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Adtech tokyo final 2015

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July 15th – 16th, 2015 @ Tokyo Midtown

adtech tokyo international

http://international.adtech-tokyo.com/a-4/

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Adtech tokyo final 2015

  1. 1. #adtechtokyo Engagement First inc.
  2. 2. #adtechtokyo Photo credit: Got Credit We Are Shared Value Agency! To build and maintain Customer engagement, we develop Shared Value between Client and Customers by Engagement Marketing.
  3. 3. #adtechtokyo Engagement Marketing?
  4. 4. #adtechtokyo Definition of Engagement Marketing ! Engagement Marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. ! wikipedia @Tela Chhe
  5. 5. #adtechtokyo WHY Engagement, Why ?
  6. 6. #adtechtokyo
  7. 7. #adtechtokyo
  8. 8. #adtechtokyo Hakuhodo DY Media partners
  9. 9. #adtechtokyo website 10 blog 10 game 22 Video 50 Search 50 SNS 78 128 minutes on Internet a day Hakuhodo DY Media partners
  10. 10. #adtechtokyo @Matthijs
  11. 11. #adtechtokyo Recommendations from friends I know Branded websites Customers opinions posted online Editorial contents like newspaper article Ads on TV Brand sponsorship Ads in newspapers Ads in magazines Billboard and outdoor advertising Ads on radio e-mail I signed up for Ads served in search engine results Online banner ads 0% 22.5% 45% 67.5% 90% 42% 48% 56% 57% 57% 60% 61% 61% 62% 67% 68% 69% 84% Trust in advertising Global Trust in Advertising 2013, Nielsen
  12. 12. #adtechtokyo Mass Marketing Engagement Marketing Objective Reach Engagement Communicate Message Get sympathy and promote participation into marketing program Media TV Ad. etc. Fan, Customers Customer Position Message receiver Co-creation (Participants) Content Function, Price, Differentiation Story Main Investment paid media owned media Major KPI GRP GSE(Gross Social Engagements), NPS
  13. 13. #adtechtokyo Customer Engagement Model
  14. 14. #adtechtokyo WHY social media, Why ?
  15. 15. #adtechtokyo 2,667 Likes & Share 1,556,000 Impressions 26,730 Visits X583 X10 The Power of Engagement:Owned Media
  16. 16. #adtechtokyo 11,000 Likes & Share 305,000 Impressions 5,765 Visits X27 X0.52 The Power of Engagement:FB Page
  17. 17. #adtechtokyo What do I want to tell you ?
  18. 18. #adtechtokyo Social Media is just only tool but the most powerful weapon to maximize your values, if you have it ! ! Engage your customers first !
  19. 19. #adtechtokyo One more thing..
  20. 20. #adtechtokyo

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