Created by the team at Twenty20. Just using popular hashtags on social media is not enough to grow your company's Twitter, Instagram, or Facebook following. Learn to use relevant, unique growth hashtags to capture the attention of your target audience then learn the secrets to convert that attention into deep engagement by using relevant, authentic imagery.

1. Popular
Hashtags
3 Best Ways to Use

2. Hashtags can help your
business grow massively.

3. "What are the most
popular hashtags?"
Everyone’s first question is,

4. Top 5 hashtags on Instagram
(each with 250 million+ posts):
#love
#instagood
#me
#tbt
#follow

5. But, most marketers
stop here and get
this one thing
wrong…

6. Popular Hashtags
vs.
Growth Hashtags

7. Popular hashtags alone don't
help you grow.

8. A post with “popular
hashtags” gets lost
in the sea of social.

9. Users won’t find your post
if it’s 1 in 250,000,000.

10. To get exposure with
growth hashtags, be
like a thoughtful,
SEO expert.

11. Popularity isn’t enough
#1
Look for the right mix of volume and competition.

12. What’s better?
#beach
(72,145,512 posts)
#beaches
(721,127 posts)

13. There is 100xmore competition
with #beach vs. with #beaches.

14. Target hashtags with enough
volume to indicate substantial
interest, like #beaches.

15. But, beware of
irrelevant hashtags.

16. Be Highly Relevant & Unique
#2
Create dynamic content unique to your business.

17. Find uniquely popular
hashtags in passionate,
niche communities.

18. 43% increase in likes
on similar photos by adding hashtags relevant
to the Twenty20 community.
EXAMPLE:

19. Meaningfully infiltrate the feeds
of your target users with specific
& relevant hashtags.

20. Go further with authentic images
#3
Convert users’ attention to real action.

21. Hashtags are a first step in
attracting attention on social.

22. The next step is to drive
engagement with images.

23. Twitter has reported:
“Tweets with images
get 313% more
engagement.”

24. Effective images in
your social posts
can’t feel vague,
spammy, or like
overused stock
photos.
Just like with hashtags,

25. Use images that feel like they
belong in your consumers' feeds
of user-generated-content.

26. Authentic images are the best
way to convert the traffic from
growth hashtags.

27. Review:
1. Popularity isn’t enough
2. Be highly relevant & unique
3. Go further with authentic images

28. Authentic, Real-World
Stock Photography
USE BETTER PHOTOS

29. All photos sourced from Twenty20.
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30. Authentic, Real-World
Stock Photography
USE BETTER PHOTOS