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Cross Channel Fundraising Strategies

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T
Tanya Zumach

Metropolitan Group's Tanya Zumach's presentation on Cross Channel Fundraising Strategies for the 2008 eTour

BusinessNews & Politics
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Cross-Channel Fundraising Strategies eTour, April 23, 2008 • Portland, OR Tanya Zumach, Metropolitan Group
What is it? ,[object Object],[object Object],online,
Agenda ,[object Object],[object Object],[object Object],[object Object]
Why
Online more valuable Source: DonorCentrics
But Multichannel Most
Value from least to most ,[object Object],[object Object],[object Object],[object Object]
Channel Migration ,[object Object],[object Object],[object Object],Source: DonorCentrics ,[object Object],[object Object],[object Object]
Other Thoughts/Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Donor Viewpoint
Samples & Case Studies
Donor Mashup ,[object Object],[object Object],[object Object],[object Object]
Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
Email direct mail email
Major donor pledge online
Email telemarketing
Email direct mail Email segment 150% greater response
Obstacles & Challenges It’s my name! It’s my list!
Breaking Down Silos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Breaking Down Silos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data, Data, Data ,[object Object],[object Object],[object Object],[object Object]
Data, Data, Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Message & Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maybe not… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A, Audience Sharing
Resources ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Cross Channel Fundraising Strategies

Editor's Notes

  1. Tanya: Introduce