Created by the team at Twenty20. Advertising on Pinterest is a huge opportunity to reach high-quality online users. Check out the ultimate guide to earn money from Pinterest. Pinterest is one of the fastest growing social networks, with over 75 million monthly active users and over 5 million pins per day. Boards and pins range a huge variety of subjects, and Pinterest users are online shoppers. This makes Pinterest a marketer's dream for connecting with the right users. With just the right approach, newly launched ads on Pinterest can grasp the attention of that audience. Using real-world, authentic photos, marketers can create high-engagement pins.

1. ADVERTISING
The Ultimate Guide To

2. January 1, 2015
Pinterest released Promoted
Pins as a new advertising
platform.

3. This is an enormous new channel
for advertisers to explore.
72.8M
monthly actives
2.5B
views daily
5M
average pins / day

4. minutes minutes
90 24
Pins last much longer than other social posts.

5. minutes minutes
90 24
Pins last much longer than other social posts.
3.5months

6. Promoted Pins that are repinned see a
30%bump in earned
impressions.
UNIQUE BENEFIT:

7. Pinners reached in
less than 5 months.
Case Study:
2XEngagement on
their Promoted Pins.
6M

8. Successful brands all use
these techniques on
Pinterest Advertising…

9. WAIT!
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high-quality PDF?
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10. 1. Understand new ad formats
2. Master targeting capabilities
3. Create great pins
The Guide To
PINTEREST ADVERTISING

11. Understand new ad formats
Freshly released, Pinners can now buy products
directly from the Pinterest app.
1

12.
Buyable pins allow
seamless in-app
purchasing.

13.
Simple layout,
Secure shopping,
Multiple CTAs.

14. Visit a website, buy a product,
download an app, and more.

15. Master targeting capabilities
With user specified interest, Promoted Pins
will have direct targeting to pinners.
2

16. Audience diversification allows
interest & activity based targeting.

17. Pair search terms with
audience segments for
advanced targeting.

18. Use Pinterest Analytics to view
audience insights & optimize future
campaigns.

19. Create great pins
Produce eye catching pins with organic user generated
content to flow on the audience’s pinfeed.
3

20. Pinterest is a gallery of
collected interests.

21. Focus on posting
interesting
content to drive
engagement.

22. Post content
worthy of being
re-pinned.

23. c
Pinterest users engage
more with authentic,
real-world photos.

24. Don’t cheapen
their feeds with
stale stock pins.

25. Liven up your pins
with rich & genuine
photos.

26. CAUTION
Paid posts are under different
regulations than regular posts
on social media.

27. Paid posts are under different
regulations than regular posts
on social media.
CAUTION
In promoted posts, the photos
you use must be commercially
licensed and legally cleared.

28. Twenty20 provides easy
royalty-free access to 45
million real-world photos.

29. Ensure you’re legally protected
with photos legally vetted by a
professional in-house team.

30. c
1. Leverage buyable pins
2. Utilize analytics for
targeting
3. Use authentic photos
to create great pins
Takeaways:

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32. All photos sourced from Twenty20.
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