1. DAVID DIXON’S ONE-ON-ONE
TORONTO EATON CENTRE
DWELL TIME
2013 2014
43.3 MIN. 46.5 MIN.
7 . 3 % I N C R E A S E
T I C K E T S
GIVEN AWAY
T O T A L C O N N E C T E D T O
T R I N I T Y W A Y L O U N G E
1 2 , 4 3 6
W I F I
OVER 185GB
OF DATA TRANSFERRED
BY WIFI NETWORK
LE CHATEAU’S POP-UP SHOWPROMO CAMPAIGN
turn over
With it’s sponsorship of World MasterCard®
Fashion Week, Toronto Eaton Centre
transformed the Trinity Way Lounge into WMCFW headquarters. WMCFW kicked off with
Canadian renowned fashion designer David Dixon in a one-on-one interview with fashion
media celebrity Erica Wark. In keeping with the WMCFW Canadian Collections theme,
each day in the lounge showcased Canadian retailers from TEC along with the
next-to-live coverage of the runway shows from Fashion Week on the big screen.
W M C F W A T T O R O N T O E A T O N C E N T R E O C T O B E R 1 4 - 2 5 , 2 0 1 4
48 given away via twitter
24 given away via bloggers

2. T O P
03
ATTENDED
T O P T H R E E
EVENTS
1. Roots
2. Town Shoes
3. David Dixon
SOCIAL
IMPRESSIONS
2.9
MILLION
IMPRESSIONS
418 new fans
139 new followers
266 @ mentions
260 retweets
280 new followers
MEDIA
IMPRESSIONS
2 2 0 , 7 7 8
10 MENTIONS
Loving the @WMCFashionWeek display
@toeatoncentre #tothecity #fashionweek
“ “
@JesseRowes
PEOPLE
WHO STAYED
FOR AT LEAST
5 minutes
114,244
RUNWAY SHOWREDKEN RUNWAY BLO-BAR
Oct. 14, Le Chateau
Oct. 15, Le Chateau
Oct. 16, Le Chateau
Oct. 17, David Dixon
Oct. 18, Roots
Oct. 19, Dynamite
Oct. 20, Redken
Oct. 21, Redken
Oct. 23, Seneca
Oct. 24, Ryerson
Oct. 25, Town Shoes
2014 SCHEDULE