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“Adding value to the mundane of life where achievements are a catalyst to success!” Matthew Ostil & Mehria Karimzadah
Sweet Spot  the unmet need Lack the platform to share and maintain a portfolio of life  achievements + Are not rewarded for even the small  parts of life  = Thus lack motivation and insight on how  or what to achieve
Market  initial target Post-secondary students aged 18-25  Heavilyinvolved in social networking community ,[object Object]
Ambitious
Career oriented
Technologically savvy ,[object Object]
Opportunity Exploit the successes of rewarding achievements in the gaming industry Xbox Achievement Playstation 3 Achievement “And even Xbox Achievements …  Its huge and people are insane about it!” Jesse Schell, Carnegie Mellon University
Competition Facebook ,[object Object]
Lead social website
Status updatesFourSquare ,[object Object]
Sense of achievement fulfilled
Real life involvement
Ability to share with network,[object Object]
Achievements Category Travel Relationship Academic Lifestyle
Business Model Premium Users $2.99 / month Premium Profiles $19.99 / annual;paid templates vary Platinum Achievements $750 Daily $12,000 Monthly $50,000 Annual Feature Achievement: Auction
Marketing & Sales Viral Marketing Strategy Initial Launch: Invite Only Users will share their profiles with friends API’s Embedded API help blend with already  established social websites PS3 API for Facebook
Project Lead Chief of Operations Web Developer Web Designer Product Manager Sales Manager Financial Director Intern / Co-op Students

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Accolade Presenation Group 2 (1)

  • 1. “Adding value to the mundane of life where achievements are a catalyst to success!” Matthew Ostil & Mehria Karimzadah
  • 2. Sweet Spot the unmet need Lack the platform to share and maintain a portfolio of life achievements + Are not rewarded for even the small parts of life = Thus lack motivation and insight on how or what to achieve
  • 3.
  • 6.
  • 7. Opportunity Exploit the successes of rewarding achievements in the gaming industry Xbox Achievement Playstation 3 Achievement “And even Xbox Achievements … Its huge and people are insane about it!” Jesse Schell, Carnegie Mellon University
  • 8.
  • 10.
  • 13.
  • 14. Achievements Category Travel Relationship Academic Lifestyle
  • 15. Business Model Premium Users $2.99 / month Premium Profiles $19.99 / annual;paid templates vary Platinum Achievements $750 Daily $12,000 Monthly $50,000 Annual Feature Achievement: Auction
  • 16. Marketing & Sales Viral Marketing Strategy Initial Launch: Invite Only Users will share their profiles with friends API’s Embedded API help blend with already established social websites PS3 API for Facebook
  • 17. Project Lead Chief of Operations Web Developer Web Designer Product Manager Sales Manager Financial Director Intern / Co-op Students
  • 18. Financial Initial Investment $200,000 Major Milestones 2011 July : Launch beta December : 100,000 Unique Hits January - April : Advertising Campaign 1,000,000 uniques/month December : Revenue $310,000 January : Hiring of Staff December : Revenue $663,000 2012 2013
  • 19. Accolade Financials Year 1 Milestones: 5 Month Development ends in June Revenue beings in August with premium users $127,000 in Revenues
  • 20. Accolade Financials Year 2 Milestones: Move into an office Amount of premium users rises $274,857 in Revenues
  • 21. Accolade Financials Year 3 Milestones: All areas of paid services increase Introduction of wage expenses $641,000 in Revenues
  • 22.
  • 24. Scalable, lean start-up, exponential growth possibilities
  • 25.