8. Clearly … It all Starts With The Website
4 out of 5
Smartphone users prefer to use
their smartphones when shopping
If the site is not responsive,
99.5% of mobile users feel little or
no need to proceed past the home
or main page
11. The Value of Social Media
Social Media Platform/Type of Social Connection Earned Media Value – Money paid for comparable media
placement
Blog Post (1 post per week) $853 – targeted, engaging content, high level of trust
Facebook “Like” $1.60- Low barrier to like, limited commitment, smallest form of
endorsement
Facebook Fan $11.24 - Greater affiliation, active interest, greater engagement
Facebook Share $10.17 - High interest level, pass along to extended network, active
interest
Twitter Follower $2.28 - Low barrier to follow, want to stay informed, active interest
Twitter Tweets and Retweets $5.00 - Active endorsement, amplify message to larger audience
YouTube Views $.38 - May be passive viewing or low engagement
Pinterest Follower $5.00 - Visual engagement, high share rate
Pinterest Pin $3.90 - Long shelf life on boards, viewable to a larger audience, high
incidence of planned purchase
SocialChorus Q1 2015
Numbers that Matter:
Pinterest Average Purchase $105.83
Facebook Average Purchase $102.54
14. In store usage continues to grow and
influence purchase decisions.
14
18%
35% 34%
13%
22%
38%
30%
10%
Every time Often Sometimes Never
2014 2015
How often do you use your smartphone while
shopping in malls, grocery or retail stores?
Source: Thrive Analytics, “Local SearchReport” 2014 & 2015.
+11%
+9%
54% look for deals in store.
51% compare prices in store.
39% look at reviews in store.
15. Mobile + Social = Impact
15
Pinterest: 75% of usage coming from mobile
Facebook: 62% of revenue from mobile, 33% only access
via mobile
Yelp: 59% of searches from mobile devices
YP: 50% of searches on YP’s network from mobile
Twitter: 81% of revenue from mobile
**Source: Company reports
16. Mobile Wallet: Speeding Purchase Decisions
16
• Starbucks: Mobile payment accounts for 15% of Starbucks revenue.
(Growing at 20% per quarter)
• PayPal: 15% of transaction volume ($27 billion) was mobile last year.
(3 years ago it was just $600 million)
• Average mobile purchase amount was $96 (average from all categories)
Source: Company Reports
17. Mobile’s share of ecommerce grows
27%
29%
26%
27%
27%
28%
28%
29%
29%
30%
Average
2014 Q1 - 2015
35%
38%
34%
34%
35%
35%
36%
36%
37%
37%
38%
38%
39%
Top Quartile
2014 Q1 - 2015
10% of all US eCommerce
transactions took place on an
iPhone in Q1 2015.
Mobile’s ecommerce share
grew 10% in just one quarter
Criterio State of Mobile Commerce Q1 2015
18. …Over 50% have clicked/tapped on a mobile ad because it
provided timely and relevant content related to their search.
18
Consumers that have clicked/tapped on a mobile
advertisement on their mobile device
Source: Thrive Analytics, “Local Search Report” 2015.
The main reasons the mobile ad motivated them
to make a purchase
55%
45%
Yes No
53% made a purchase
40% within the same day
78% within a few days
12%
25%
29%
38%
50%
56%
The ads provided compelling
information.
The ads were personalized to
me.
The services or products in the
ad were specific to my area…
The ads featured a brand or
company that I know.
It provided an attractive
discount or deal.
The content was relevant to
something I was already…
19. Mobile Influences Purchases
19
Traffic Conversion Basket Size Loyalty
90% of All Users
have used their
mobile devices while
shopping.
Consumers using
mobile devices in-
store convert at a
45% higher rate.
“Mobile Fanatics” on
average spend 35%
more than they had
originally planned.
70% of All Users
stated information
found on social media
influences their
perceptions of a
particular item.
Source: Thrive Analytics, “Local Search Report” 2015.
21. Online video is not just for national brands anymore.
7%
16%
12%
37%
Less than $10K Greater than $10K
Usage of Online Video by
Annual Marketing Budget Size
2014 2015
21
Source: Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
+131%
+71%
22. Technology and marketplace pricing
are making video more accessible
• The emergence of video marketplace platforms utilizing
technology to drive down production costs
• Video marketplace platforms have introduced formula
approaches to speed production and lower costs
• No cost/low cost distribution
channels (YouTube, Facebook,
local directories)
22
23. Along the path to purchase, online
video is driving sales
Viewed an online video prior to a purchase (Past Month) 44%
No company in mind 67%
Avg. Number of ads viewed 3.8
After Viewing an Online Video- Contacted the company 53%
• Contact via phone 40%
• Contact via email 22%
Visited company website 51%
Visited the Store 33%
Made a Purchase 71%
Made a purchase the same day 51%
23
Source: Local Search Association, Local Media Tracking Study; N= 2,000 U.S. Adults.
Engages
Customers and
Prospects
Drives Actions
That Matter
24. Digital Delivers
Reach and brand awareness enhanced by affordable digital options
Digital media allows a more personalized approach (targeting, segmentation)
Local targeting means mobile AND social
Content marketing makes dollars and cents (blogs, social media, website)
Video is accessible and it works
