Created by the team at Twenty20. On June 2, 2015, Instagram just announced that it is rolling out it's advertising platform to the public. This is a massive opportunity for marketers. Instagram ads have proven to perform very well for direct response advertisers in 450 beta tests. New ad formats and targeting options will be very powerful. Learn how to create great ads for Instagram. Using authentic user generated content will help you not feel like fake, spammy ads in users feeds.

1. Instagram
Advertising
Ultimate Guide to

2. June 2, 2015
Instagram announced it will roll
out its new advertising platform
to the public.

3. 300M
monthly actives
2.5B
likes daily
70M
average photos / daily
This is a massive new channel for
all advertisers to explore.

4. Across more than 475 beta campaigns, ad recall
from sponsored posts on Instagram was much
higher than Nielsen’s norms for online advertising.

5. 2.9XBETTER THAN OTHER ONLINE ADS
Across more than 475 beta campaigns, ad recall
from sponsored posts on Instagram was much
higher than Nielsen’s norms for online advertising.

6. 1. Understand new ad formats
2. Master targeting capabilities
3. Create great Instagram ads
ULTIMATE GUIDE TO
INSTAGRAM ADS

7. WAIT!
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8. Understand new ad formats
#1
For the first time ever, promoted posts will have
clickable links to view content from the web.

9. Ads will have CTAs for
direct response actions
that open in an in-app
web browser.

10. Sign up on a website, buy a product,
download an app, and more.

11. Multiple photos tell a
deeper visual story.
Ad creative can be a photo, video, or
a powerful carousel of photos.

12. Master targeting capabilities
#2
Built on the back of Facebook’s advertising platform,
Instagram ads will have powerful targeting immediately.

13. Target demographics or interests
based off of IG followers and data
from connected Facebook accounts.

14. Retarget your
contacts with
Custom Audiences
by uploading your
customers’ email
addresses.

15. Leverage Facebook’s well-
known ad infrastructure
for buying, managing and
measuring the success of
ads on IG.

16. Create great Instagram ads
#3
Use authentic, user-generated content to not feel like
spam in your audience’s feeds.

17. Photographers
don’t have to use
a lot of expensive
gear to take photos
that look amazing
on Instagram.

18. People are posting authentic, UGC
created on-the-go with their phones.

19. To be great on IG, follow their lead.

20. Stop feeling
fake & spammy
with bad stock
photos.

21. Use authentic UGC
in your IG ads.

22. Paid posts are under different
regulations than regular posts on
social media.
CAUTION

23. Paid posts are under different
regulations than regular posts on
social media.
CAUTION
In promoted posts, the photos you
use must be commercially licensed
and legally cleared.

24. Twenty20 provides
an easy royalty-free
license for real-life
photos from the
world’s best
Instagrammers.

25. Ensure you’re legally
protected with 45
million+ authentic
photos, legally vetted
by a professional in-
house team.

26. FREE SIGNUP
SOCIAL MARKETING
BOOTCAMP
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27. All photos sourced from Twenty20.
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