Vibe is a music and entertainment magazine founded by Quincy Jones that primarily features R&B and hip-hop artists. After shutting down in 2009, it was purchased by a private equity firm and now publishes quarterly with a larger online presence. Its target demographic is young, urban followers of hip-hop culture. The magazine stood out from competitors by featuring a broader range of interests beyond just rap music. As of 2007, its circulation was approximately 800,000.
2. CONTENTS
TITLE
EDITORIAL
PILLARS
CREDITS
PAGE
NUMBER AND
DATE.
3. VIBE MAGAZINE
Vibe is a music and entertainment magazine founded
by producer Quincy Jones. The publication
predominantly features R&B and hip-hop
music artists, actors and other entertainers. After
shutting down production in Summer 2009, Vibe was
purchased by the private equity investment
fund InterMedia Partners and is now issued quarterly
with double covers, with a larger online presence, aided
by the Vibe LifeStyle Network, a group of
entertainment/music websites under the Vibe brand.
The magazine's target demographic is predominantly
young, urban followers of hip-hop culture.
The magazine owed its success to featuring a broader
range of interests than its closest competitors The
Source and XXL which focus more narrowly on rap
music, or the rock & pop-centric Rolling Stone and Spin.
As of 2007, Vibe had a circulation of approximately
800,000. Advertisers ran the gamut from record labels
to fashion houses to various cognac brands.
4. CONTENTS LOGO
I like this contents logo because it is stacked and
it uses a sans serif font so it is clear and easy to
read. The fact that it is stacked adds an edgy
feel to the contents page
CREDITS
Very small on the EDITORIAL PILLARS
left hand side the The editorial pillars are
have said what very clear and are just to
clothing brands the right of the page. Not
were used on the to many colours are used
cover and on the and not many article are
contents page. put on the contents
And at the page, I like this because it
bottom they have gives the page a classy
the photographer feel.
credits and when
and where the
image was taken.
5. I like this contents page
because it is very hip and
modern. The image is very
interesting. The use of
monochromatic tones and the
simplicity of the fonts used
give it a very classy feel. All
the colours match each other,
the model is wearing grey and
some of the font is grey and
the background is grey, so it
shows the audience the
magazine is also fashion aware.
6. DAZED AND CONFUSED
I really like the way the text is
displayed in this table of contents
by Dazed and Confused. I like how
there is white boxes behind the
text and then the writing on top.
This contents page doesn't have an
editors note or a subscriptions
section as it is quite an abstract
contents page.
