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Yahoo! is home to nine No.1 properties in the U.S., including the Yahoo! News
Network, Yahoo! Sports, omg!, and Yahoo! Finance.
Yahoo! surrounds consumers with content regardless of screen, with the #1
mobile apps for finance, mail, sports and IM, and magazine-style content experi-
ences on tablets with Livestand.
Yahoo! is a leading mobile brand in the U.S., with 60 million unique users per
month and 52 percent reach.
Yahoo! Connected TV is in 8 million+ households and includes more than 100
easy-to-use TV apps, providing deep content designed to complement TV viewing.
Yahoo! is always rolling out innovative new ad units, and our custom ad develop-
ment program enables advertisers to partner with Yahoo! to develop creative,
out-of-the box campaigns that wow consumers.
Yahoo! offers 400+ behavioral targets, based on PC and mobile data, which en-
able advertisers to find users whether they are just browsing or ready to buy.
(Sources: comScore Media Metrix, U.S.; comScore Mobile Dashboard, U.S.;
Yahoo! Internal Data)
Content consump-
tion and sharing
Top 9 No. 1
properties in U.S.
Yahoo! leadership
in premium content
The Premier Digital
Media Co.
Power of relevancy: Understanding the impact
of targeting
The evolution of online video 2011
Branded storytelling across paid, earned, and
owned media
Mobile white paper: Delivering on the promise of
mobile advertising
Capitalizing on the creative canvas: Best practices
for large online ad units
TENT POLES & ANCHORS
YAHOO! DELIVERS PREMIUM CONTENT EXPERIENCES
Users love us, and it shows with our leadership in
nine categories and all 10 of the top 10 original video
programs. They love us because we keep it fresh
with a perfect blend of original and curated content,
like the Yahoo!/ABC partnership. They love us because
we make it personal, creating more than 45,000
versions of our Homepage every five minutes. And they
love us because we deliver advertising experiences
that are equally unique and engaging.
ACROSS SCREENS
Yahoo! connects with users on every screen, and
so can you. Because users surround themselves with
our content, you can reach them wherever they are,
whatever they’re doing, on any device. And, with linked
Facebook and Yahoo! IDs, it’s easy for them to be
social across screens with personal, engaging and
easily shareable experiences. Yahoo! is also making
old media new again with Connected TV and the
IntoNow application, enabling social engagement with
friends while watching TV and offering advertisers
another way to connect.
AT SCALE
Nearly everyone online is on Yahoo!. That’s right.
We reach over 80% of the U.S. Internet population,
with more than 33 million people visiting our
Homepage every day. And, it doesn’t stop there.
Yahoo!’s premium content begs to be shared. We
are one of the largest sources of shared content on
Facebook, and, since users stay with us as they move
across screens, we can extend the conversation at
scale—and so can our advertisers.
CONTENT THAT MATTERS
Yahoo! delivers premium content experiences.
Across screens. At scale.
Oscars Olympics World Series
2012 Election Super Bowl Grammys
RESEARCH & INSIGHTS
WHAT CAN YAHOO! DO FOR YOU?
advertising.yahoo.com
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TODAYYAHOO! SITES
Mail
News
Entertainment
My Yahoo!
Flicker
Autos
Sports
Finance
omg!
Real Estate
Shine
Shopping
Movies
Answers
TV
Fantasy Sports
Travel
Games
Health
THE PREMIER DIGITAL MEDIA COMPANY
Web Images Video Movies Celebrities More▼
YAHOO! FACTS
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