Complete Detail Business Plan Complete Detailed Presentation Supporting Material Supporting Financials

1. Café Dine
Business Plan

2. Mission Statement & Vision
• To provide a friendly, comfortable atmosphere where the customer can
receive quality food, service and entertainment at a reasonable price.
Vision :
• The creation of a unique & innovative environment that will differentiate
from local café.
• Educating the community on what the cafe has to offer.
• The formation of an environment that will bring people with diverse
interests and backgrounds together in a common forum.
• Good coffee and fast food items at a reasonable price.

3. Objectives
• A unique design of café that will be both visually attractive to
customers, and designed for fast and efficient operations
• Employee training to insure the best cafeteria preparation
techniques
• Marketing strategies aimed to build a solid base of loyal
customers, as well as maximizing the sales of high margin
product

4. Keys to Success
• The creation of a unique, innovative atmosphere that will
differentiate Café Dine from other local coffee shops and
restaurants
• The establishment of Café Dine as a community hub for
socialization and entertainment
• Café Dine will position itself as an educational resource for
individuals wishing to learn about the benefits the Cafe has to
offer

5. Competitive strategies
Cost leadership:
Our prices are equals to the prices of famous fast foods of Islamabad.
Differentiation:
In Islamabad, all fast foods and café are offering very few tastes of fast foods
but we introduce more tastes than them which are not available in
Islamabad. We are providing the best environment in Islamabad compare to
the other cafe and fast foods. We are providing the intemet facilities for
students and other persons who want to stay connected with their
businesses and friends.
Focus:
Our café focused on prices and different flavors. We are providing fewer
prices of different products as compare to the other café and fast foods and
also providing the different favors which are not available in the market of
Islamabad.

6. SWOT Analysis
• Strengths:
Reasonable prices, wide variety of coffee, drinks, and Fast foods items
• Weaknesses:
Turn down in the economy, start-up costs, new business, no
reputation
• Opportunities:
Job opportunities for the many unemployed in Islamabad, catering
• Threats:
Gas loadshedding, McDonalds, Dhaba’s and other local Fast Food
Outlets

7. Products
List Of Products:
Fast Food ( Rice, Tikka, Burgers, Sandwiches, Wings, RollPratha,
Shawarma, Nuggets, Fries etc.)
Bakery ( Fresh Cakes, Fresh Pastries, Cookies, Choclate Fudge,
Brownees etc)
Frozen Treats, Beverages ( Fresh Shakes & Juices, Milk, Hot &
Cold Cofee, Soft & Energy Drinks, Hot & Cold Tea)

8. Products

9. Market Need
• Rapid change in the life style of peoples
• Customers wants more variety in Foods items.
• Looking for new taste and flavors.

10. Target Market
• Students:
Moring ,evening shift & weekend shift.
• Faculty:
Permanent and Visiting
• Staff:
Administrative

11. Market Segmentation
We have divide our Market into Four groups:
• First Group:
Moring Students (18 years Old to 25 Years old )
• Second Group:
Eneing And executive Program Students ( More Than 22 Years Old )
• Third Group:
Weekend Program’s Students
• Fourth Group:
Administartive Staff

12. Marketing Strategy
Due to our Business type we will go with Guerilla Marketing
Techniques:
• Printed a tri-fold brochure that lets people know who we are, what we have
to offer, and also gives them a few really good coupons to redeem
• Weekly free offer for specific batch or class e.g. offering the MBA 4th free
coffee for the first week of May
• Lunch special discount offer for Preston’s staff between 1.00PM to 3.00 PM
• Mugs printed with logo
• Special offers display on Notice board
• The ultimate competition. Offer students a freebie of our service (or a chance
to win a prize) if they post our posters/logo up in the most interesting and
visible place. Winners are those that place it the best position

13. Marketing Strategy
• Organize Workshops, seminars
• T-shirt / P- caps Marketing. T-shirts with our cafe’s logo on it. Giving the T-
Shirts with any sale of our product over a certain amount
• Running a competition and making the prize a service we’ll perform. A great
way to do this is on Facebook
• Putting up a controversial Political slogan to get noticed
• Offering free exhibition space on our premises to new companies

14. Marketing Strategy
• Trade marketing events: Get our suppliers to offer a workshop or educational
lecture to our customers for free thus getting their collaboration
• Flash mobbing and Crowd sourcing as advertising using our own staff as
Cast or our own customers as a captive audience
• For loyalty points system on our reward card e.g. we allows customers to
collect stars with every purchase. Or award a badge for targeted buying
activity and let customers qualify for the next level of rewards
• The classic method “be the 100th customer today and win a free prize” and
so on...
• Create an on-line community e.g. Facebook, where we can interact with
customers and occasionally offer certain online competition quizzes etc.

15. Café Location
• In the Premises Of Preston University Islamabad
• Two Floors
• Area

16. Description Of Management:
Goal:
To have a competent and knowledgeable management staff which function
as a team
Chief Executive Officer:
Owner, Overview business activities
General Manager:
Qualification:
• Bachelor Degree in Hotel Management
• Three year Experience
Job Description:
• Responsible for overall management of the employees
• Ordering supplies
• Maintaining inventory
• Handling Customer complaints
• Scheduling staff

17. Shift Supervisor/ Teller:
Qualification:
• Bachelor Degree
• Two year experience
Job Description:
• Book Keeping
• Managing Cash
• Overview financial operations
Cook:
Qualification:
• Minimum High School Diploma
• Minimum 5 year experience
Job Description:
• Overview Kitchen Activities
Assistant Cook
Server

18. Thank You
mianusman67@yahoo.com
usman7604@gmail.com