Mel Feller, MPA, MHR, Asks About Your Passion. Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah. The dictionary definition of passion is, “a strong or extravagant fondness, enthusiasm, or desire for anything.” Why do people start their own businesses? Is it for money, for freedom – from corporate structure or otherwise, power? What would you want to do it if you did not need to work? Some people might answer that they would want to lie on a beach or watch television, all day that might not pay you! However, is it possible to do something you would want to do whether or not you were making money – and actually make money? Of course – but if it were that easy, everyone would be doing it. I have always suggested you should do what you love, but I had not followed my own advice sometimes. Why is it so important to pursue what is important to you? Here is what I have learned since deciding to focus on my passion: