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Perfect Pitching for Events

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Perfect Pitching for Events

  1. 1. Perfect Pitching for Events Interactive Workshop Michael Chidzey | Digital Marketing Manager http://www.slideshare.net/MichaelChidzey
  2. 2. Aim: prepare for upcoming pitches
  3. 3. Workshop format prepare pitch practise
  4. 4. You have to be able to sell
  5. 5. You have to be able to sell why?
  6. 6. Events is a competitive industry we’re drowning in options
  7. 7. Plan of action understanding the brief
  8. 8. Plan of action understanding the presenter(s) the brief
  9. 9. Plan of action understanding the presenter(s) structure the brief
  10. 10. Plan of action understanding the presenter(s) structure dynamic the brief delivery
  11. 11. Task 1: understand the brief one phone call to get as much information as you can from your client
  12. 12. Questions to ask event type previous events (successes number of people & failures) date expectations & current ideas budget what would make this event a success? location(s) who will attend the pitch? venue sourcing company vision & values who else are you approaching key messages or theme what do you want the event to achieve? point-of-contacts/decision makers product details, USPs and features
  13. 13. Client requirements Event: organise a fashion show to worldwide distributors
  14. 14. The presenter(s) Describe key attributes of the person that should pitch for the event?
  15. 15. Steve Jobs Inbound marketing - revolutionary - creative - a showman
  16. 16. Barack Obama Inbound marketing - charismatic - empathetic - intelligent
  17. 17. Karen Brady Inbound marketing - focused - tough - ambitious
  18. 18. Task 2: make first impressions count! introduce yourself and tell us three attributes
  19. 19. Task 3: create a concept how would you tackle this brief?
  20. 20. Structure Inbound marketing Think - before putting pen to paper beginning middle end http://www.mindmeister.com/ https://trello.com/
  21. 21. Task 4: structure brainstorm how you would structure you pitch
  22. 22. Planning the beginning make your first impression count! interesting title your credentials (if relevant) purpose (why are you here?) process (how are you going to deliver the pitch) opening technique (hook)
  23. 23. Planning the beginning – poor example
  24. 24. Planning the beginning – better example
  25. 25. Task 5: start on a high come up with a catchy hook
  26. 26. Preparing the middle: the content the reason you are there
  27. 27. Also think about…the purpose and objectives
  28. 28. Also think about…your audience’s experience and knowledge
  29. 29. Also think about…methods of multimedia for delivery
  30. 30. Also think about…time available
  31. 31. Task 6: content prioritise information by three levels: a) essential b) detail that could be left out c) Information for Q&As or extra time http://www.mindmeister.com/ https://trello.com/
  32. 32. Planning the end. Finish with… # an incentive # with a summary # a call to action # suggest alternative # an open # the benefits options question
  33. 33. Task 7: powerful ending write a script for your ending
  34. 34. Dynamic delivery Ensure your audience experience the message
  35. 35. Dynamic delivery: paint the picture
  36. 36. Dynamic delivery: use diagrams & photos
  37. 37. Dynamic delivery: tell stories from experience
  38. 38. Task 8: dynamic delivery paint a picture of the event using words
  39. 39. Dynamic delivery: use your voice - pace - tone/pitch - volume
  40. 40. Dynamic delivery: think about your body language - gestures and expression - eye contact - proximity and position - stance & wardrobe
  41. 41. Most importantly, leave your clients wanting to work with you
  42. 42. What are your 20 fundamental rules of presenting?
  43. 43. Q&A Michael Chidzey | Digital Marketing Manager Twitter: @michaelchidzey Blog: http://eventjuice.co.uk Email: mikec@chillisauce.co.uk http://www.slideshare.net/MichaelChidzey