Digital Campaign
Performance & Analysis
Michael Merredy

Introduction
This presentation shows the actual performance and results of recent
campaigns I’ve been running across multiple channels and devices
2
1 Mobile App Campaigns
2 Web Campaigns
3 B2B Campaigns
4 E- Commerce
5 Case Studies & Marketing Week
6 Contact Details

3
Mobile
Campaigns

4
Channels
Facebook / Instagram / Google /
Apple Search / Twitter
1
2
3
Results
71% decrease in cost per
account open (CPA)
Results
542% Increase in Bank
Account Opens
Account Opens By Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Mobile APP
Campaigns
(Banking Application)
Cost Per Account Open

5
Mobile APP
Campaigns
(Dating Application)
Channels
Facebook / Instagram / Google1 2
Results
489% Increase in active users

6
Results
58% decrease in cost per install
1
2
Results
366% Increase in installs
Mobile APP
Campaigns
(Educational Kids Games)
Month 1 Month 2
Cost per install (CPI)
Installs
3
Channels
Facebook / Instagram / SnapChat /
Google / Apple Search.

Mobile APP
Campaigns
(Fashion App)
Channels
Facebook / Instagram1 2
Results
Cost per install £1.01
3
Results
1000% + increase in app
users
Actual Facebook
ads platform

In APP
Purchases
(B2C)
First-Time
Purchase
Repeat
Purchase
Total
First time
Purchase %
Change
Repeat
Purchase %
Change
Total %
Change
Cost per
Purchase
(CPA)
Spend (All
Channels)
December 45 29 74 N/A N/A N/A £8.71 £644.54
January 96 56 152 +113% +93% +105% £5.64 £857.28
February 131 89 220 +36% +59% +45% £4.10 £902.63
Channels
Google Search / SMS /
Email
1 2
3
Results
197% increase in,
in-app purchases
Results
Cost per purchase
Reduced to: £4.10

Web
Campaigns

10
Results
439% ROI Increase2
Web
Campaigns
(B2C)
Week 1 Week 2 Week 3
1
Channels
Facebook / Instagram / Google

11
Goal
Increase conversions / CPA
target: £15 or below
1
Web
Campaigns
(B2C)
2
Results
Day 1 of my campaign produces 237% more
conversions than their best ever previous day / CPA
target achieved £9.98
Day 1 of my campaigns
Actual Google
ads platform

12
B2B
Campaigns

13
Channels
Google / LinkedIn / Facebook1
B2B
Campaigns
0
275
550
825
1100
0
6.5
13
19.5
26
Month 1 Month 2
2
Results
129% Profit Increase
Leads
Profit
3
Results
224% Lead Increase

B2B
Leads
Campaigns Live
Channels
Linkedin / Facebook / Google /
Bing
1
2
3
Results
75% increase in leads per
month
Actual LinkedIn
ads platform
Results
52% Decrease in
cost per Lead

E Commerce
Campaigns

16
E-Commerce
Sales
Channels
Google Search / Dynamic Re-marketing / Search
Re-marketing / Facebook / Instagram
1
2
3
Goal
Increase sales with 80% ROI per sale
Results
90 to 400 Sales a day (344% increase in daily
sales), 82% ROI per sale
Actual Shopify
platform

Moshi
Monsters
Channels
Google / Facebook / Google / TV / Bing1
Results
90 Million users worldwide2

18
Case Studies
Marketing Week
3rd Party Case Study: http://bit.ly/Marin-
Case-Study
Marketing Week Appearance: http://
bit.ly/Marketing-Week
Please see links to my Marketing Week
appearance and a case study completed
on my campaigns by an outside party due
to their impressive performance.

Contact Details
19
Email
mmerredy@gmail.com
Phone
07772365287
LinkedIN
linkedin.com/in/michaelmerredy
Michael Merredy
Digital Marketing Consultant