1. CLC Mini Case 1
CLC mini-case – Norman H. Schwarzkopf
Michael G. Maurer
Grand Canyon University
Course PSC410
November 28, 2010

2. CLC Mini Case 2
United States General, H. Norman Schwarzkopf embodied the characteristic of a leader and
servant leader throughout his time as a soldier for the US Army. He developed his values,
beliefs, attitudes and behaviors from the time he was a young boy until his retirement. His
personal and character values were derived and influenced by his culture (both foreign and
domestic), the schools and institutions he attended (West Point), and family/childhood
experiences.
According to Kuczmarski (1995), four specific factors create values;
1. Childhood experiences.
2. Conflict events which promote self-discovery.
3. Major life changes and experiential learning.
4. Personal relationships with “important” individuals.
Covey (1989) stated that two basic ethics have pervasively influenced ideas about important
values and personal success;
1. The character ethic.
2. The personality ethic.
The character ethic emphasizes personal integrity, humility, fidelity, courage, and other
traditional values. The personality ethic emphasizes public image, behaviors, skills and other
performance features. The United States Army values include loyalty, duty, respect, selfless
service, honor, integrity, and personal courage. Notice the two similarities in values. I believe
General Schwarzkopf developed these characteristics as a soldier first, then as a leader. He

3. CLC Mini Case 3
became a servant leader throughout his career by instilling these values into the soldiers he
served with and over.
Before and during the Vietnam War, General Schwarzkopf maintained his character ethic
during his two tours of Vietnam by heroic and courageous acts under pressure. He maintained
his personality ethic by the image he presented to his comrades even during times of crisis. By
displaying these traits as a West Point student, soldier, officer, and citizen, he was able to display
these ethics as a leader and then servant leader.
After the Vietnam War, the United States’ image of the US Army was shattered and broken
down. Schwarzkopf’s vision of the US Army after the Vietnam War was to see that the US
Army and the public’s attitude change for the good. General Schwarzkopf transformed his
leadership experience and skills into a servant leadership role model. Some characteristics of
servant leadership include; vision, credibility, trust, selfless service, modeling, appreciation of
others and empowerment. His objective as a Commander or leader of a major division, wherever
he was assigned was to establish five major goals.
1. Combat Readiness
2. Taking Care of Soldiers
3. Taking Care of Soldiers Families
4. Camaraderie and Cohesion
5. Responsibility to Teach Subordinates
His vision, credibility, trust, service, modeling, appreciation of others and empowerment was
established by these five goals and the experience he gained as a unit commander. Combat
readiness was insuring that troops were trained by having the proper equipment and being

4. CLC Mini Case 4
supported by other units. When taking care of soldiers and soldier’s families, he gained
community support by making sure the soldiers and their families had the necessary on-and-off
post housing as well as recreational activities. When building unit cohesion, troop morale was
inclusive in his training routine. His responsibility to teach subordinates relied on his setting
high ethical standards.