An Instagram report on the number of fans and the growth rate of those fans across 61 brands in 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods.
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Instagram Community Size and Growth Benchmarks - Feb 2016
1. Report Period: February 1 - February 29, 2016
Instagram Community
Size and Growth
Benchmarks
An Instagram report on the number
of fans and the growth rate of those
fans across 61 brands in 7
industries, including Luxury Fashion,
Soft Drinks, State Tourism, Luxury
Autos, Children’s Hospitals,
Consumer Electronics, and Snack
Foods.
2. Summary
This report delivers a broad view of Instagram community sizes and growth rates across 7 industries
and 61 brands.
Highlights
❖ Growth rates for all of the industries hover between 6-7%, with snack foods being the only
exception at 11%.
❖ Average posting volumes range from 7/month in the snack food industry to as high as 71 in
luxury fashion.
❖ The industry average Instagram page fan count ranges from around 5,800 in children’s
hospitals, to over 7 million in the luxury fashion category.
Report Period: February 2016
3. Fan Count Highlights
An overview of the largest and smallest brands in each industry, as well as the average.
Industry High Low Average
Luxury Fashion
Chanel
10,554,774
Calvin Klein
3,900,866
7,142,185
Soft Drinks
Coca-Cola
1,101,672
Mountain Dew
215,514
424,896
State Tourism
Pure Michigan
334,308
I LOVE NEW YORK
21,474
112,648
Luxury Auto
Mercedes-Benz
4,691,538
The Lincoln Motor Company
59,270
1,141,717
Children’s Hospitals
Boston Children’s Hospital
10,963
Cook Children’s Hospital
4,693
5,844
Consumer Electronics
Go Pro
8,296,400
Panasonic
9,076
1,399,872
Snack Foods
Oreo
1,455,139
Butterfinger
2,048
502,937
4. Fan Growth Rate Highlights
An overview of the fastest and slowest growing brands in each industry, as well as the average.
Industry High Low Average
Luxury Fashion
Calvin Klein
10%
Dolce & Gabanna
4.59%
6.06%
Soft Drinks
Sprite
10.76%
Mountain Dew
4.02%
6.21%
State Tourism
I LOVE NEW YORK
13.08%
Visit Colorado
3.3%
7.1%
Luxury Auto
The Lincoln Motor Company
10.24%
Volvo
3.64%
6.44%
Children’s Hospitals
Boston Children’s Hospital
8.5%
Cook Children’s Hospital
4.17%
5.55%
Consumer Electronics
Samsung USA
14.24%
Vizio
1.35%
6.02%
Snack Foods
Twix
21.1%
Oreo
5.49%
11.41%