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OUTREACH
Innovative outreach tactics 

to spark interest, engage and inspire 

influencers
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@MichaelChidzey
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OUTREACH
Innovative outreach tactics 

to spark interest, engage and inspire 

influencers
!
email

phone
!
email

phone
!
!
community!
Innovative!
outreach!
tactics!
!
spark!
interest!
!
!
engage!
!
!
inspire!
Planofaction
Planofaction
 Why outreach is
so important?
Planofaction
Planofaction
 Why outreach is
so important?

Innovative
outreach tactics
with case studies
Planofaction
Planofaction
 Why outreach is
so important?

Innovative
outreach tactics
with case studies



Summary
Outreachmatters
!
!
OBSESSED!
Developing a
good marketing
campaign is
difficult
!
!
research!
!
!
planning!
!
!
vision!
!
powerful
stories!
!
!
imagination!
!
!
hard work!
!
!
time!
!
!
money!
Challenge
!
Outreach is the
last hurdle!
!
Earn

attention
!
!
inspire into action!
!- New product feature

- Beautiful content

- Well-filmed video!
- Your best press release yet

- Funny blog post!
- New research

- An exclusive

- Unusual story

- Expert quote


If you can’t earn influencers attention, then it doesn’t matter if you have:
The world is
drowning in
these things
!
Wrong
person
!
!
everything is pointless!
Anybody have
the budget to
play video
content on TV…
…or to pay
David Beckham
to promote your
product?
Innovativetactics
!
Of course.! !
!
It has to work. !
Innovativetactics
7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before



!


!





7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before

- Tell a full story

!


!





7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before

- Tell a full story

- Collaborate!


!





7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before

- Tell a full story

- Collaborate!
- Capture public reactions

!





7 innovative outreach tactics to spark interest, engage and inspire influencers:
"I’d rather be eaten from
the toes up by a great
white shark!"
“Great idea”
“Yes, yes, yes!”
!
!- Meet face-to-face before

- Tell a full story

- Collaborate!
- Capture public reactions

- Get real people to do the outreach!





7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before

- Tell a full story

- Collaborate!
- Capture public reactions

- Get real people to do the outreach!
- Bring it to life




7 innovative outreach tactics to spark interest, engage and inspire influencers:
!
!- Meet face-to-face before

- Tell a full story

- Collaborate!
- Capture public reactions

- Get real people to do the outreach!
- Bring it to life

- Orchestrate the story


7 innovative outreach tactics to spark interest, engage and inspire influencers:
Summary
!
!
OBSESSED!
Tell me a 

good story
Tell me a 

good story
Gimmick




#8 The harder I work,
the luckier I get
T
h
a
@MichaelChidzey
n
k
s

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Innovative Outreach Tactics