With the rapid pace of environmental, economic and technological change Private and Public sector organizations are being confronted with new challenges and opportunities. This results in the growth in Business Analysts being engaged as business and technology strategists, creating transformational value for organizations. In this session, we examine the drivers of this direction and explore how well we are preparing Business Analysts to enable profound and radical change. This is a change that reorients the profession and practice in a new direction taking it to a different level of scope and demands.