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Social impact of digitising museums ACDC2018

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Presentation for the conference Museum: A Culture of Digital Copies
University of Copenhagen, 15 November 2018

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Social impact of digitising museums ACDC2018

  1. 1. slideshare.net/meretesanderhoff @msanderhoff WHAT’S THE SOCIAL IMPACT OF DIGITISING MUSEUMS? A Culture of Digital Copies University of Copenhagen, 15 November 2018
  2. 2. Art historian, Curator and senior advisor Sharing is Caring, ReACH, Europeana Creative re-use and social impact
  3. 3. National Gallery of Denmark Western art from 1300 to present day 300,000 visitors a year 260,000 artworks 66 % in public domain 30 % digitised
  4. 4. We want to be a catalyst of users’ creativity SMK’s first digital strategy 2009
  5. 5. smk.dk/en/article/smk-open/
  6. 6. 2016-2020 We open up SMK’s digitised collections and knowledge for all to use and enjoy smk.dk/en/article/smk-open/
  7. 7. smk.dk/en/article/free-download-of-images/
  8. 8. The images belong to all. You have the right to use them for learning, play, creativity, research, innovation, commercial purposes etc. PUBLIC DOMAIN
  9. 9. C. N. Gijsbrechts, Trompe l'Oeil with Trumpet, Celestial Globe and Proclamation by Frederik III, 1670, SMK, public domain
  10. 10. www.shapeways.com/product/6SB8RQXAV/gijsbrechts-calligraphy-pendant
  11. 11. Democratisation
  12. 12. smk.dk/en/section/about-smk/
  13. 13. “Being the national gallery and main art museum in Denmark , SMK carries an important responsibility towards the entire country and beyond. The vast collection of 700 years of art is common national property and ideally, everyone who lives in Denmark share a sense of ownership to this unique cultural heritage. “
  14. 14. “Our work is based on the conviction that the artworks in our rich collection has a role to play in the society that surrounds us, through its ability to deepen our understanding of the world, its peoples and histories. We believe that the development museums have undergone in the past decades holds the key to engage far more, and more different people than we reach today. “
  15. 15. SMK for all?
  16. 16. 51 % of the Danes think we should spend ’less’ or ’considerably less’ money on cultural institutions Megafon for Politiken, Nov. 2015
  17. 17. Cultural sector under pressure
  18. 18. 30 % 15 % 8 % 20 %
  19. 19. “Few politicians earnestly believe that culture can be an economic investment that acts as a catalyst for growth. In most people’s opinion, culture is nothing more than an expense which we can chose to prioritise if we think that art and culture contribute something of significance to society. “rasmussenmarker.dk/den-kulturpolitiske-bermudatrekant/
  20. 20. “Caring for cultural heritage used to be a governmental, political task, but is slowly eliminated from governmental obligations without any politicians wavering. I’m concerned that what is missing are powerful arguments explaining why culture is a basic value supporting our society. “ Mikkel Bogh, director of SMK Politiken, April 2018
  21. 21. “I think it’s important to do more research into the effects of art and culture. How does it influence our education, our development of competencies, and our personal growth to have access to culture? I think people need to be told that culture has a utility value for their personal wellbeing and development, ultimately also for the economic bottom line of our society. “ Mogens Jensen, Cultural rapporteur, Danish Social Democrats August 2018
  22. 22. How does digitised cultural heritage contribute to personal wellbeing and societal development?
  23. 23. How can we measure such things?
  24. 24. ?
  25. 25. Measure what is important, don’t make important what you can measure Robert McNamara
  26. 26. Theoretical base
  27. 27. What is impact? Changes that occur for stakeholders in society, as a result of activities for which the organisation is accountable.
  28. 28. Tools
  29. 29. Impact areas
  30. 30. Impact lenses
  31. 31. Change pathway
  32. 32. Impact area Social-cultural Impact lenses Utility, Community SMK Open
  33. 33. Impact statements Utility Users feel empowered by access to our digitised collections They engage with them for learning, knowledge sharing, creativity, and pleasure Community Users feel connected to art and to SMK They participate in an open dialogue about art, and what it means to them
  34. 34. Primary target groups School teachers Educational use of SMK art and knowledge in schools around the country Young creatives SMK open collections as a toolbox for DIY creativity
  35. 35. An impact testbed
  36. 36. ULK + SMK Open Young People’s Art Labs at the Young People’s Meeting September 2018
  37. 37. Taboo workshop Make the invisible visible Use open art as a stepping stone to break taboos about mental and physical vulnerability Open up dialogue, understanding and possible healing by means of artistic co-creation
  38. 38. Testing the workshop format with stakeholders
  39. 39. 6-8 Sept 2018 Young People’s Meeting 35,000 participants “Through participation, dialogue and community young people explore democratic engagement and citizenship“
  40. 40. Partners and facilitators
  41. 41. >100 participants school kids aged 15-19
  42. 42. Testimonies of young people with mental or physical vulnerabilities audio track
  43. 43. Workshop focus on dialogue, collaboration and process
  44. 44. Qualitative interviews by anthropologist and user experience expert
  45. 45. Indications
  46. 46. What do you think art can be used for? It’s easier for me to express my emotions through images or drawings, because then I don’t have to explain everything. And then other people can make their own sense of it and relate to it in their own way.
  47. 47. It’s strange in a way, because those old artworks have always felt like they were sacred almost. But I think it’s a good idea that everyone is allowed to see the artworks even if they don’t feel like or have time to visit the museum. What does it mean when art is digitised and made freely available?
  48. 48. It’s like art changes character when you can touch it with your own hands. You’re able to look at it up close. It means a lot to be able to hold the art between your hands and touch it.
  49. 49. It’s awesome that we can use these artworks that were once created and preserved, and make something new out of them, make them our own, so to speak. That way, you can bring something old with you into the new.
  50. 50. Challenges
  51. 51. Do you talk with friends or family about art and being creative? Not really. We’re not that creative at home. It’s not at all something that comes up in the conversations we have.
  52. 52. We don’t really have creative classes at school anymore. That was more of a thing when we were in primary and middle school. Now it’s all about books and computers.
  53. 53. Preliminary outcomes Free access to digital cultural heritage seems to evoke confidence to express oneself increase understanding of the nuances and possibilities of visual language make cultural heritage feel more accessible create a sense of ownership to cultural heritage
  54. 54. Challenges to tackle communicate how art and creativity can play a role in (young) people’s lives reach out and engage young people and their families in artistic, creative experiences and activities influence schools and politicians to prioritise creative subjects in the education system
  55. 55. SMK Open case study Published late 2018 on the Europeana impact site impkt.tools
  56. 56. Thank you. slideshare.net/meretesanderhoff @msanderhoff A Culture of Digital Copies University of Copenhagen, 15 November 2018