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+Drive More Traffic + Lower Marketing Expense +
Who is   One Command … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead  Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
Voice of Authority Calls ,[object Object],[object Object],[object Object],[object Object]
Email Append Process >Dealer Records Matched Against  165 Million Email Records >Permission Based E-mail  Addresses  >15 to 25% “Usable” Match Rates  80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate  >Increased Email Marketing Just Choose Your  Template and GO!
Text  Notifications! ABC. Ford–  Just a reminder that you have a scheduled service appointment tomorrow.
… . As one of our most valued customers we have set-up a  Free Personalized Webpage  for you.  To access…. Visit  www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
Process Applied to the Data
Data Segmentation
Report on 30 Day Response From the Date of the Call Only!
Case Study   – Multi Channel Communications The average response rate increased 51%  by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for  ONE Provider
Live Chat
Lindsay Leugers   is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford:  Thank you for choosing our dealership.  How can I be of assistance? Instant Automated Response
CallCapture/Call Return
Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
Cut Advertising  Costs by tracking activity from each of your Advertising Sources!
Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
Know which Salespeople are handling your calls
Call Return + Automatic – 2 Hours after the inbound call +  Check to make sure calls were handled properly using a Voice of Authority!
Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
The World is Going Mobile – SMS (Text) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.  2008 Gartner Group, Dec. 2007  2.  Pew Internet & American Life, Dec. 2007 3.  InsightE xpress, Sep. 2007 4.  ITU,  2007, 2008
How It Works ,[object Object],[object Object],SMS Text To: 48696 Message: ONEAUTO
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Placement - Print and Classifieds
View Advertised Vehicles By Stock Number
View Entire Inventory – Integrated with your DMS!
Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO:  http://gumiyo.com/k/5xlY64 W:  8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
Personal Web Pages  From your Dealership for your Customers www.idriveonline.com
Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
Consumer can Add Services
 
 
Appointment Details
Automated Text  Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
Relationship Management Lifecycle One  Provider… One  Invoice… One  Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
No Risk Offer ,[object Object],[object Object]
Questions?
Platinum   Pricing Set up Monthly $995 $3395 + Mail

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New East Region Platinum Pp 1 09 09

  • 1. +Drive More Traffic + Lower Marketing Expense +
  • 2.
  • 3. Marketing is Changing Television TIVO / DVR Print Circulation declining Radio Sirius Radio / XM Bulk Mail Response declining Broadcast Marketing Voice Over 20 Million Mo. Text 13 Billion Mo. Targeted Mail Good Response rates Email 1.5 Billion per day 1-to-1 Marketing
  • 4. Relationship Management Lifecycle Every Communication can be customized to use Voice Of Authority Calls, Email, Direct Mail, or Text Showroom Prospect Internet Lead Call Capture / Call Return New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Community Support Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Body Shop Follow up + + Multi Channel Past Due Reminders
  • 5.
  • 6. Email Append Process >Dealer Records Matched Against 165 Million Email Records >Permission Based E-mail Addresses >15 to 25% “Usable” Match Rates 80% Deliverability Rate Drive Down Marketing Expense Benefits >Unlimited Email Campaigns >20% - 25% Response Rate >Increased Email Marketing Just Choose Your Template and GO!
  • 7. Text Notifications! ABC. Ford– Just a reminder that you have a scheduled service appointment tomorrow.
  • 8. … . As one of our most valued customers we have set-up a Free Personalized Webpage for you. To access…. Visit www.idriveonline.com … Letter Customization Conquest Mailers Coupons Specific to Customer Segment and Major vs. Minor Services
  • 11. Report on 30 Day Response From the Date of the Call Only!
  • 12. Case Study – Multi Channel Communications The average response rate increased 51% by using multi-channel marketing versus any single communication method. Single Communication versus Multi Channel The Need for ONE Provider
  • 14. Lindsay Leugers is available to answer your questions now! Increase Web Leads 25% Marvin North Bros. Ford: Thank you for choosing our dealership. How can I be of assistance? Instant Automated Response
  • 16. Call Details: Date, Time, Caller ID, Audio Recording Automatically Receive Your Favorite Reports Daily, Weekly, Monthly, Etc.
  • 17. Cut Advertising Costs by tracking activity from each of your Advertising Sources!
  • 18. Calls Automatically Mapped, “Click” to Listen Click to get details and listen to recording of call
  • 19. Know which Salespeople are handling your calls
  • 20. Call Return + Automatic – 2 Hours after the inbound call + Check to make sure calls were handled properly using a Voice of Authority!
  • 21. Mobile Marketing Text: ChrisB to 48696 Fred’s AutoMart Make the deal u want. Show this msg. Get back $250!
  • 22.
  • 23.
  • 24.
  • 25. Placement - Print and Classifieds
  • 26. View Advertised Vehicles By Stock Number
  • 27. View Entire Inventory – Integrated with your DMS!
  • 28. Placement - Web 8185551212 2008 Cadillac CTS $32,995 11475mi GO: http://gumiyo.com/k/5xlY64 W: 8185551212 CALL U NOW? Reply Y STOP to cancel, HELP for help, othr chrgs may apply
  • 29. Personal Web Pages From your Dealership for your Customers www.idriveonline.com
  • 30. Test E-mail Address Captured Personal Web Pages Personalized for your customer Branded to the dealership
  • 31. Consumer can Add Services
  • 32.  
  • 33.  
  • 35. Automated Text Notifications! ABC. Ford- The work on your vehicle has been completed and is ready for pick up.
  • 36. Relationship Management Lifecycle One Provider… One Invoice… One Point of Contact… One Command Showroom Prospect Internet Lead Call Capture New Owner Welcome Sales to Service Hand-Off Live Chat Happy Birthday Vehicle In Demand Holiday Sales Event Lost Souls Lease Maturing Happy Anniversary Email Appends Pre-Appointment Reminder Call + + Multi Channel Service Reminders CSI After Every Service Visit Declined Service Communications Recall Notification Special Order Parts + + Multi Channel Past Due Reminders
  • 37.
  • 39. Platinum Pricing Set up Monthly $995 $3395 + Mail