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What is Design Thinking?

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What is Design Thinking?

  1. 1. What is Design Thinking Presented by Michael Melnick | @UpStart | January 19, 2016 and how can it change your life?
  2. 2. The Selfie Stick What do these innovations have in common?
  3. 3. Creating value by design Tesla - Turning a disruptive technology into a desirable one Airbnb - Making hospitality more hospitable TED - Making science popular and accessible The Selfie Stick - Improving self-documentation
  4. 4. Design’s Proven ROI DMI DESIGN-CENTRIC INDEX The study tracked design-led companies in the US market over 10 years and revealed a significant financial advantage in stock value.
  5. 5. What is Design?
  6. 6. Design is not just what it looks like or feels like. Design is how it works. Steve Jobs
  7. 7. A B
  8. 8. A B Design = Change
  9. 9. Design as a process Intent ActionDESIGN
  10. 10. Design is the signal of human intent (The first Selfie in history)
  11. 11. So, what’s your problem?
  12. 12. You cannot predict what the end result will be. The New Challenge:
  13. 13. What is Design Thinking?
  14. 14. We cannot solve our problems using the same thinking we used when we created them. - Albert Einstein
  15. 15. Problem solving based on a systematic, human-centric, multidisciplinary process that generates value through creative and analytical thinking. The Design Thinking Methodology
  16. 16. Design Thinking (Google Search: About 5,080,000 results)
  17. 17. Innovation is not Magic, it can be designed, it can be taught.
  18. 18. Technology (Feasibility) Business (Viability) Human Values (Desirability) Innovation Design
  19. 19. Design Thinking is not about solving design problems, it is about solving business problems with the design process.
  21. 21. ● Human-centric: placing the user at the center of the experience ● Re-Framing Problems by asking the right questions ● Integrative thinking in multiple perspectives to solve problems ● Culture and context - an ethnographic approach ● “Hands on approach” - learn by doing - putting ideas to work - fast ● Fearless attitude towards change and playful creativity Design Thinking Principles
  22. 22. 1. Human Centric Focus
  23. 23. 2. Reframing: Asking better questions “We need to find a way to keep incubators working when power goes out”
  24. 24. “How can we keep our newborn babies warm?”
  25. 25. 2. Reframing: Asking better questions
  26. 26. 3. The different types of thinking Analytical Left Brain Strategic Logical Factual Reasons Reliability Intuitive Right Brain Creative Emotional Imaginative Opportunities Validity
  27. 27. 3. Integrative Thinking
  28. 28. 4. Culture and Context
  29. 29. 4. Ethnography
  30. 30. 5. Hands on = Fail Fast “Tote”? Have you ever heard of
  31. 31. “Tote” 5. Hands on = Fail Fast “Tote”
  32. 32. The best way of learning about anything is by doing. - Richard Branson 6. Fearless approach
  33. 33. How Can This Help?
  34. 34. Translating a human need or a desire into a business solution.
  35. 35. Be Relevant Be Authentic Be Adaptive
  36. 36. How can we motivate people to lead a healthier lifestyle? Cases of problems solved using design thinking at IDC FITBUDDY Most people find it very difficult to commit to a steady fitness routine and spend a lot of money on gym memberships that go unused. This app utilizes social networking to empower groups of people to workout together, set group goals and harness positive social ‘pressure’ for leading a healthier lifestyle.
  37. 37. How can we design technology that makes us feel safer? STREETSAFE Research shows that women are scared to walk alone in the streets, particularly at night. This team developed a mobile app that acts as a ‘virtual companion’ with features that enable simulating conversations to deter strangers, fast access to crowded places, and contact help. Cases of problems solved using design thinking at IDC
  38. 38. How can we use design thinking to solve Tel Aviv’s parking issue? PARKOR Research shows that most people find the parking signage system in Tel Aviv to be confusing. ParkOr is a systematic solution using LED connected light systems built in the pavement. The team designed a solution that solves driver confusion, saves valuable time and money and make the city smarter. Cases of problems solved using design thinking at IDC
  39. 39. About me ● BA Behavioral Science (Ben Gurion University, Be’er Sheva) ● BFA Visual Communication (Vital Center of Design, Tel Aviv) ● MA Design Management (Pratt Institute, New York) ● Co-Founder & Creative Dir. at TalkWise, Brand strategy, Design and Software ● Director of Design Thinking at OPEN / Global and Startup Clients ● Co-Founder at OPEN San Francisco ● Teaching Design Management at Bezalel Graduate School of Design ● Teaching Design Thinking at IDC since 2011 ● Co-Founder at The Good Chocolate Michael Melnick
  40. 40. Thank you! Find out more: ● Twitter: @mikimel ● Facebook.com/designthinkingIsrael ● YouTube: Michael Melnick / Design Thinking (Playlist)