EDU

With El Toro, more of your ads will hit
their intended target.
El Toro brings the location-specific accuracy of direct
mail to digital advertising. Through our patent-
pending technology we target digital ads to your
customer by matching their IP address with their
physical address, bringing a wide variety of banner
and display ads to the sites the targeted customer
visits on the Internet. Specifically, El Toro offers:
‹‹ Targeting without having to use cookies, census
blocks or geo-location tools. Patent-pending
technology combines more than 30 public data
elements to hyper accurately map an IP address
to a home address with greater than 95 percent
accuracy.
‹‹ Ability to simply run on the Internet page where
your target customer is surfing.
‹‹ Capability to also target ads to your target
consumer as well as the sites they like to
visit. We can run ads on a customer’s choice
of 1,000,000 websites with 30-50 billion
impressions daily.
‹‹ Flexibility to add conversion pixels and
remarketing pixels.
‹‹ Privacy IDs assigned to every customer.
‹‹ Integration with existing active customer address
lists.
‹‹ Automatic blocking of adult and low quality
spam sites.
‹‹ Continuously updating reporting metrics,
including exposure, clicks, conversions.
‹‹ Post-campaign match-back analysis to determine
which addresses were most productive.
‹‹ Mobile phone targeting by location in high value
buildings and addresses.
‹‹ IP Targeted video advertising.
Robust analytics to help understand
consumer behavior.
El Toro takes a different approach to analytics.
Instead of focusing on the standard impressions,
we focus on real world outcomes, which for most
of our clients results in doubling their advertising
effectiveness. We offer a variety of key metrics and
tools, including:
EXPOSURE
Did your intended target log on and see the ad? If so,
how often and for how long were they exposed to the
ad?
CLICKS
What was the open rate of the advertising?
MATCH-BACK ANALYSIS
When a campaign period is finished, we match back
our IP addresses with your website/landing page
activity to determine which IP addresses were targeted
by the advertising, and what effect that had on
your ultimate outcomes. At this time we are able to
calculate the “percentage lift” in the campaign that the
advertising provided.
CLIENT’S CUSTOM PIXELS
We can also follow the customized pixels clients place
on their advertisements, generating reports on the
remarketing and conversion pixels clients wish to place
on their landing pages/websites.
CONVERSIONS
What happened once the customer clicked on the ad?
How many times did they go to your landing page? Did
they download your special report, or make a purchase
on your website? We customize those metrics to our
client’s specific metric points.
White label services for ad agencies
Offer our services to your clients under your brand. For
more info, contact our Account Team at 502-353-0390.
Lean more about true targeted digital advertising at eltoro.com

Learn more about true targeted digital advertising at eltoro.com
IP Targeting
HOW IT WORKS
IP Targeting does not use cookies, and that is a revolutionary in the digital advertising
world. Our patent pending IP algorithm determines the IP address based on the physical
address, which is then used for precise digital ad targeting at the IP/router level. This type
of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered
voter lists, customer databases, modeled data, and direct mail data.
LAUNCH A CAMPAIGN IN 3 EASY STEPS:
1. You provide a list of names, addresses and zip codes, and we run it through our IP
mapping system and provide a match rate (typically around 50% of list size).
2. Locate the house IPs, anonymize them to create a privacy shield.
3. Serve display or video banner ads online, using the modem/router/IP address as the entry
point.
COOKIELESS DIGITAL ADVERTISING.
IP Targeting takes the traditional direct mail strategy and delivers a message in
the form of banner or video ads on websites online.

Learn more about true targeted digital advertising at eltoro.com
Digital New MoversTM
HOW IT WORKS
Digital New MoversTM is offered on a 6
month and 12 month subscription basis.
All that you have to do is select which ZIP
codes you want to target, enter monthly
impressions, upload the creatives and
decide if you want to target Pre-Movers,
Escrow, and/or Post-Movers. The rest is
programmatic.
EL TORO ADVANTAGE
Digital New MoversTM updates twice daily
and connects advertisers to consumers
in hours instead of weeks. Digital New
MoversTM is also programmatic, allowing
you to sit back and target new movers
the second the information becomes
available.
Digital New MoversTM allows you to target people who are moving or have just
moved into their new home with online banner and video ads, in almost real
time on their laptop, smartphone, and tablet devices.
TARGET PEOPLE AS THEY MOVE.
Three Categories of Digital New Movers TM
For Sale
Pre-Mover
“I’ve listed my house.”
Escrow
“I’ve sold my house, however,
I haven’t moved yet.”
Post-Mover
“I just moved in.”

Learn more about true targeted digital advertising at eltoro.com
Captive Audience
HOW IT WORKS
Captive Audience starts by advertisers
selecting locations where target
populations gather, places like: college
campuses, hotels, trade shows,
conventions, airports and military bases.
Then we map the IP addresses of these
locations and serve targeted digital ads
on websites prospects visit while at the
chosen venue. We do this by analyzing
billions of pieces of data (transit,
transactional, and offline data) through
our IP algorithm, which determines the IP
addresses.
EXAMPLES
Advertising concerts or events to students
on a college campus, or targeting
Starbucks WI-Fi cafés and offering
customers “in-store” discounts on a bag
of coffee beans are just a few examples of
Captive Audience.
EL TORO ADVANTAGE
Captive Audience works because we have
heuristic information on the prospects
based on their location. The applications
for Captive Audience are endless, and
advertisers have developed new ways to
use it for a broad rand of audiences and
industries.
Captive Audience is based on the IP mapping technology we use for IP
Targeting, but targets venues, not households.
YOUR DIRECT CHANNEL TO CHOSEN VENUES.
Strategically target
students or other target
populations by going
where they are
Deliver your content to
any device on websites
your prospects visit at
chosen venue(s)

Lean more about true targeted digital advertising at eltoro.com
Match Back Analysis
HOW IT WORKS
To conduct a match-back, clients provide a list
of sales that occurred during the campaign
period, we match it against the target list,
and then we provide a list of sales that were a
direct result of our IP Targeting campaign.
EL TORO ADVANTAGE
Being able to prove actual ROI is huge
differentiator for the El Toro system,
compared to most contemporary online
marketing tools.
ROI MADE EASY.
Measuring efficacy is simplified and doesn’t require tracking codes, cookies,
call tracking, conversion pixels, etc. Our match-back analysis is available for our
house-to-house IP Targeting and provides a real ROI calculation to customers.
List of sales over
the campaign
period is matched
against target list
El Toro provides
match-back analysis
to show ROI of IP
Targeting campaign

Learn more about true targeted digital advertising at eltoro.com
Out of Home
HOW IT WORKS
El Toro’s audience-addressable advertising technology delivers ads based on the consumer’s
actual attributes rather than using content or location as a proxy. Our backend mobile data
systems anonymously maps consumers’ mobile phones back to their households so that we
can attach extensive offline data to their phone ID. Based on this knowledge we can deliver
audience-addressable ads to their mobile phone or out-of-home screens through our ad
inventory partner networks whenever the phone pops up on our radar.
The same mobile data system which allows for us to accurately associate household- and
individual- level attributes to mobile devices also allows us to accurately measure which one
of those devices show up in Points of Interest, such as a retail store.
EL TORO ADVANTAGE
Mobile is at the epicenter of changes in the advertising industry. Until now, companies
offering out-of-home advertising haven’t been able to deliver the audience targeting and
measurement capabilities of other digital channels. El Toro’s Out of Home network leverages
new mobile technologies to measure audience, serve ads and report performance in real
time.
Most of our Out of Home partners support full-motion video presented in full-screen or
dominant screen positions. We cover a range of out-of-home environments including in-
room hotel TV ad inserts; mobile, tablet, notebook screens; and traditional public-space
digital signage screens. Because most of our screens are not consumer-controlled we deliver
nearly 100% viewability with no bots.
AUDIENCE-ADDRESSABLE ADVERTISING.
El Toro Out of Home (OOH) combines accurate ad targeting with direct-
measured attribution in ways never before possible.
Coming Soon!

Learn more about true targeted digital advertising at eltoro.com
Reverse Append IP Targeting
HOW IT WORKS
We take anonymous site visitors’ IP
addresses, run them through our
“reverse append” algorithm, and
determine their physical home or office
address. So in this case, we take the
unknown site visitor IP address, find
their physical address, and now the
advertiser can send them targeted
direct mail pieces, through one of El
Toro’s select direct mail partners.
EL TORO ADVANTAGE
Most other digital products can only
retarget with cookies and online, we
take the digital footprint created by
visitors and allow our partners to turn
it into a physical mail piece, brochure,
white paper, or catalog.
El Toro’s newest innovation in digital ad technology is the “reverse append”
(currently in pre-launch). Reverse append is essentially IP Targeting backwards.
A BREAKTHROUGH IN DIRECT MARKETING.
Anonymous site
visitor’s IP address Offline data
Reverse append
algorithm
Identify physical
address
Advertiser sends
targeted direct mail
Coming Soon!

El Toro In The News
3/2/16 – Business Insider discusses El Toro’s latest patent-pending ad
tech, Digital New Movers.
2/9/16 – Huffington Post asks El Toro How Much Does It Cost to Buy
the Presidency.
12/11/15 – El Toro wins Louisville Business First’s “Business of the Year”
award.
6/17/15 – Talk Radio News Service interviews El Toro CEO Stacy Griggs
about targeting voters.
6/15/15 – Business Insider highlights how El Toro’s technology was used
to help win the presidency of Guyana.
12/22/15 – Entreprenuer.com discusses how El Toro helps brands
market to millennials
12/16/14 – Insider Louisville reviews Captive Audience.
Click here to see a full list of El Toro In The News.
Awards:
2016 Endeavor Global-
Endeavor Entrepreneur.
2015 Louisville Business
First “Emerging
Business of the Year”
Award.
2014 GLI Hot Dozen.
Stacy Griggs
President and CEO
Stacy leads day-to-day operations at El
Toro and is also one of the creators of El
Toro’s patent for IP Targeting. He has led
three different organizations that were
recognized by Inc. Magazine on the Inc.
500 list as the fastest growing privately-
held companies in the United States.
Learn more about true digital advertising at eltoro.com