CPRS, understanding social media, creating public relations strategies
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Slides from a workshop that I gave for senior CPRS and IABC members.
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CPRS, understanding social media, creating public relations strategies
- 1. Understanding Social Media Creating Public Relations Strategies Workshop courtesy of Humber Public Relations For CPRS & IABC What’s with the dog?
- 3. User name : prccpr Password : Dashing77 Connecting through Twitter: @MichaelCayley @MemeticBrand #humberPR, #CPRS, #IABC, #IABC10 #PR www.humberpr.ning.com
- 5. Social Application Overload “ Like drinking from a fire hose”
- 11. blogs
- 12. RSS
- 13. RSS Readers
- 15. Wikis Forums Content Communities
- 16. micro-blogging
- 17. http://www.youtube.com/watch?v=KykbPtRb0K4 mash ups
- 19. Can’t we just go back to basics?
- 23. What do you think social media is?
- 25. At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different. Key Messages from McLuhan
- 28. Be honest. How do you feel?
- 29. Key Messages from McLuhan The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
- 31. PR 2.0
- 41. Optimizing for social capital Intrinsic Individual Assets Information Flow Influence Social Credentials Reinforcement of Identity Recognition Extrinsic Collective Assets Trust Network Structure Reputation Authority Sanctions Culture
- 44. Who will lead the change?
- 51. Listen
- 52. Influentials?
- 55. Social Etiquette
- 56. Authentic Voice the voice
- 58. Altruism
- 59. Ego & Power
- 62. Giving up Control? Gaining Control
- 64. Four Senses of Identity Social Footing
- 65. Four Senses of Identity Role
- 66. Four Senses of Identity Mismatch of Roles
- 67. Four Senses of Identity Achieved through Story Telling
- 68. social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary
- 70. Key Messages from McLuhan “ Narcotic numbness”
- 77. Broadcast vs. Social Media
- 86. The Goal loyalists contributions
- 88. Every company a media company
- 92. an unconference at work
- 95. 324 Examples
- 98. Thank you! michael cayley @memeticbrand @michaelcayley www.socialcapitalvalueadd.com www.memeticbrand.com
- 99. Sources in order of appearance: http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpg http://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpg http://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpg http://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg
Editor's Notes
- For Duke University’s Nan Lin’s work re: social capital see my e-book: http://socialcapitalvalueadd.com/share-the-scva-ebook
- Individual empowerment leads to entirely new management challenges and requires different management methods to thrive.
- Publishing has effects. It is key to breaking down silos. A new accountability. Knowledge transfer. This is key to how credibility is established both internally, across the organisation and externally.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- In the following slides we talk about strategies or key considerations to keep in mind as you seek to manage in the context of broadband connectivity. Up until this point we have emphasized the implications of understanding online identity as we move into the Enterprise 2.0 era. But, before we head into these key factors, we want each of you to understand that the strategic considerations that we are about to lay out are critical for your position within the company. Critical to serving the company well. They are also critical in terms of coping with information, learning and your own personal and professional development in times of rapid change.
- Strategies to manage online identity. Social media … social networks are divided into “insiders” and “outsiders” … understand the shibboleths and culture to meet expectations.
- Strategies to manage online identity.
- Strategies to manage online identity. Advancing project proposals for example.
- Strategies to manage online identity. Why people share altruistic stories.
- Strategies to manage online identity. Complaining gets attention but it does not typically build social capital.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity.
- Strategies to manage online identity. Switching.
- That is why the “Five Things About Me” meme is bigger than the notion of “Personal Brand”. Break here for Q&A and then move on to final four slides as a wrap up.
- Why isn’t this articulated as the top management priority in every major corporation?
- We deal with information overload by subliminating everything upon receipt. Truncated Attention.
- There is great competition for our attention.
- But when we switch attention modes, we move quickly with lazer focus so get ready!
- This is the new technology infrastructure that must be optimized for business.
- - Quantity and quality of journal quality news
- Strategies to manage online identity.