Open the funnel for maximum conversion and lead generation - Power Up Direct & Digital Marketing Workshop in Lisbon
•
1 like•574 views
Power Up Direct & Digital Marketing Workshop in Lisbon presentation about lead generation and building the funnel Organized by http://www.markedu.com
Recommended
Recommended
More Related Content
More from Michael Leander
More from Michael Leander (20)
Recently uploaded
Recently uploaded (20)
Open the funnel for maximum conversion and lead generation - Power Up Direct & Digital Marketing Workshop in Lisbon
- 1. Open the funnel for maximum conversion and lead generation Michael Leander Lisbon, 10-11-11 More information here www.michaelleander.com | www.michaelleander.me
- 2. Worth remembering • OTS (Opportunity to See) is still important
- 3. What is the cost of interaction? Strongest Good Highly Low value Hard to variable measure Email Marketing Search engine optimization Pay per click Social media networks Public relations Direct mail Online advertising
- 5. Failure is a big part of your success ! • Experiment with different concepts • Test, test, test • Be prepared to explore new, surprising ways to become successful • Create a corporate / agency culture for testing
- 7. What do you want to achieve? Have 100.000 ppl. Attract 20.000 watch my video newsletter subscribers Customer fan club Sell for € 1 mill by Friday Get 50000 people to talk about my product 7
- 8. Innovate and disrupt, but do it right !
- 10. Which page generated most registrations? 275 conversions 110 conversions Landing page #1 Landing page #2
- 11. The journey starts off site – make it effective Banner
- 12. The same goes for the copy in your social media messages About EADIM in London here http://www.eadim.com/eadim2011/?ap_id=leander
- 13. Pharma marketing article is here http://ht.ly/1f3IoZ
- 14. In your market, which percentage of prospects are buying now? 3% are buying now 6-7% are open to the idea 30% are not thinking about it 30% don’t think they are interested 30% are sure they are not interested
- 16. Build relationships bearing the funnel in mind • Align the buying process with your sales process • What is the Most Wanted Response you want from visitors? • Be detailed to ensure that all steps in the funnel are optimized
- 17. The conversion funnel for all your activities
- 18. Really new ways: Will this influence? http://archive.perhansson.com/nokia/greatpockets/
- 20. Working with the funnel
- 21. When you feel how depressingly slowly you climb, it's well to remember that
- 22. Things Take Time and often 3-5 times longer than expected
- 23. Learn more about this topic Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: leander@michaelleander.com