Rogers Chocolate Presentation

1. Team #4
Joel Guerrero
Zhidong Wu
Adja Diakhate
Michael El-Hayek
Case
Analysis

2. DESIRED OUTCOME
Grow the firm in the next ten years by double or triple this
- The Canadian premium chocolate industry 167 million

3. PRE-SWOT ANALYSIS
Strengths • Historical brand influences
• Loyal customers
• Product variation
• Award winning recognition
Weakness • Small % of online store
• Production
• Brand awareness
• Packaging
Opportunities • 2010 Vancouver Olympics
• Fair trade
• Huge premium chocolate
industry
Threats • Competition

4. OBSTACLES
• Competition
• Production
• Inventory
• Having
• Shipping
• Shelf life

5. HUMAN FACTOR
Steve Parkrhill (New CEO)
Shareholders
Stake holders

6. COMPETITION
Godiva
Bernard Callebaut
Lindt
Purdy’s

7. ALTERNATIVES

8. FINANCIALS
Liqudity
Ratio = Curentt assets $8,395,363 = $3.08
Current liabilites $2,722,811
Levearge = Total liabilites $2,722,811 = 48.00%
Owners Equity $5,672,551
Return On
Sale = Net Income $891,081 = 7.52%
Net Sales
$11,850,480
Return On
Equity = Net Income After Tax $891,081 = 15.71%
Total owners Equity
$5,672,551

9. SOLUTION
Expand the online sales

10. POST-SWOT ANALYSIS
Strengths • Historical brand influences
• Loyal customers
• Product variation
• Award winning recognition
Weakness • Small % of online store
• Production
• Brand awareness
• Packaging
Opportunities • 2010 Vancouver Olympics
• Fair trade
• Huge premium chocolate
industry
Threats • Competition

11. THANK YOU