The document outlines several social media marketing campaigns run by Brandsynario.com including:
1. An "Invite and Win an Internship" competition to test social media skills with winners receiving internships.
2. A "Super Brand Manager" campaign launching fictional character episodes commenting on ads and a job posting for a "Super Brand Manager".
3. A "Digi Brand Ambassadors" campaign selecting students to promote the company's social media and achieve fan targets.
4. A seasonal marketing DVD created for Nokia covering campaigns from different times of year and religions as a branding tool.
3. Invite and Win and internship competition A creative contest that was to test the participants on their social media/digital marketing skills The big idea was ‘Why win and Ipod, when you can win and internship’ The winners were called in for interviews and selected as social media interns
5. Super brand manager campaign launch People were invited to apply for the post of Super brand manager for brandsynario.com The automated response for the cvs mailed in was set as- “Thank you for showing interest in joining the forces of super brandmanagers in the fight against bad marketing strategies.And it is through your resume that we can feel the force within you-farewell, chosen one!Regards,Legion of Super brand managers” The campaign was launched to arouse the interest of the students and professionals all over the digital domain
6. Super brand manager Comics A fictional character designed and scripted in episodes to comment on the various advertisements and marketing campaigns Super brand manager’s approach is very humorous and revolves around spoofs of major advertising campaigns The campaign was specifically launched to connect with the ‘young’ marketing majors
12. Digi brand ambassadors 5 marketing majors selected from various business schools across Karachi to promote brandsynario.com on social media The students were given the complete freedom to launch viral marketing campaigns working as a team. The team had to achieve a target of 5000 fans in 30 days
19. La Seasonal, La marketing DVD A rich media content- full multimedia DVD that covered the marketing campaigns undertaken during different seasons and different religious festivals The DVD was developed on flash and provided the users an interactive learning experience The DVD was used as a strategic branding tool for Nokia
