Introduction to mobile coupons

Introduction to Mobile Coupons
Hermes Romero & Andrew Mitchell
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Sponsored by:

(c) 2013 Hermes Romero & Andrew Mitchell for www.mobilemarketingfree.com

Electronic/Digital Coupons
This is one of the main and effective topics in mobile
marketing
Allows you to send to your customers or prospects
electronic coupons, directly to their mobile device via
email or SMS.
Electronic coupons have a much more higher redemption
rate than paper based.
Your customers will store your coupons in their devices,
so they will never forget at home or loose them, this
fact among others will increase the redemption rate.


Electronic/Digital coupons


Contrary to what happens with paper based coupons,
you can monitor all the life cycle of the coupon, by this
you will be able to know if your customer has redemeed
the coupon or not, if the coupon has expired, etc...
For example if you detect that a priority customer have not
used your coupon and the coupon is finally due, you can send
him a new one, with a different or the same deal.
You will know in real time what coupons have been reedemed
or not, expired, etc... and your own redemption rate for every
deal based in electronic coupons you launch.


The life cycle of the electronic coupon

* Based on beevou.com coupon life cycle
* Image taken from www.beevou.com


Electronic/Digital coupons
Usually electronic coupons are identified by an identity unique
code, in the form of a 1D barcode like , code128 , ean13,
ean8, etc... or a 2D barcode like QR or PDF417
To read those codes your scanner will have to be compatible with
them, or use some of the mobile apps that allow reading barcodes.


Mobile Coupons - Passbook
Until the date of the making of this presentation there is
no official standard for electronic coupons.
But there is a the facto standard: Passbook electronic
pass format.
Created by Apple and available from IOS 6.0
Allows different types of passes, like boarding cards, coupons,
event tickets, etc...
Basically the provider of the pass sends to the beneficiary a
special file with all the information of the pass.
The file is electronically signed for security.
Passbook is one of the 5 most used apps in the US.


For Android users there is an app compatible with passbook
files PASSWALLET
Have all the functionalities that the apple passbook has and some
other for example this app allows the use of NFC for the passes too.
https://play.google.com/store/apps/details?id=com.attidomobile.passwallet


Using passbook along with geolocation will empower your
coupons because when the user is near of the location for
redemption stored in the coupon, the device will notice that
to the user automatically.


Mobile Coupons - Beevou
Using services like beevou.com will allow you to send and
manage electronic coupons for free, without any kind of
investment and in a manner of minutes.
Beevou also support:


Send coupons over email or SMS



Fully compatible with passbook and passwallet with geolocation



Create your own list of beneficiaries (customers, prospects or any other)



You can allow your customers to transfer the coupon optionally.
If they know that they are not going to use it they can transfer the coupon to another friend or person,
and that is good for you because they are going to help you to increase your customer base.







Control the status of the coupon at anytime in real time (traceable).
Allows you to redeem coupons using the beevou scanner app, the scanner
embedded in the beevou website or your own scanner using the beevou
API.
Has a powerful programable RESTFULL API to embed all the functions in
your own apps.


Beevou.com is the only platform that allows you to use
different type of coupons
One use only coupons


This is the traditional coupon, after the coupon is redeemed it becomes
unusable.
Discount coupons, deals, gift coupons, events, etc...

Cumulative coupons (those for stamps)


Specially suitable for up selling strategies, the customer
accumulates a predefined number of reads until the final
redemption
Wash your car nine times and the number ten is for free.

Multiple use coupons


Allows you to sell a number of goods or services in a packet way.
Four Car Wash for the price of three.


With beevou you can create your own network of affiliates
Sometimes is useful to get a win2win agreement with some
other businesses in your area to share your customer base
and/or give your customers special deals for other businesses.
With beevou you can define where a coupon can be redeemed,
all you have to do is to invite the affiliate to your network and
then configure your coupon template to be accepted in that
affiliate.
Consider for example a “clean your car for free” in the nearest
gas station when somebody buys you goods or services for
more than 30$.


All payments between your affiliates and you are managed by beevou too.


Traceable and no traceable coupons
Mostly paper based coupons that we use today are not
traceable, that is because is very expensive, and needs
a huge technological back office to support the trace of
the coupon.
Electronic vouchers are better and cheap to trace.
There are tools and platforms in the market that allow
you to send electronic coupons but at the end they are
not traceable, search for tools and platforms that allow
you to trace all the life cycle of the coupon.

Traceable coupons
Beevou.com is one of the electronic coupons platforms
that lets you send and trace all the life cycle of an
electronic coupon.
With traceable coupons you can send a personalized
coupon to your customer, and then see if has been
redeemed or not, have been rejected or expired etc...
This is good for loyalty and cross selling strategies, as
long as you can send a new coupon with a new offer to
the customers who redeemed one of your coupons, or
to send the same coupon for those who let the coupon
expire, possibilities are infinites and undoubtedly this
kind of strategy strongly increase the redemption rate
of your coupons and helps you to sell more.

Scanning Mobile Coupons


The problem with the barcode scanners
Most of the actual laser barcode scanner are not compatible
with barcodes stored in mobile devices.


This is mostly due to the interaction of the laser light with the reflection of
the screen

The CCD barcode scanners are usually compatible with mobile
devices but only are allow to read 1D barcodes like EAN,
code39, code128, etc..., but not with 2D barcodes like QR.
The best barcode readers for mobile are CMOS based (camera),
right now you can find this kind of devices from 90$, but will be
cheaper as soon as they become the standard.


Scanning Mobile Coupons

Now most of the manufacturers of barcode scanners are
creating models to scan barcodes from mobile devices.


Prices starts from about 90$



Based on CMOS camera, or Laser



Potentially any webcam can decode barcodes in mobile and
desktop devices

Some platform providers like beevou.com have their own
scan solutions for free (beevou scan app).


Introduction to mobile coupons

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