Online Business Social Identities (OBSIs)

Social Media Technology Business

OBSI refers to representing yourself online for better business opportunities as a social member of your community.

Online Business Social
Identities (OBSIs)
Mohamed Elsherif
Social Media Research Analyst, Brandtology
Msc Social Informatics and Interactive Technologies

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Agenda
 The concept behind OBSIs
 What is OBSI?
 Why you should start your OBSI?

 Creating and sustaining a strong and professional OBSI
 Where to start your OBSI and when?
 How to manage and sustain it?

 Finding better business opportunities
 Google:
 Customized Google Search.
 Google Alerts.
 Socializing.

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Self Development

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Marketing
 What is Marketing?
 It is process ……….. but what is process?
 It is a series of actions or steps taken to achieve an end
 Marketing is a process of communicating the value of a

product or service to customers, for the purpose of selling it

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Online Business Social Identity (OBSI)
 OBSI refers to representing yourself online for better

business opportunities as a social member of your
community.

5

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Time
 It is never too early or too late
 As soon as you realize that you are part of a community you

should start
 Do not wait to until you need to find new or better jobs
 OBSIs are not about finding jobs, it is about creating and
sustaining a social business image of you online
 Now is a perfect time!

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Market analysis
 Like any market, you need to understand it before digging

deep:
 Industry analysis
 Competitive analysis
 Self analysis

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Self analysis
 SWOT Analysis
 Gather information about yourself in 4

different fields: Strengths, Weaknesses,
Opportunities, Threats.

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Objectives

 Set your objectives:
 Use SMART technique:
 Specific, Measurable,
Attainable, Realistic and Time
Framed.

 Your objectives will ensure

that you understand what do
you want and where do you
want to go.

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Checklist
 I know what I want.
 I know myself very well.
 I understand the industry and my competitors.

 I have set my objectives.

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Starting
 Develop strategies and tactics to achieve your goal. For an

example:
 A strategy: Increase your reach to more people
 Tactics:

Create my OBSIs on several channels over Social Media.

1.
1.

2.
3.

Edit the exciting accounts:

2.
1.
1.

2.
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Check Facebook account

Produce more professional content:

3.

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Create Linkedin Account
Create Twitter Account
Create a blog

Learn what people are interested in.
Write for 25 minutes daily.
All Rights Reserved © Mohamed Elsherif

2/09/2014

Online CV VS. Business Community
 Static VS. Dynamic!
 Both are needed.

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Google
Job search

Job alert

 How to do customized

 How to create job alerts by

search? Practical.

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All Rights Reserved © Mohamed Elsherif

email? Practical

2/09/2014

Socializing
 Using Google search
 Using social networks
 Search for people with similar interests

 Share content that interest them
 Start interacting on pages or groups

 Using tools:
 www.wefollow.com
 www.socialmention.com

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All Rights Reserved © Mohamed Elsherif

2/09/2014

Website
www.MohamedElsherif.com

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All Rights Reserved © Mohamed Elsherif

2/09/2014

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