Content utilization optimization is the process of improving, growth-hacking and always striving for more and higher quality content that reaches your target audiences.

1. Blog & Content Tips
By Michael Spencer, October,
2015.

2. Write Conversationally
 Appeal to the common reader
 Don’t try to sell something, just forget
that tone completely.

3. Don’t just Write about your
Topic
 Don’t just focus on your products or updates
on your blog
 Write broad articles. If you are a social media
company, don’t just write about social media.
Write about trends, creativity, digital
marketing, future of content online,
psychology, etc.

4. Tap into Influencers
 Tap into already existing influencers,
mention them, quote them, get
connected to an already existing
audience.
 Guest blog on other blogs, so important!

5. Be useful & helpful
 What would a reader learn in this
article?
 Try to always provide information and
opinions that are relevant to your
audience and useful while being helpful.

6. Useful Content
 Will it entertain?
 Will it speak to the problems of my audience
and offer solutions?
 Will it lead to a conversation, a comment, an
interaction or potentially an action on the part
of the audience?

7. Good Headlines
 Is the headline of the article cheeky and
unconventional?
 Does the headline provide suspense,
intrigue and inherent value (or
perceived “missed opportunity” if it’s not
read?)

8. Is the content easy to read?
 Does it have good visuals?
 Does it have some bullet form for easy
reading?
 Does it have a point with short readable
paragraphs?

9. Is the Content Focused?
 Is the topic engaging?
 Does the article build momentum for
discussion?
 Is it controversial or truly inspiring or
actually informative?

10. Good Content Marketers
 Network with others and build connections,
display passion and actively seek to learn,
engage and build rapport with others.
 Obsess over quality and watch how content
performs, read other blogs and learn from
reading and listening to your audience.

11. Content Strategy
 Write to a specific persona of your
audience, write literally to them.
 Create content often and share it
frequently.
 Produce some outrageous or surprising
content.

12. Content Strategy
 Experiment with new media, see what
works for mobile engagement.
 Think about writing text, with visual
story-telling with embedded micro video
to give a complete sensory experience.

13. Content Utilization
Optimization (CUO)
 Turn your blog posts into powerpoints,
into slideshares.
 Turn your Email marketing dialogues
into blog posts.

14. Content Utilization
Optimization (CUO)
 Do surveys with your Email Marketing,
and turn the responses into
Infographics.
 Maximize value of high-post frequency
channels: Twitter, Pinterest, Instagram
& YouTube.

15. Content Utilization
Optimization (CUO)
 Get everyone in your company to
contribute to your company’s content
marketing program.
 Hire prolific writers who can brainstorm
and produce various content types
effortlessly.

16. Content Utilization
Optimization (CUO)
 Create various kinds of video content, it does
not have to be perfect, it has to be human!
 Create video about us, product info, FAQ,
employee profiles, testimonials. Convert
everything to video, if your audience is young
(mobile).

17. Content Utilization
Optimization (CUO)
 Be everywhere, have a growth-hacking
and inbound marketing orientation.
 Become a social authority on Quora,
Reddit, LinkedIn & Instagram +
wherever your audience is.

18. Content Utilization
Optimization (CUO)
 Adopt content marketing and keyword
online tools. Experiment with social
media post-planning automation tools.
 Brainstorm fresh content marketing
ideas every week or even more often
for a few minutes with your marketing
team.

19. Content Utilization
Optimization (CUO)
Embed the following in your articles at
your leisure according to your own style
guide:
 Quotes
 Micro-videos
 Statistics & Infographics
 Links
 Names of relevant influencers

20. Content Utilization
Optimization (CUO)
 Utilize the content of your audience,
brand-advocates and fans in a variety
of ways.
 Create interaction via campaigns,
contests, surveys, altruistic viral
campaigns, branded #hashtags and
other User Generated Content
strategies.