Messari aims to rebuild the data stack for crypto institutions by providing reliable, transparent data and research tools. They have launched foundational products like their crypto asset registry and on-chain data analytics platform. Their goal is to build the "S&P of Crypto" through open data standards and APIs. They grew revenue despite the crypto recession and plan to scale the registry while launching premium products for ratings, intelligence, and enterprise customers. Messari's vision is to become the dominant provider of curated financial information in crypto and reach the scale of companies like Google and Facebook.

1. Messari Investor Introduction // Not for Distribution
Crypto intelligence for professionals
Series Seed Investor Deck
April 2019

2. Protocols
Financial Instruments
Crypto will become a $10+ trillion asset class.
The Internet
changed
Information
Social Media
changed
Relationships
Crypto Assets
will change
Finance
The new financial
system will run on
crypto networks.
Currencies
Securities
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3. We need reliable data and comprehensive research tools.
To create data standards
3
To improve transparency To curate information
Low-integrity data and disorganized information prevents institutions from entering the market.
Jan ‘19: We identified a $6 billion
XRP market cap overstatement
that affected crypto indices.
Mar ‘19: We found an unreported
inflation bug that led to a 20%
increase in XLM supply.
(*Two top 10 cryptoassets)
Feb ‘19: Reported asset prices
failed to adjust for anomalies and
variance in “stablecoin” quotes.
Mar ‘19: Reported exchange
volumes were overstated by
10-20x; included wash trades
(*CoinMarketCap errors)

4. The winning crypto information aggregator will be big.
“Where can I track crypto
asset prices?”
$100M revenue (2017)
“Where can I find data on
bitcoin activity?”
$500M valuation (2017)
“Which crypto projects are real
and investable?”
$1.0B+ market (5 yrs)
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5. We aim to rebuild the entire data stack for institutions.
Thesis: the “S&P of Crypto” will be built on free datasets and open APIs.
Data and analytics for complex verticals
Standardized, reliable, financial records
Extensive, global intelligence platform
Historical Guides
1
2
3
5
Our Full-Stack

6. Registry: basic disclosures
✓ 500+ assets, 100+ data points
✓ Charting & historical data
✓ 30+ signed token projects
✓ Exchange registry in Q3’19
To date, we shipped three foundational elements.
✓ 5,000+ people, 2,000+ orgs
✓ Filters & market mapping
Find better information on the top assets, organizations, and trends in crypto.
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OnChainFX: standardized data Search: curated profiles & news

7. Now we’re rolling out a robust market intelligence tool.
Messari Pro:
Search data modules & build charts
Pull data from our APIs and data marketplace
Create, save, and share custom dashboards
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8. Our tech allows us to ingest and monetize cleaner data.
Blockchain Data
8
Markets Data
Content
Messari Pro
API Partners
“Fundamentals”
Research Partners
Messari Meridian:
Focus on breadth
Ingest raw data ourselves
and call partner APIs
Multiple fail safes for
every datapoint
Use data standards &
public methodologies
Deliver clean, consistent
and comprehensive data
Real-time updates via
websocket APIs
Ingest: Transform: Monetize:
Meridian
Multiple Redundancies
Registry Standards
“Messari Methods”

9. Community Highlights
Good data isn’t enough; brand and community matter.
Power users love us:
8,500+ email subscribers
130k+ twitter followers
200+ community analysts
100k+ live interactive viewers
“Build an aura of inevitability &
recruit an army of missionaries”
#2 and #4 “data & analytics” brands
#5 “research & news” brand
Source: fifty.one rankings
Brand Highlights:
9
has TV.
has Twitter.

10. We recruited a team that’s built this business before.
Core Team
10
Strategic Investors

11. We grew audience despite the crypto recession.
May 2018: Launch open
research library, Agora
Sept 2018: Send first research
brief, “Unqualified Opinions”
Nov 2018: Complete the
OnChainFx site integration
Nov 2018: LUCA registry beta
(Total Revenue: $130k)
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July 2018: Acquire OnChainFx,
launch curated newsfeed
Feb 2018: “Messari Pro” alpha
(Total Revenue: $260k)
Mar 2019: “Real 10” volume
& Liquid Supply launched
Apr 2019: Boards prototype
launched in Messari Labs

12. We increased annualized revenue across products.
12
September 2018: Paid research briefs launch
November 2018: First registry cohort (12 projects) announced
March 2019: Initial sponsors (native advertising)

13. We will grow steadily through the next crypto bull cycle.
Ratings & Data
Market Intelligence
Token Registry Indices & Ref Data Benchmark Services
API & Research Briefs API & Pro Accounts Enterprise Licenses
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On-chain Asset Ratings
White Labeled Solutions
2018: Built an open data library, community, and data ingest tools
2019: Scale the registry to 50+ projects and launch “Pro” product
2020: Create benchmark ratings and win enterprise customers

14. Crypto Asset Ratings
$3+ million
We have penetrated small, high growth markets.
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Crypto Data & Research
$10 million
TAM in 2025
TAM Today
Messari Today
$100+ million
Protocols, securities,
derivatives, etc.
$1 billion+
Exchanges, funds,
Fortune 1000
$100k
$300k
Strategy:
Build a moat around our
reference data and
distribution channels
Own key customer
relationships in small,
high-growth markets
Upsell premium analytics
and tools
Grow with the market

15. Information
Google
$800B
Relationships
Facebook
$500B
Finance
Messari
The dominant provider of curated financial information will reach internet scale.
Crypto’s data giant will be bigger than Bloomberg or S&P.
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16. Messari Investor Introduction // Not for Distribution
Questions?
Contact:
Ryan Selkis CEO ryan@messari.io
Ben O’Neill BD / Ops ben@messari.io
Eric Turner Research eric@messari.io