360 Designs by Melissa Knabe + SM & PR Portfolios

Fall 2015
Look inside the Clubhouse
Natural Elegance
Look inside the Clubhouse
Natural Elegance
Worth the Wait:
New Clubhouse Opens
Going Green:
Lynx Irrigation System

Clubhouse open for Business
Can you find these Details?

New Clubhouse Opens
An Eye for Detail

At Home in the Clubhouse
Back to Nature
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Plain and simple elegance, sleek lines and gracefully crafted metal
sculptures contrast the warmth of the wood and earth tones of the
walls and furnishings.
by Melissa Knabe, Marketing & PR
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In keeping with the natural surroundings of the beautiful Spring
Creek setting, the decor of the Golf Club clubhouse reflects the
integral connection to creation.

”Every home must have individuality.
“
At Home on the Range
Practice makes Perfect
Spring 2016
New Season Opens
Driving Range Facelift
“
Photos & Design by
Melissa Knabe
434.227.0023

The grass hasn’t turned chartreuse green yet, but the red carts are ready and wait-
ing to carry golfers across the Spring Creek Course, rated number 55 among the
Top 100 Public Courses in 2015.
The nets were set up on the tennis courts on one of the first
warm days in early March. What do you prefer? Tennis or
Golf? Or are you an enthusiast of both sports?
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Kevin Haney, Head PGA Golf Professional
Season opens!

New Season Opens
Get into the Swing
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One-year-old aspiring golfer helps his older sister.
during her daily practice on the driving range.
This bunker shot on the 18th hole finishes the round on the Spring
Creek Golf Club course on an unusually warm Winter day.
by Pete Mazza, Assistant PGA Golf Professional
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The sun shines brightly as four golfers finish their 18-hole sojourn into the Spring-like clime of early March. Club members can pay
an annual fee for cart usage throughout the entire season.

Revamping the Driving Range
Homegrown Talent
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The groundskeepers encourage all players to observe the Drivers
Only sign to protect the range turf. Most players value the realistic
goals of the driving range with sandtraps, putting greens and flags.
Aiming each shot greatly improves their game on the course.
by Brian Vincel, CGCS General Manager
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est laborum
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One of secrets to Spring Creek Golf Club’s success is the team led by General Manager Brian Vincel. Team member Jacob mans the
surveying equipment to meticulously monitor progress on renovations as Brian operates the bulldozer.

Summer 2016
10th Anniversary Celebration
Mark of Success
A.W. Tillinghast
Pioneer in Course Design
Worth the Wait
Clubhouse Opens
Worth the Wait
Clubhouse Opens
“
Photos & Graphic Design
Melissa Knabe
434.227.0023

Remembering a Golf Genius
The Course Beautiful
Golf Course
Architect
2015
World Golf
Hall of Fame
A.W. TILLINGHAST
1876 - 1942

Born in 1876, Albert Warren
(A.W.) Tillinghast is the sixth golf
course architect to be inducted
into the World Golf Hall of Fame.
Other members include Donald
Ross (1977), Robert Trent Jones
(1987), Allister MacKenzie (2005),
Charles Blair Macdonald (2007)
and Pete Dye (2008). Similar to
these prominent architects, Till-
inghast’s brilliance and creativity
is found in some of the greatest
golf courses in the United States.
The Philadelphia native, who
drew his inspiration from his
time spent with Old Tom Mor-
ris in St Andrews, especially left
his mark in the Northeast. In
the New York metropolitan area
alone, the man they called “Tilly”
left his mark on a few modern
day games, including Baltusrol
Golf Club, Bethpage Black, Quak-
er Ridge, Scarsdale, Sleepy Hol-
low Country Club, Somerset and
Winged Foot.
An original member of the PGA
of America, Tillinghast laid out
his first course in Shawnee-on-
Delaware in 1909 at age 36.
During a career in which his
fingerprints touched as many as
260 golf courses in the United
States, A.W. Tillinghast has had
his designs attached to 50 Major
Championships held at 24 differ-
ent venues.
Of those championships, many
of them staged a PGA Champi-
onship. Locations and tourna-
ment winners of note include
Medinah (Tiger Woods 2006),
Baltusrol (Phil Mickelson 2005)
and Winged Foot (Davis Love III
1997).
But it wasn’t just the PGA of
America that chose to hold
their annual championships at
Tillinghast-designed courses. The
United States Golf Association
(USGA) hosted the U.S. Open 11
times at iconic Tillinghast loca-
tions including Bethpage State
Always dressed to a tee,
Tillinghast examining plans during
course construction.
Park, Interlachen, Inverness and
Colonial. If Major Champion-
ships mean everything in golf,
it is no wonder that Tillinghast
had a truly Hall of Fame career.
A genius at work.
2015 World Golf Hall of Fame inductees David Graham, Laura Davies, Mark O’Meara & Albert Warren Tillinghast.
Festivities took place on July 13, 2015, in St. Andrews, Scotland.
Reprinted with permission from the World
Golf Hall of Fame © 2015

Around of golf should present 18 inspirations. Every hole must have in-
dividuality,” Tilly declared numerous times. He was not only an accomplished
golf course designer, but also a prolific writer. During a 40-year span, Tilling-
hast published more than 400 articles and contributed regularly to magazines
including The American Golfer, Golf Illustrated, The Professional Golfer of
America, Golf and Golfer’s Magazine.
Tillinghast started his journalistic career as a newspaper editor in Philadelphia
covering golf and cricket. Many of his pieces were syndicated in various news-
papers throughout the United States. In 1915, the expert golfer published a
successful book of golf humor titled, Cobble Valley Golf Yarns and Other
Sketches. He followed with a sequel in 1925 entitled The Mutt… And Other
Golf Yarns. Additionally, he produced three volumes of collected articles. Over
100 of his essays on golf course architecture were compiled in The Course
Beautiful.
In Reminiscences of The Links, Tillinghast provides first-hand accounts of
American golf’s early history and its links to St Andrews, Scotland. In the third
volume of essays, Gleanings from the Wayside, he recounts his experiences
as he traveled around America designing and redesigning golf courses.
The Making of a
Championship Course
A round of golf should
present 18 inspirations.
”“ Tilly took this iconic photo of Old Tom Morris, age 77, during one of several trips to
St. Andrews. Old Tom gave him golf lessons and also shared best practices for golf course
design with the top amateur player who finished number 25 in the 1910 U.S. Open.
21 U.S. Opens
18PGA
Championships
7U.S. Open
Women’s
Championships
2Western Open
Championships
World Golf Hall of Fame cover honoring
2015 inductee A.W. Tillinghast.
Tilly’s Course
A C C O L A D E S

Tilly’s Granddaughters reminisce
Memories of our Grandfather
he 10th Anniversary of Spring Creek Golf Club
will be marked by special appearances:
Barbara Manny (neé Worden) & Pam Ytterburg (neé Brown)
will share memories of their maternal grandfather with marked
dimple in his chin & trademark handlebar moustache.
They’ll recount how “Dadgan”&“Ganga” strolled through
the garden, mentoring Bobby Jones on his swing & discussing
Albert Warren Tillinghast’s pioneering golf course masterpieces.
”Every hole must have individuality.
“
SCGC designer Ed Carton
will share how Tom Fazio,
Gary Player & Sam Snead
influenced his style. Come hear
the story behind your favorite
and most challenging holes
at Spring Creek Golf Club.
Save the Date
August 10th, 2016

Naturally Elegant
The Clubhouse Beautiful
The new Spring Creek Golf Club Clubhouse fits in beautifully
with the serene environs of the Central Virginia countryside.
The warmth of natural materials is contrasted beautifully by the
shiny sleekness of metal finishigns and decor.
Perfect venue
for weddings!
The Clubhouse provides the perfect setting
for weddings, birthdays and other occasions.

Spring Creek Living
The Sports Club Beautiful
Lots and homes
still available!

LIVE. PLAY. RELAX.
Spring Creek is a gated community offering a wide range of amenities from premier golf-
ing to tennis courts, a swimming pool and banquet or wedding facilities at two clubhouses,
one for the spring Creek Golf Club, and the other for the Spring Creek Community
Association.
If you’re looking for a place to retire or to raise your family, Spring Creek offers
everything you need.

“
Photos & Design by
Melissa Knabe
Great-Granddaughter of Tilly

Social Media Portfolio
Melissa Knabe
Marketing/PR Expert & Social Media Manager

Have you dusted off your clubs yet? Students from Covenant School’s golf team
started prepping for the season this afternoon.
February 29, 2016
started prepping for the season this afternoon. #getreadyfortheseason
http://www.springcreekgolfclub.com/
February 29, 2016
Are you ready for the season? SCGC’s fleet of carts is all set to transport golfers
around the course. Remember to reserve your cart for the year.
#getreadyfortheseason #finegolfing
#Ready4Season? SCGC’s fleet waiting @GolfSpringCreek. #awardwinning
#finegolfing #cvillegolf #golfclub #publiccourse
http://bit.ly/1YxrvOk
#Ready4Season? Covenant School #golfteam practices @GolfSpringCreek.
#finegolfing #cvillegolf #golfclub @CovenantAD
http://bit.ly/1YxrvOk

March 15, 2016
Tennis anyone? The nets are up at Spring Creek GC, so you can also chase
yellow balls across a blue court. The driving range is also open, despite renova-
tions. #Golf&More @GolfSpringCreek
May 25, 2016
Save the Date:
10th Anniversary Celebration on August 10th, 2016
Spring Creek Golf Club celebrates a decade of fine golfing on an award-winning
course, rated No. 55 among the top 100 public courses nationwide. The 10th Anni-
versary celebration will include three special guests -- two granddaughters of renowned golf course
designer Albert Warren Tillinghast, and SCGC designer Ed Carton. Tilly was the 5th architect to be
inducted into the World Golf Hall of Fame (WGHOF) this past summer in St. Andrews, Scotland.
Barbara Manny (neé Worden) & Pam Ytterburg (neé Brown) will share memories of their grandfa-
ther strolling through the garden, coaching Bobby Jones on his swing & discussing his pioneering
golf course masterpieces. Tilly took lessons from Old Tom Morris at the Royal and Ancient Golf
Course of St. Andrews. The master also shared best practices on design with young Tilly, a leading
amateur who placed 25th at the 1910 U.S. Open. #tillinghast #greatgolf
Spring Creek GC designer Ed Carton will share how Tom Fazio, Gary Player & Sam Snead influ-
enced his style. Come hear the story behind your favorite and most challenging holes at Spring
Creek Golf Club! Mark your calendar, so you don’t miss this exciting event! #edcarton
http://www.worldgolfhalloffame.org/a-w-tillinghast/
#Tennis anyone? Nets are up @GolfSpringCreek! Driving range also open
despite renovations. #Golf&More http://bit.ly/1YxrvOk #cvillegolf

Link to blog on Scitent website
Tweets about Charlie Houchin’s support of StrokeandTurn.com

For more information, contact:
Melissa Knabe
434-227-0023
mknabe@scitent.com
Scitent Announces General and Thoracic Surgery eLearning Site
to Teach Surgery Through Simulation Exercises in Developing Countries
Charlottesville, Va. – October 27, 2015 – Scitent, Inc., a full-service eLearning
company that helps organizations build their eLearning business, launched General
and Thoracic Surgery Education today, a website dedicated to helping general
surgery instructors in developing countries teach surgical procedures through
simulation for commonly encountered clinical problems.
According to Dr. Thomas Daniel, the founder of General and Thoracic Surgery
Education and professor emeritus of surgery at UVA School of Medicine, numerous
programs exist where physicians and healthcare staff travel to the developing world
to treat patients and conduct surgical procedures. “These visits often only last a
week or two and leave no sustained training for surgeons,” Dr. Daniel stressed,
adding, “My motivation in launching the free course is to provide a model for
teaching the local faculty who will, in turn, teach their own residents and medical
students. Teaching the teachers will create an accelerated and sustainable training
environment.”
The General and Thoracic Surgery Education course has a responsive, mobile-
friendly design, which is critical for the developing world where users increasingly
bypass desktops and choose smart phones and tablets for Internet access.
The free course utilizes simulation surgery exercises performed with standard
surgical instruments, locally available animal tissue and inexpensive materials that
can be purchased online.
While a simulation surgery course does not replace the typical intense and
prolonged surgical training program, it does provide residents in the developing
world with a head start at experiencing surgery. “Simulation accelerates the
learning process by creating environments where you can prepare in advance by
studying procedures online, then practice on models supplemented by harvested
animal tissue without the risk of injuring patients,” said Dr. Daniel.
“We’re very pleased to support this important initiative with our course
development services, distribution technologies and LMS, but we’re particularly
excited that this work can help close the education and healthcare gaps that still
exist in the developing world,” said Deb McMahon, president and CEO of Scitent.

The course includes 37 videos and describes six trans-abdominal and four trans-
thoracic surgery exercises using simulation techniques, including the positioning of
a patient for a thoracotomy. Aside from saving time, the online course reduces costs
by not having to purchase textbooks and enables students to study and prepare for
in-person training.
About Scitent
Based in Charlottesville, Va., Scitent helps nonprofits, associations, healthcare
organizations and for-profit organizations foster and grow their eLearning business
with in-house expertise in sales and marketing, instructional design/courseware
development, distribution and LMS technology and services, eCommerce and
customer support. Find out more at www.Scitent.com.
About General and Thoracic Surgery Education
General and Thoracic Surgery Education is dedicated to helping general surgery
instructors in developing countries teach surgical procedures necessary to treat
commonly encountered clinical problems by offering a free course. The teaching
method utilizes simulation surgery exercises that can be performed using standard
surgical instruments, locally available animal tissue and inexpensive materials that
can be purchased online.
Find out more at thoracicsurgeryeducation.com.
###
________________________________________________________________________________________________
Multi-Channel Announcement of Course Launch

Multi-Channel Distribution of Blog

Digital Marketing via eMail Automation

360 Designs by Melissa Knabe + SM & PR Portfolios

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