Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.
14. I’M
MENDEL
14
Community outreach at GoDaddy
From Austin, Texas
Passionate about community,
business, development, and travel
Blogs frequently at mendel.me
@ifyouwillit on Twitter
52. WHAT DISTINGUISHES A CATEGORY?
52
• Hierarchical
• Topical
ex.
Development -> WordPress -> Themes
Community -> Event -> Conference
Business -> Marketing
63. GOOGLE SEARCHES
63
• Community - “WordCamp Switzerland 2015”
• Business - “How to write a marketing proposal”
• Development - “How do I create a responsive
gallery?”
• Travel - “Best coffee in Austin texas”
65. COMMON CUSTOMER QUESTIONS
65
• How do I create a new post?
• How can I add an item to the menu?
• Can I copy and paste from Microsoft Word?
• How do I upload an image to my website?
• What’s the process to recover my password?
70. GOOGLE SEARCHES
70
• Community - “WordCamp Switzerland 2015”
• Business - “How to write a marketing proposal”
• Development - “How do I create a responsive
gallery?”
• Travel - “Best coffee in Austin texas”