Use Twitter to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT!
Learn more at www.SocialBrillianceIMPACT.com
4. Agenda & “Web-keeping”
● Content. Content. Content.
● Hashtags and Keywords – and how to use them.
● Posting ideas.
● Live Twitter demonstration
● Your homework…
@ReadySetGrow @MelDepaoli
#sbIMPACT
5. Who uses
Twitter?
● 90% of Internet users do not use Twitter, but 8% of
Americans get their news from it.
● 29% of off-line sales are attributed to promoted
tweets.
● People who follow a brand are 72% more likely to
purchase a product from that brand.
● Wall Street estimates that the value of each Twitter
user is $118.
● User interaction with brands: 55% is positive. 20% is
negative.
● 40% of Twitter users do not tweet, but they watch
other people tweet.
Articles for your reference:
● By the Numbers: Amazing
Twitter Statistics, by Digital
Marketing Ramblings.
● Twitter Statistics, by Statistic
Brain.
6.
7. Twitter Best Practices…
● Use keyword based hashtags.
● Ride a trend, only when appropriate.
● Follow people back.
● Don’t just broadcast.
● Create and participate in
conversations.
● Best time to post: 1-3 pm. Worst
time to post: 8 pm-9 am.
@ReadySetGrow @MelDepaoli
#sbIMPACT
8. Tips and Tricks for your Tweets!
● Who should you follow
● How to get people to follow YOU!
● How to search
● How to listen
● Hashtags!
● Creating lists
@ReadySetGrow @MelDepaoli
#sbIMPACT
11. What are YOUR next steps?
● Make sure your profile is filled out completely
● Do a hashtag search for YOUR expertise
● Create 2 new lists
● Find 20 new people to follow
● Tweet about how amazing #sbIMPACT is
As you finish your assignments, share them with the group.
We will provide feedback to help you improve. You are also encouraged
to provide feedback and to ask questions of others in the group.
@ReadySetGrow @MelDepaoli
#sbIMPACT
Editor's Notes
Tracey: You know, if I had a dollar for every time I heard someone say, “I just don’t get Twitter.”
Mel: We would be wealthy?
Tracey: Absolutely! In fact, if you go to Google and type in, “I just don’t get…” Twitter actually shows up in the drop down box.
Mel: I hope that makes you all feel better. If any of you are in the position that you are feeling the same way, today’s webinar will be a great help!
Tracey—Agenda: In the past two weeks, we hope you’ve had a chance to decide what platforms you are going to focus on and now you may be wondering more about what to say and how to say it. That is going to be the focus of this webinar today. Many will tell you that great content is the key to a fantastic Social Media presence, but what is it and how do you make that happen?
Mel—Web-keeping
Here are the links to the articles.
By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings. http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/3/#.U55DZbFGaEs
Twitter Statistics, by Statistic Brain. http://statisticbrain.com/twitter-statistics/
MEL:
The big three and who they attract.
Why are their two year olds on social media???
Mel:
Tracey:
Tracey
Tracey – 10 minute live demo
Live Twitter demonstration
Very basic overview – what are you looking at on the screen
How to find people to follow
Using hashtags
Creating lists
Reminder: If you have questions, please put them in the Facebook group.