Melis Ertem

Istanbul, Turkey Turkey

Regional Director Turkey & MENA at Mobile Marketing Association

Telecom / Mobile

15 years of Telecommunications Industry Professional with Mobile Marketing, Consumer Services and Business Development Experience. Built the Mobile Marketing&Advertising Division within Turkcell. Expanded the Mobile Marketing Business from $1million with 12brands, 4mobile marketing agencies and 2products in 2005 to $100million with 450brands, more than 25mobile marketing, digital marketing, media and conventional advertisement agencies and 24products in 2010.Among these products, the world’s first ringbacktone advertising platform,"Tone&Win" is selected as the "Best Mobile Advertising Service" at the 14thGSMA Global Mobile Awards and “Tic&Talk” as the “Best Consumer Service” at the 17th...