Publishing & Media Expo 2014 preview

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Welcome to Publishing
& Media Expo 2014

THE UK’S ONLY MULTIPLATFORM PUBLISHING
EVENT COVERING
DIGITAL, PRINT
Organised by
& MOBILE

Running alongside

Suppliers to the print & publishing industry want to
additionally target content producers - marketers
on the hunt for new publishing solutions and
the expertise to capitalise on them. Similarly, the
publishing professionals who traditionally visit P&ME
are ever hungry to expand their horizons and keep
abreast of developments in the wider multi-channel
marketing, media and advertising environment.

programme is regularly cited by visitors as being
more informative and inspirational than most paidfor conferences. P&ME’s educational programme
consists of over 40 seminars covering the full
spectrum of publishing: Audience & Data, Production
& Design and Digital & Multi-Publishing. P&ME now
sits directly by the Keynote Theatre, and will play host
to 10 high-level, inspirational and forward thinking
sessions. Previously the show has secured numerous
global brands and industry gurus to present, including:
Google, Oracle and Facebook. This year, John
Barnes, MD of Incisive Media and Chairman of AOP
will be joining us on Tuesday 25th February.

PEX5756 Publishing Expo Full page ad 2014 v10.indd 1

With the obvious synergies between these four colocated events and their audiences, we’re very excited
about the added benefits which will emerge from this
increased alignment.

The publishing and media industry is continually
evolving, the boundaries of what it means to be a
‘publisher’ ever changing, and the importance of
understanding every development, technology and
advance made is becoming increasingly more vital.
Reflecting this necessity and in light of feedback,
research and conversations we have held with many
of our key partners, stakeholders and exhibitors, the
2014 edition of Publishing & Media Expo (P&ME)
will now run as part of Technology for Marketing &
Advertising (TFM&A), International Direct Marketing
Expo (IDMX) and Online Advertising & Affiliate Expo
(OA&A) on 25–26 February 2014 at Earls Court
2. Co-location between the events has worked well
in the past, and following our in-depth research and
findings, we’re confident that now is the time for a
complete union.

Premier
Media Partner

Email Partner

Publishing & Media Expo attracts over 5,500
decision-makers from the publishing, design,
production, editorial, sales and marketing arenas,
and the Networking Bar enables you to catch up
with colleagues, make new connections with leading
industry professionals or simply to re-group and plan
your day at the event. Also, due to P&ME’s integration
with the three co-located shows, there will be
numerous other networking hot spots located across
the show floor.
As always, P&ME will be bringing you market leading
solutions, products and services providers across
Print, Digital and Mobile, along with new and exciting
innovative solutions on offer - once again leaving us
as the only multi-platform publishing event in the UK.
P&ME will showcase over 100 leading exhibitors
and together with the four combined events there will
be over 300 leading suppliers to help you execute
your publishing, marketing, media and advertising
campaigns more effectively.
We are also extremely proud to announce a rich array
of unrivalled educational content. Free to attend, the

Gold Sponsor

Paper Partner

Publishing & Media Expo’s educational content
continues to be one of the leading attractions - so
beat the queues, avoid disappointment and ensure
you make the most of your day by pre-booking your
seat. Save My Seat is an online booking system
which once you have registered for the show, allows
you to pre-book a seat at any of the Seminar and
Keynote sessions, and avoid the queues.
Save my seat will be launched on the Publishing &
Media Expo website at the end of January and is
available for all those registered for the show. Don’t
miss out, register now at publishing-expo.co.uk.
Lastly, remember that with our unification with
TFM&A, IDMX and OA&A, your badge allows you
to access all four shows - providing you access to
all of the educational content on offer and all of the
networking opportunities throughout the four shows.
Register online now for your badge and we look
forward to seeing you February!
Kara Hiscox
Event Manager
Publishing & Media Expo

Print Partner

Distribution
Partner

publishing compelling content profitably

Register now for FREE at www.publishing-expo.co.uk

1

What’s On
Publishing & Media Expo will once again have a variety of features planned for the 2014 show to
enrich the visitor experience and encapsulate the many channels involved in publishing and media.

Solutions Providers
We will be bringing you the industry’s leading solutions, products and services providers across Print, Digital and Mobile,
which again leaves P&ME as the only multi-platform publishing event in the UK. By attending P&ME you will have the
opportunity to network with over 100 leading exhibitors from the world of publishing. Furthermore, the four combined
events will bring together over 300 leading suppliers of Digital, Direct, CRM, Data, Online, Publishing and Media
solutions with the UK’s largest gathering of senior marketers, publishers and advertisers to help you execute campaigns
more effectively.

Educational Programme
The Publishing & Media Expo educational programme is held in high regard by the industry with sessions always in high
demand. For 2014, we will be offering you the chance to reserve a place in the sessions of your choice on our website
and avoid the queues. Save my Seat will be launched on the Publishing & Media Expo website at the end of January.

Networking Opportunities
With Publishing & Media Expo attracting over 5,500 decision-makers from the publishing, design, production, editorial,
sales and marketing arenas, the Networking Bar is the perfect place for you to meet with the rest of the industry. Also,
due to P&ME’s integration with the three co-located shows, there will be numerous other networking hot spots located
across the show floor including:
TFM&A Networking Bar
OA&A Networking Bar
GMA Lounge
By Invitation Only Lounge (Open to VIP attendees only)

The Digital Innovation Challenge

in association with

Can the collective talent of the community solve the challenges on the publishing agenda?
In collaboration with Digital Innovation Solutions, and with support from our friends at Digital
Shoreditch, IC tomorrow and other innovation networks, the community will be tasked with
solving the problems faced by publishers and a shortlist of the best six will be selected for a final
showdown at Publishing & Media Expo, with the winner being crowned onsite.

Running alongside
Technology for Marketing & Advertising – With over 200 solution providers and an extensive educational
programme, TFM&A covers the full marketing mix and supports your needs across four key areas; professional development
opportunities, a leading education programme, technology & innovation, first-hand insight into the latest trends.
Online Advertising & Affiliate Expo – Over 50 specialist suppliers, a dedicated seminar theatre and networking bar,
and expert insight across a range of core areas including Online Advertising, Affiliate Marketing, Ad-Serving Technology,
Behavioural Targeting, Streaming Media, Video and Lead Generation.
International Direct Marketing Expo - IDMX provides you with access to 40+ leading suppliers, a dedicated
seminar theatre and GMA Lounge, and expert insight across a range of core areas including; Digital Printing,
DM Agencies, List Management, Mailing House / Fulfilment Services, Postal Services, Promotions & Incentives,
Telemarketing and International Direct Marketing Services
2


Seminar Programme
loads of people losing their jobs. I’m talking
about people doing new jobs, or jobs with new
titles, or jobs with titles that seem to change on
an annual basis. Or even quicker. That’s why
P&ME uses the coinage ‘multi-platform’, to
mean paper, web and mobile – because that’s
the way it’s going.

Redefining publishing
Welcome to Publishing & Media Expo 2014,
and specifically to the seminar programme that
has been called ‘the best programme in the
industry, paid or unpaid’.
Well, we do try. There are many and varied
content programmes out there, in this country
and farther afield, which aim to get to grips with
pretty much the same issues as we do – which,
by and large, tend to come under the heading:
‘What are we doing about digital?’. But where
the Publishing & Media Expo seminars set
themselves apart is that they make a content
programme that is devised in, by, for and from
the publishing industry itself. Most of the others
are niches or subsets, usually digital-specific.
P&ME is about publishing. And let’s not forget
that to the vast majority of publishers and
audiences, that still means print and paper.
Yes, the money has been seen to trickle away
from print, but digital is still catching up when it
comes to revenues.
Publishing is going through change of such
an order of magnitude that one could argue
that the industry as we know or have known
it will soon cease to exist. Controversial and
provocative, maybe; but I’m not talking about

Here’s a little nugget from recent research
done for the CMA, or Content Marketing
Association, not long since known as the
Association of Publishing Agencies, and before
that the Contract Publishing Association (note
the disappearance of the word ‘publishing’);
‘The total turnover of the UK publishing industry
is £4.5bn, which includes a book market of
£3bn and a journals industry worth £1.5bn.’
OK, so books are big. And content marketing,
that used to be a subset of publishing when it
was called contract publishing, in other words
publishers creating content for brands? What’s
that worth? Erm… £4bn. Content marketing is
nearly three times bigger now, in revenue terms,
than what we know as periodical publishing
itself!
The answer, of course, is that it’s a brand
thing. Since the means of distribution was
democratised and de-monetised (that’s the
world wide web, ladies and gentlemen, in case
you missed it), brands can, and do, make their
own platform and engage directly with their
own consumers without having to go through
publishers, thank you very much. And what’s
more, they aren’t still stuck with business
models that are making ever diminishing sense
in an ever increasingly interactive, engaged
and digital world. Publishing isn’t a brand’s core
activity; making or selling stuff (usually both) or
services is.
So where does that leave the publisher? Tricky
times indeed, there’s no question about that;
but it’s when times are at their trickiest that the

real ideas begin to shine through. This year’s
programme, I’m happy to say, is a testament
to the initiative, innovation and imagination
of the smartest publishers. Companies who
understand that traditional roles all have to be
thrown up in the air and redefined; that the
‘always on’ mentality of audiences (I check for
the latest test match scores at 3am because
I can, right?) means the traditional monthly or
weekly ‘periodical’ cycle becomes meaningless
and we must also be ‘always on’ with new
content; that editors must now be able to attract
readers to their content as well as generate
the content in the first place; that the always
fine line between editorial, advertising and
advertorial is becoming increasingly blurred; and
even that the whole idea of curatorial quality is
under question when you can have genuinely
good content created in the service of a brand.
It’s also worth remembering that P&ME is now
fully co-located with TFM&A, which means
Technology for Marketing and Advertising.
Our big sister show has a huge education
programme, and although we create both
programmes very carefully to avoid overlap,
there are many nuggets of wisdom from next
door that will illuminate and enhance your visit.
Be sure to check it out.
Last year I titled my annual rant to welcome
the P&ME seminar programme ‘Reasons to be
cheerful’. This year, that title would work just as
well, and similarly, you have to look quite hard
to find those reasons. True, there is blood on
the carpet, but for the publishers with ideas,
courage and an in-depth understanding of
how people behave in the digital, the mobile
and the traditional print’n’paper contexts, the
opportunities are legion. You may just not find
yourselves calling yourselves ‘publishers’ any
more.
Aidan Walker
Director of Seminars

See programme schedule on pages 6-8

3

Floor Plan & Exhibitor List
3D Issue...........................................................................PM4
Abacus e-media.................................................PM140
Acorn Web Offset.................................................PM52
Air Business Group.........................................PM124
Appticles........................................................................PM34
Apptitude Media.....................................................PM22
Asendia.......................................................................PM110
AT Graphics............................................................PM148
Bottle Top Media....................................................PM24
Bluetel Solutions....................................................PM10
Buxton Press.........................................................PM126
Capsule Publishing Services......................PM50
censhare....................................................................PM158
Cipio..................................................................................PM42
Circdata.............................................................................PM1
Circular Software..............................................PM102
Clock...........................................................................Sponsor
COMAG.........................................................................PM16
Contentment..........................................................PM156
Creditsafe.....................................................................PM31
Denmaur Independent Papers..................PM53
eMagCreator.............................................................PM82
ESco..............................................................................PM146
Expert System......................................................PM108
FutureFolio..................................................................PM14
Gordon & Gotch Publishing.........................PM32

Headley Brothers..................................................PM64
Indigo Memoirs....................................................PM142
InPublishing............................................................PM118
IPA Systems...............................................................PM78
Kaldor.............................................................................. PM46
MagPeople..............................................................PM154
Mail Options...........................................................PM132
MediaSpan................................................................. PM36
Media Systems....................................................PM144
Newspaper Direct Inc...................................... PM38
Nimble Commerce...........................................PM107
NxtBook Media...................................................PM136
PageSuite........................................................................PM8
Pensord Press..........................................................PM54
Picsean Media........................................................ PM40
PP Systems................................................................PM37
PressReader............................................................. PM38
Publishing Software Company.................PM12
Tenthmatrix Information Systems.......... PM48
The Finishing Line................................................PM72
UK Postings.............................................................. PM96
Virtusa UK.................................................................. PM68
WPG..............................................................................PM120
Woopie Ltd..................................................................PM34
Xenario UK.................................................................PM18
YUDU Media.............................................................PM26

Plus hundreds more exhibitors at

The exhibitor list is as of 17th January 2014. For the most up-to-date list, please visit www.publishing-expo.co.uk
4


P&ME 2014 FloorPlan

Audience &
Data Theatre

By Invitation
ONLY Lounge

Production &
Design Theatre

Keynote Theatre

PM158

PM154 PM
156

PM160

PM170

PM150 PM
148

PM144

PM
142

PM
146
PM
140

PM136

PM132

PM134

PM PM PM
166 164 162

PM PM PM PM
105 104 103 102

PM
100

PM
107

PM
110

PM120 PM118

PM128

PM126

PM114

PM96

PM124

PM90

PM84

PM72

NETWORKING BAR
Networking Bar

PM71 PM
68

PM64

PM78

PM82

NetworkiNg bar
PM PM38
37

PM30

PM PM PM
32 34 36

PM26

PM24

PM50 PM52

PM42

PM46

PM40

PM16 PM18

PM53

PM54

PM
48

PM12
PM10 PM8

PM20

PM14

PM4
Digital & Multi
Publishing Theatre

PM1

EntrancE
The exhibitor list is as of 17th January 2014. For the most up-to-date list, please visit www.publishing-expo.co.uk

014_Floorplanv2.indd 1


5

14/01/2014

Seminar Programme
Digital & Multi-Publishing Theatre
TUESDAY 25 FEBRUARY 2014

Sponsored by

10:0010:30

Marketing 2015: Prime your audience with pre-marketing via Custom Audiences
Marketing today involves creating and nurturing your list, sending them the right communications, and hoping a
coincidence of timing will lead to a sale. Marketing tomorrow is so much better. Learn how you’ll be able to prime your
audience with pre-marketing before they even look at their inbox, for better email marketing success.

Parry Malm, Accounts Director, Adestra

11:0011:30

SHOW ME THE (MOBILE) MONEY
An exploration of the issues and pitfalls facing the real monetisation of mobile media. Everyone will soon be using one why hasn’t the ad industry worked out a way to take the cash? Or has it?

Jon Kitchen, Commercial Director – Digital,
Dennis Publishing (Chair); Guy Phillipson,
CEO, IAB; Senior representative, OMD UK

12:0012:30

HOW TO TACKLE PROGRAMMATIC ADVERTISING AND DISCOVER NEW DEMAND SOURCES
Programmatic is not a new technology; but is recent to digital publishing, many still not benefitting through trading
inventory on RTB & private marketplaces. This session will provide insight, technology updates and experience to best
advise publishers on how to gain the most value from their inventory when trading in new technologies.

Sophie Hill, Platform Sales EMEA, XAXIS

13:0013:30

How to make your app visible
In a world where billions of apps are being downloaded, being outside the top 20 means it is almost impossible to get
discovered and it is all too easy to join the many great apps which never get traction. Tom Royal of Apptitude Media will
share some of the best practice and tools he employed to ensure their own and clients’ apps remain visible in the app
stores, and give them the competitive advantage.

Tom Royal, Apptitude Media

14:0014:30

NODE.JS FOR PUBLISHERS
How using node.js can help publishers deliver more projects, more quickly and with greater features. Node.js is a
language for the web and perfect for digital publishing platforms. This talk will recount firsthand experience of publishing
projects that have benefited from Node.js as well as a look at other companies who are gaining a competitive advantage
from leveraging this technology.
(Case study: Never Underdressed (ShortList Media) and Times+ (The Times and The Sunday Times))

Paul Serby, CTO, Clock

15:0015:30

HOW IS THE SEARCH FOR NEW BUSINESS MODELS CHANGING PUBLISHING ROLES?
Right across the board, from editorial to advertising to production to marketing, the constantly shifting digital space is
demanding new approaches to old jobs, and in some cases eliminating those old jobs entirely. This session makes sense
of a baffling world.

Peter Houston, Flippingpages.com (Chair);
Raoul Monks, Director, Flume Training; Philip
Smith, Head of Content Solutions & Studio,
Brand Republic Group, Haymarket Business
Media

16:0016:30

LESSONS LEARNT FROM IMPLEMENTING LIVE CHAT AT NEWS UK
Tom Walmsley will share News UK’s experience of implementing Live Chat to improve the customer journey and to drive
subscriptions across The Sun and The Times brands. News UK identified the need to provide personalised, one-to-one
customer engagement, online and on mobile devices, for immediately resolving paywall and subscription issues.
(Case study: News UK – The Sun and The Times brand)

Tom Walmsley, Account Director, LivePerson

Wednesday 26 February 2014

10:0010:30

THE APTLY - AND VERY SPECIFICALLY - APPROPRIATE APP
An app magazine devoted exclusively to iPhone photography - available exclusively for the iPhone.

Marc Hartog, Founder & CEO, Apptitude
Media

11:0012:30

DIGITAL INNOVATION CHALLENGE
If you are a publisher and want to meet innovative digital companies, then make sure you don’t miss the Publishing &
Media Expo Digital Innovation Challenge! This is your chance to meet five up and coming digital companies who can
change the way you look at innovation in Publishing. These companies will be pitching new ideas for solving the core
challenges of:
Monetising content. Exciting and innovative ways for generating revenue from content.
Generating stronger communities. Improving loyalty, monetising the community and adding extra value through insight
from community and web data.
Attend the session and you can help us select the winner along with our panel of leading publishers!

Digital Innovation Solutions with support from
our friends at Digital Shoreditch, IC tomorrow,
and other innovation networks

14:00 14:40

PUBLISHING FUTURES REPORT: SNAPSHOT OF THE INDUSTRY
The publishing industry goes for its annual checkup. What is working and where? What is not, and why?

Jim Bilton, Wessenden Marketing (Chair);
James Tye, CEO, Dennis Publishing; Tim
Brooks, CEO, BMJ Group

15:0015:30

UTILISING YOUR CMS TO PUBLISH CROSS-PLATFORM AND STREAMLINE YOUR PUBLISHING
WORKFLOW
PageSuite will provide attendees with an insight into how they can utilise their current website content to populate their
app. This will be supported by best practice examples.

Chris Took, Sales Director, PageSuite

16:0016:30

Session details to be confirmed. See website for more details.

Timetable accurate as of 14th January and are subject to changes. Please see www.publishing-expo.co.uk for up-to-date programme.
6


Seminar Programme
Audience & Data Theatre
Tuesday 25 February 2014

Sponsored by

10:0010:30

GOING NATIVE
Exploring ‘native’ advertising and other innovations, and how publishers can benefit.

Richard Myles, Flume Training; Dan Golbert,
Lead Digital Strategist, Redwood

11:0011:30

STRATEGIES FOR ESTABLISHING A DIRECT E-COMMERCE EXPERIENCE FOR YOUR
CUSTOMERS
The next wave of digital disruption in publishing is aimed at removing boundaries and enabling people to interact
with digital content across their devices. Beyond that, consumers are interested in getting exclusive content
directly from authors. Explore how e-commerce strategies are used to engage consumers and open new revenue
streams.
(Case study: HarperCollins and Forbes.com)

David Woolenberg, Senior Vice President,
Global Sales for Digital Commerce, Digital
River

12:0012:30

USING CUSTOMER INSIGHT TO STEER YOUR ONLINE PUBLISHING STRATEGY
As audiences receive information from an ever-increasing variety of sources, where should you be focusing your
resources? This session covers easy-to-action tips and tools to help you keep pace with changing content needs.

Luke Bilton, Head of Content, UBM Live
London

14:0014:30

MAXIMISING SUBSCRIPTION VOLUMES, REVENUES AND PROFITS
An essential overview of subscriptions, covering acquisition and renewal marketing techniques, analysing and
interpreting fulfilment data, choosing creative themes, setting subscription prices, creating product bundles,
avoiding common mistakes and, most important of all, using lifetime value techniques to generate the highest
returns from investments in subscription promotions.

Alan Weaver, Director, Alan Weaver
Associates

15:0015:30

YOU MIGRATED YOUR READERS TO DIGITAL – NOW WHAT ABOUT YOUR ADVERTISERS?
How Lloyd’s List moved its advertising community over to digital – and retained its revenues.
(Case study: Lloyd’s List)

Carolyn Morgan, Programme Director, SIIA
Europe (Chair); Fergus Gregory, Managing
Director – Advertising, Lloyd’s List

16:0016:30

DIGITAL SUBSCRIPTIONS AND RENEWALS – WHAT WORKS, WHAT DOESN’T AND HOW TO
HANG ON TO SUBSCRIBERS
From technical infrastructure to user experience, design and content, we will examine what works, and what
doesn’t, when it comes to digital subscriptions and renewals. By consulting our own checklist for building
consumer loyalty platforms, we hope to shed light on key areas of focus and how best to ensure that you are
catering for users’ needs.
(Case study: MyTimes+)

Matt Dibben, MD, Clock


10:0010:30

THE NEW KID ON THE BLOCK: REAL TIME BIDDING (RTB) – TURNING DISPLAY INTO A DIRECT
RESPONSE TRAFFIC DRIVER
Liz’s presentation will focus on how real-time bidding (RTB) as a new digital marketing channel allows for display
campaigns to drive direct response conversions, rather than being just a brand awareness or traffic-driving
mechanism. She will cover what you need to know when choosing a demand-side platform, understanding which
metrics are key for optimisation, and how to ensure RTB display campaigns contribute to digital performance
overall.
(Case study: Wall Street Journal)

Liz Rutgersson, Head of RTB Display,
Periscopix

11:0011:30

THE ULTIMATE NEWSSTAND
Apple’s Newsstand no longer has it all its own way, but are the alternatives any better? Three major influencers
make their ‘wish list’ for the perfect digital newsstand.

Jonny Kaldor, MD, Kaldor Inc (Chair);
Mike Goldsmith, Editor-in-Chief – Digital
Editions, Future Publishing; Alex Watson,
Head of Product, Telegraph Media Group

12:0012:30

DRIVE REVENUE: AUDIENCE SEGMENTATION AND DATA-DRIVEN PRODUCT DEVELOPMENT IN
THE CLOUD
This session focuses on cloud-based audience development systems which provide data-driven audience
segmentation and marketing automation tools, amongst other things. Key takeaways from this session: New
insight into audience development technology and how publishers can use big data to drive revenue; Practical
tips in data gathering from a case study; Insight into benefits of cloud-based technology and services; and insight
into peer group activities. Our typical target market has been publishers and media owners (with clients including
Condé Nast, Faversham House) but we are also seeing a lot of opportunity across adjacent markets with similar
characteristics.

Ian Eckert, Managing Director, Abacus
e-Media

14:0014:30

Session details to be confirmed. See website for more details.

Experts from UK Postings

15:0015:30

THE NEW JOURNALIST
Marketers and commercial directors have been tussling with ‘Big Data’ for a while now. What are the implications
and ramifications for journalists?

Paul Bradshaw, Professor of Online
Journalism, Birmingham City University

16:0016:30

HOW LONDON REVIEW OF BOOKS ACHIEVED 15 YEARS OF CONTINUAL SUBSCRIPTIONS
GROWTH
The presentation will cover subscription acquisition and renewal techniques, digital development, expanding the
product range and the geographic coverage, changing the IT infrastructure and, perhaps most important of all,
maintaining control of revenue growth.

Alan Weaver, Director, Alan Weaver
Associates


7

Seminar Programme
Production & Design Theatre
Tuesday 25 February 2014

Sponsored by

10:0010:30

VIEWABLE DISPLAY ADVERTISING: ARE YOUR ADS BEING SEEN? THE $11 BILLION
PROBLEM AND HOW YOU CAN INCREASE ROI BY ELIMINATING WASTAGE
OnScroll explores how viewable impressions and evolving technologies will change the way that banner
advertising is traded online. OnScroll is a game changer and leading the changes in digital display
advertising with the world’s first viewable ad exchange.

Andy Evans, Co-Founder, OnScroll

11:0011:30

CASE STUDY: AN APP IN TIME
Evo’s new ‘rolling’ content model is a first for apps. How does the market - reader and advertiser - like it?

Martin Belson, MD, Dennis Enterprise

12:0012:30

HOW I LEARNED TO STOP WORRYING AND LOVE THE USER
What User Experience is and why you need it. Its growing importance in a multi-platform, data rich and
instant access world. How to position UX with your existing processes. No tech jargon or marketing-eze,
just straight talking about how UX can help you and your readers.
(Case study: Never Underdressed (ShortList Media) and Times+ (The Times and The Sunday Times))

Sam Chatwin, Creative Director, Clock

14:0014:30

THE FUTURE OF WEB OFFSET IN THE UK FOR MAGAZINES, CATALOGUES AND
DIRECTORIES
Having worked for over 20 years in the UK web offset industry with large and smaller providers, Marcus
has seen that the consolidation, change in technology and future options for printers need to have a
specific orientation over their press and bind capabilities to be able to work cost effectively and make a
realistic ROI. Marcus will present some history, some current analysis and ideas for the future.

Marcus Dobbs, Magazine Sales Director,
The Artisan Press

15:0015:30

EDITORIAL QUALITY: DO WE NEED IT? WHO IS RESPONSIBLE FOR IT? IF CONTENT IS A
PRODUCT, WHO OWNS IT?
In a world where content is increasingly generated by brands, what does ‘editorial quality’ or even
‘independence’ now mean?

Rebekah Billingsley, Big Cat Consulting
(Chair); Julia Hutchinson, Head of
Content Marketing, FMG Group; Philip
Smith, Head of Content Solutions
& Studio, Brand Republic Group,
Haymarket Business Media

16:0016:30

Success in digital publishing: How to build apps that enhance your brand
and grow your revenue
With imagination and intelligent investment, mobile publishing has a bright future as both traditional
periodicals and new content brands reinvent publishing. Mag+ Executive Vice President Staffan Ekholm
will discuss key trends and UK success stories, how you can create new revenue streams, and what
metrics you must monitor to improve your ROI.

Staffan Ekholm, Executive Vice
President, Mag+


10:0010:30

THE NEW EDITOR
Neverunderdressed.com has more editors than you can shake a stick at. What are the defining
characteristics of the new editorial function?

Phil Hilton, Editorial Director, ShortList
Media

11:0011:30

LAYOUT IS AS IMPORTANT AS CONTENT: PROFESSIONAL DESIGN VALUES MUST NOT
BE LOST IN THE QUEST FOR BOOK DIGITISATION

Ken Jones, Director, Circular Software;
George Walkley, Head of Digital,
Hachette UK

The average EPUB has as much style as a Word document from ten years ago. In a drive to extract content from our
professionally illustrated books, we are in danger of losing the value of our products and the very reason why our customers
would want to read them. By bridging the gap from print design to fixed layout EPUB3, there is a solution to help publishers
of all sizes easily convert beautiful illustrated books for the Amazon Kindle Store, Apple iBooks Store, Kobo and more.

12:0012:30

Session details to be confirmed. See website for more information.

14:0014:30

PAGE FLIPPERS VS SUPER DUPER CLEVER APPS: IS IT ALL OVER FOR THE PDF?
Magazines first translated themselves into apps by translating PDFs. That model has long since lost
credibility. Or has it?...

Jonny Kaldor, MD, Kaldor Inc (Chair);
Brett Lewis, Creative Director, IPC Inspire;
Graham Duffill, Digital Publishing Company

15:0015:30

Practical AND creative: Building a better workflow for digital publishing
The presentation will look at the benefits and challenges of using responsive design for cross-platform
publishing. We will dig into some of the problems and costs that are often overlooked, and explore
alternative approaches that work as well on smartphones as on tablets.

Michael Kowalski, CEO/Founder,
Contentment

16:0016:30

Optimizing the value of digital content through semantic technology presentation

Marco Varone, Founder and Chief
Technology Officer, Expert System

Today’s content creators face a digital world of rapidly evolving technology and fierce competition for
consumers with short attention spans. Learn how publishers are using semantic technology to provide a
rich online experience.

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Publishing & Media Expo 2014 preview

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Publishing & Media Expo 2014 preview