ESPN talks life in Baltimore and
legendary sports career. Baltimore Magazine.
https://www.baltimoremagazine.com/section/community/lisa-salters-of-
espn-talks-life-in-baltimore-and-legendary-sports-career/
Glavic, P. (2015, September 21). Scott Van Pelt’s experiment: A
“SportsCenter” for grown-ups. GQ. https://www.gq.com/story/scott-van-
pelt-espn-sportscenter
McCormick, H. (2022, July 6). 8 books to keep you in the entrepreneurial spirit
this summer. College of Engineering Center for Entrepreneurship.
https://cfe.umich.edu/8-books-to-keep-you-in-the-entrepreneurial-spirit-
this-summer/
NABJ. (n.d.). 2024 NABJ Convention and Career Fair. NABJ.
https://nabjonline.org/event/2024-nabj-convention-and-career-fair/
Organization. (2023, March 23). Dates announced for 2024 NFL draft
presented by Bud Light in Detroit. Detroit Lions .
https://www.detroitlions.com/news/dates-announced-for-2024-nfl-draft-
presented-by-bud-light-in-detroit
Blatner, D. (2023, January 31). InDesign: Learn the fundamentals - indesign
video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/indesign-2023-essential-
training/indesign-learn-the-fundamentals
Knowable. (2022, October 26). The three pillars of effective communication -
the three pillars of effective communication video tutorial: Linkedin learning,
formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/the-
three-pillars-of-effective-communication/the-three-pillars-of-effective-
communication-15566641
Ledbetter, D. O. (n.d.). D. Orlando Ledbetter, esq. - adjunct professor -
linkedin. https://www.linkedin.com/in/d-orlando-ledbetter-esq-b832755
Pinkston-Felix, Kiandra. (n.d.). Kiandra Pinkston-Felix – Online Sportscasting
Student - linkedin. https://www.linkedin.com/in/kiandrapinkstonfelix/
Kuhn, P. (n.d.). Paige Kuhn - Associate editor - bleacher report | linkedin.
https://www.linkedin.com/in/paige-kuhn-14a2b995
Neafsey, C. (n.d.). Chrissy Neafsey | LinkedIn.
https://www.linkedin.com/in/christinaneafsey
Jogiel, A. (n.d.). Allan J. | Linkedin. https://www.linkedin.com/in/allan-jogiel
Front Office Sports. (n.d.). Senior reporter. Front Office Sports Careers.
https://careers.frontofficesports.com/postings/027d6432-6e88-4811-b2de-
7393d9a6336d
Warner Bros Discovery. (n.d.). Bleacher report editor (temporary) in New
York, New York, United States of America: Creative, content & editorial at.
Bleacher Report Editor (Temporary).
https://careers.wbd.com/global/en/job/WAMEGLOBALR000071015EXTERN
ALENGLOBAL/Bleacher-Report-Editor-
Temporary?utm_source=linkedin&utm_medium=phenom-feeds
Hall, M. L. (2023, August 5). Striking Gold: More Than Volleyball. Hall About
Sports. https://hallaboutsports.com/2023/08/04/striking-gold-more-than-
volleyball/
Hall, M. L. (2023b, August 9). X.
https://x.com/itsmeghanlhall/status/1689371952585101312?s=46&t=s5N-
JgxcI5k9IbFhklucXA