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Shoppers want experiences, not products on shelves!

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This story is about an in-store virtual reality experience produced by Virsabi for Bang & Olufsen featuring Oh Land.

Read on to find out how the consumer electronics company gained attention and attracted more customers with VR immersion.

The issues facing retail!
Brick and mortar stores are fighting a war. A war for traffic, attention and relevance.

It’s not easy to captivate consumers and entice them into your store in our digital age.

And today’s consumers are experts at finding the best price.

Brands must generate interest in their products with other parameters

The challenge; how do we you bring the B&O brand experience into stores?

www.virsabi.com

#Virsabi
#Beoplay
#OhLandMusic

Publié dans : Commerce de détail
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Shoppers want experiences, not products on shelves!

  1. 1. In-store immersion With B&O and Oh Land A customer story by Virsabi
  2. 2. Bang & Olufsen – Virsabi – Virtual reality in business 2 This story is about an in-store VR experience produced by Virsabi for Bang & Olufsen. Read on to find out how the consumer electronics company gained attention and attracted more customers with VR immersion.
  3. 3. The issues facing retail Shoppertainment The virtues of virtual reality Oh Land + B&O The experience Virtual reality in business Bang & Olufsen – Virsabi – Virtual reality in business 3 Contents 4 10 18 23 29 48 .…………………… ..………………………… ..……………… ……..………..…………… ..…………………………… …..…..…………
  4. 4. Bang & Olufsen – Virsabi – Virtual reality in business 4 The issues facing retail
  5. 5. Brick and mortar stores are fighting a war. A war for traffic, attention and relevance. 5Bang & Olufsen – Virsabi – Virtual reality in business
  6. 6. It’s not easy to captivate consumers and entice them into your store in our digital age. 6Bang & Olufsen – Virsabi – Virtual reality in business
  7. 7. And today’s consumers are experts at finding the best price. 7Bang & Olufsen – Virsabi – Virtual reality in business
  8. 8. Brands must generate interest in their products with other parameters. 8Bang & Olufsen – Virsabi – Virtual reality in business
  9. 9. “Shoppers want experiences, not products on shelves.” 9Bang & Olufsen – Virsabi – Virtual reality in business
  10. 10. 10 Shoppertainment Bang & Olufsen – Virsabi – Virtual reality in business
  11. 11. 11 Shoppertainment is what customers want. They aren’t interested in just perusing shelves for products. Bang & Olufsen – Virsabi – Virtual reality in business
  12. 12. 12 They want a more engaging retail experience that is entertaining and rewarding in itself. Bang & Olufsen – Virsabi – Virtual reality in business
  13. 13. 13 How do you bring the B&O brand experience into stores? Bang & Olufsen – Virsabi – Virtual reality in business
  14. 14. 14 We don’t just make headphones. We don’t just design speakers. We’re not simply in the business of electronics. We’re in the business of goosebumps. Extract form the B&O brand manifesto Bang & Olufsen – Virsabi – Virtual reality in business
  15. 15. 15Bang & Olufsen – Virsabi – Virtual reality in business
  16. 16. 16 So let’s bring the joy of a live concert into the B&O stores! Bang & Olufsen – Virsabi – Virtual reality in business
  17. 17. 17 The virtues of virtual reality Bang & Olufsen – Virsabi – Virtual reality in business
  18. 18. 18 VR is the new, more immersive medium for learning, communicating, engineering and entertaining. But it’s not enough to have this new technology - it’s about using it in a way that adds value and provides the audience with a great experience. Bang & Olufsen – Virsabi – Virtual reality in business
  19. 19. In-store VR immersion is a proven method for activating consumers. B&O PLAY – Virsabi – Virtual reality in business 19 Bang & Olufsen – Virsabi – Virtual reality in business
  20. 20. It brings a multi-sensory event into the product environment, captivating visitors and generating buzz. 20Bang & Olufsen – Virsabi – Virtual reality in business
  21. 21. When you give customers a unique experience, they will remember you. B&O PLAY – Virsabi – Virtual reality in business 21 Bang & Olufsen – Virsabi – Virtual reality in business
  22. 22. 22 Oh Land + B&O Bang & Olufsen – Virsabi – Virtual reality in business
  23. 23. 23 Virsabi produced an in-store, VR experience for B&O featuring Oh Land. Bang & Olufsen – Virsabi – Virtual reality in business
  24. 24. 24 Oh Land is a Danish creative sensation. Virsabi invited her to help create the unique music experience. Bang & Olufsen – Virsabi – Virtual reality in business
  25. 25. 25 B&O is a brand that delivers high- quality music experiences. Bang & Olufsen – Virsabi – Virtual reality in business
  26. 26. “Along with creating a unique experience, Oh Land’s new song Sunlight is a world premiere!” Marianne Bentsen, Channel Marketing Manager at Bang & Olufsen Bang & Olufsen – Virsabi – Virtual reality in business
  27. 27. 27 The goal – Attract more customers and seduce them with an emotional, present and unique audio-visual experience. Bang & Olufsen – Virsabi – Virtual reality in business
  28. 28. 28 The experience Bang & Olufsen – Virsabi – Virtual reality in business
  29. 29. 29 As shoppers step into B&O stores, they become intrigued by a stylish VR pod. Bang & Olufsen – Virsabi – Virtual reality in business
  30. 30. 30 The VR pod brings you into the studio with a 360° music video from 'Oh Land’. Bang & Olufsen – Virsabi – Virtual reality in business
  31. 31. 31 Customers sit in a custom-designed chair with advanced acoustic properties. Bang & Olufsen – Virsabi – Virtual reality in business
  32. 32. 32Bang & Olufsen – Virsabi – Virtual reality in business
  33. 33. 33 The experience was produced by Virsabi, and recorded live in Vibe Factory Recording Studio in Copenhagen. Bang & Olufsen – Virsabi – Virtual reality in business
  34. 34. 34Bang & Olufsen – Virsabi – Virtual reality in business
  35. 35. 35 Video was recorded using an 8K 360° camcorder Bang & Olufsen – Virsabi – Virtual reality in business
  36. 36. 36 And audio was captured with an ambisonic microphone. Bang & Olufsen – Virsabi – Virtual reality in business
  37. 37. 37 Why is ambisonic sound important for a virtual concert? Bang & Olufsen – Virsabi – Virtual reality in business
  38. 38. You only experience sound from left to right with ordinary stereo sound. 38Bang & Olufsen – Virsabi – Virtual reality in business
  39. 39. An ambisonic recording makes 3D sound possible, so you feel like you are there in the moment. 39Bang & Olufsen – Virsabi – Virtual reality in business
  40. 40. 40 And don’t forget that customers use the product in the form of high-quality BEOPLAY H6 headphones. Bang & Olufsen – Virsabi – Virtual reality in business
  41. 41. 41 Light-weight materialsHigh-quality sound Designed to look good BEOPLAY H6 Bang & Olufsen – Virsabi – Virtual reality in business
  42. 42. 42 And finally, the VR headset provides the wow factor. Bang & Olufsen – Virsabi – Virtual reality in business
  43. 43. 43 Google Daydream View Bang & Olufsen – Virsabi – Virtual reality in business
  44. 44. 44 Daydream immerses you in incredible adventures with virtual reality. Bang & Olufsen – Virsabi – Virtual reality in business
  45. 45. 45 All of this tech and know-how comes together to … Bang & Olufsen – Virsabi – Virtual reality in business
  46. 46. … create a unique experience! 46Bang & Olufsen – Virsabi – Virtual reality in business
  47. 47. 47 Virtual reality in business Bang & Olufsen – Virsabi – Virtual reality in business
  48. 48. “Stores have to be more than warehouses with friendly service.” 48 Michael Harboe, Strategic Advisor and CEO of Virsabi Bang & Olufsen – Virsabi – Virtual reality in business
  49. 49. 49 ”We’ve created a unique virtual experience in a physical store. After the show, customers build an emotional preference for B&O.” Michael Harboe, Strategic Advisor and CEO of Virsabi Bang & Olufsen – Virsabi – Virtual reality in business
  50. 50. 50 Virsabi is virtual reality in business We deliver engaging virtual, augmented & mixed reality experiences to inspired businesses. Bang & Olufsen – Virsabi – Virtual reality in business
  51. 51. 51 And here are some of the things we do Strategy & tactics Coding & development Creative productions Ideation workshops In-store experiences 3D design & animation Business case development Hosting & hardware 360° video & photo Immersive storytelling Performance analytics Experience design Bang & Olufsen – Virsabi – Virtual reality in business
  52. 52. 52 We are passionate people who are inspired by technology, innovation and creativity. Mikael Jaeger Jensen, Creative Director Erik Sikström, Sound Designer Berit Verndrup, Strategic Advisor Adrián Glassel, 3D Designer Helena Musiat, Communications Alan Andersen, Software Engineer István Farkas, Experience Developer Nina van Veldhuizen, 3D Artist Michael Harboe, Strategic Advisor & CEO Jens Lauritsen, Chief Product Officer Borger Borgersen, Strategic Advisor Tim Kofoed, Software Developer Mia Bjergegaard, Creative Director Dario Cianciarulo, Geo Specialist Susanne R. Herman, Strategic Advisor Bang & Olufsen – Virsabi – Virtual reality in business
  53. 53. If you’re reading this, then you’ve nearly completed the journey Time to get in touch. www.virsabi.com 53Bang & Olufsen – Virsabi – Virtual reality in business

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