1. PERSONAL BRAND EXPLORATION
Michael Q Trucks
Project & Portfolio I: Week 1
September 17, 2023

2. My name is Michael Q Trucks and I am a student at Full Sail University
studying Music Business with intensions to represent new & talented
individuals in the Music and Entertainment Industry. Growing up was not
always easy, I promise you, but it has taught me how to be resilient and to take
initiative towards everything that I want in life as the possibilities are endless.
As an active duty member of the US Navy going on 8 years, I have travelled
most of the world experiencing and learning about di
ff
erent cultures and
conditions of the world, in which I’ve learned to value family, loyalty, integrity,
and intelligence. As an independent music artist, I have hands-on experience
working and communicating with those in the industry; writing, engineering,
and releasing music; building a presence on social media platforms and
obtaining a Google knowledge panel; and have mentored and helped other
music artist with their music through song writing and revision. My prior work
history includes social media consultant, actor, dance instructor, and
production assistant. Through all my experiences, I’ve advanced my skills in
problem-solving, leadership, communication, working under pressure,
time-management and continue to learn about Music Business & the Music &
Entertainment Industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• A&R Manager
• Talent Agent
• Talent Representative
BRAND ARCHETYPE - As a Sage Archetype,
we are known to be trusted advisors and
leaders (Putnam, n.d). In my daily life, I act
as a mentor for others by providing insights
and facts, guiding and empowering others to
achieve a greater lifestyle for themselves.
Agents and Business Managers of Artists, Performers, and
Athletes for Arts, Entertainment, and Recreation
(Briley, 2023)
ONet OnLine (2022)

4. Talent Acquisition and HR at Warner Music Group
TARGET AUDIENCE
Charles Morrison
Outreach Plan:
• I will connect with Charles on LinkedIn with a simple
introduction & begin to engage with his posts regularly.
• Overtime, I will message him regarding my background and
interest to be a part of Universal Music Group.
• If I am unable to
fi
nd an email, I will write a follow up one
week a
ft
er through a LinkedIn message along with an email
to communications@umusic.com to further attempt to
reach him or the department
PROFILE
PICTURE Director, Global Talent Acquisition
at Warner Music Group
Macy Carreras
Outreach Plan:
• I will connect with Sarah through LinkedIn with a simple
introduction & interest note and begin to engage with her posts
regularly.
• Overtime, I will send a message of my background, skills,
education, and interests for available roles at Warner Music Group.
• I will write a follow up one week via LinkedIn along with an email
to communications@umusic.com to further attempt to reach her
or the department
PROFILE
PICTURE Human Resources Director at
Warner Music Group
Lindsay Greenmail
Outreach Plan:
• I will connect with Lindsay on LinkedIn with a simple
introduction & begin to engage with her posts regularly.
• Overtime, I will message her regarding my background and
interest to be a part of Universal Music Group.
• If I am unable to
fi
nd an email, I will write a follow up one week
a
ft
er through a LinkedIn message.
PROFILE
PICTURE Senior Director, Talent Acquisition
at Universal Music Group
LinkedIn (n.d)

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2025)
• I will register an LLC and apply for a business license. Speci
fi
cally I will
fi
nd LLC members; create a business plan including branding, costs,
funding sources, social pages; prepare required documents; register the
LLC, register for taxes, and any other required state licenses by June 2025.
Mid Term: (2030-2035)
• I will expand my LLC size through hiring and move to a larger physical
location. Speci
fi
cally by learning from mistakes made in year 1; making
changes and optimizing the LLC in year 2; increase clients, merchandise,
publishing, advertisement, and social media marketing in year 3; and
continue to increase pro
fi
ts and presence in year 4; then begin hiring
process and
fi
nd new location by year 5 in June 2030.
Long Term: (2040-2045)
• I will expand my business from an S Corp (year 10) to a C Corp. Speci
fi
cally
by going public with the company, so that it can be publicly traded, and
expand internationally in year 11; create a few departments in our
international locations in year 12; continue to increase clients and pro
fi
ts
in year 13-14; then convert to C Corp by year 15 in June 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Electronic Mail So
ft
ware
SOFT
HARD
Novice / Adept / Expert
O
ffi
ce Suite So
ft
ware Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert
Data base user interface and query so
ft
ware
SOFT
HARD
Novice / Adept / Expert
Customer relationship management CRM so
ft
ware Novice / Adept / Expert
Writing Novice / Adept / Expert
Negotiation Novice / Adept / Expert
ONet OnLine (2022)

7. I help music artists to reduce the risks of poor representation
by educating them about the business side of music.
PROMISE

8. CREDENTIALS
Work Experience:
• Engineer - US Navy (2016 - Present)
• Independent Music Artist (2018 - Present)
• Social Media Consultant (2015-2016)
• Actor (2013-2014)
• Production Assistant (2009 - 2010)
• Theater Hand - Van Singel Fine Arts Center
(2008 - 2009)
Education:
• Music Business, B.S.,
Full Sail University (Exp. 2025)
Leadership/Volunteer Work:
• Dance/Music Production Teacher
• Tutor/AVID Instructor
Picture Relevant
to Your Industry
Goes Here
(Jarrell, 2023)

9. COMPETITION
Charles McClure
Leadership Experience:
• Dream Big Award - issued by Juneteenth Music Festival
Committee June 2021
• Publications: Book - What The Business Is? July 2023
Michael Q Trucks
HEADSHOT HEADSHOT
Industry Experience:
• Music publishing/Music enthusiast - indieON, self-employed
(2016 - Present)
• Co-Owner - Elite Entertainment Group, self-employed (1998 -
Present)
• Content Manager - The Orchard, self-employed (2010 - Present)
Education:
• Music Business, BS - Full Sail University (2022-2024)
Skills and Pro
fi
ciencies:
• Music Licensing - 1 endorsements
• Microso
ft
Powerpoint - 0 endorsements
• Communication - 0 endorsements
Overall Online Presence:
• 181 connections, customized banner image related to
publication, professional headshot, pro
fi
le is well written
and is detailed for each section, published 3 books,
contact info includes a twitter account, LinkedIn URL is
not customized
• Grade: Poor, Average, or Superior?, 60 out of 100
Industry Experience:
• Independent Music Artist (2018 - Present)
• Social Media Consultant - Blues Gym (2015 - 2016)
• Actor - 10 West Studios (2013 - 2014)
• Production Assistant - 10 West Studio (2009 - 2010)
• Theater Hand - Van Singel Fine Arts Center (2008 - 2009)
Education:
• Music Business, BS - Full Sail University (2022-2025)
Skills and Pro
fi
ciencies:
• Microso
ft
O
ffi
ce - 1 endorsements
• Art - 1 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 36 connections, customized banner not related,
professionally-taken headshot, pro
fi
le needs an update,
Need to add published articles, courses, certi
fi
cates,
pro
fi
le doesn’t show connection to social media,
iLinkedIn URL is customized to full name
• Grade: Poor, Average, or Superior?, 40 of 100
Leadership Experience:
• Dance/Music Production Teacher - SEEDS
• Member of NSCS - Full Sail University
• Scholarship, Leadership, and Service Recognition - NSCS
LinkedIn (n.d)

10. COMPETITION
Harold A Howard Jr
Leadership Experience:
• Course Director Award for Music Retail & Distribution
• Course Director Award for Music Business Marketing
• Course Director Award for Business Accounting
Michael Q Trucks
HEADSHOT HEADSHOT
Industry Experience:
• A&R Director - Music-Sports League (2023 - Present)
• Event Promoter - Catania Night Clubs (2014 - Present)
• Professional Actor - Nine9 The UnAgency (2020 - 2023)
Education:
• Music Business, BS - Full Sail University (2021-2021)
• Music Business, AS - Full Sail University (2016-2017)
Skills and Pro
fi
ciencies:
• Event Planning - 2 endorsements
• Artist Management - 1 endorsements
• Music Industry - 1 endorsements
Overall Online Presence:
• 266 connections, no banner image, no image for
headshot, pro
fi
le is well written and is detailed for each
section, pro
fi
le doesn’t show connection to social media,
has honors & awards, connected to several organizations,
LinkedIn URL is customized to his name
• Grade: Poor, Average, or Superior?, 75 out of 100
Industry Experience:
• Independent Music Artist (2018 - Present)
• Social Media Consultant - Blues Gym (2015 - 2016)
• Actor - 10 West Studios (2013 - 2014)
• Production Assistant - 10 West Studio (2009 - 2010)
• Theater Hand - Van Singel Fine Arts Center (2008 - 2009)
Education:
• Music Business, BS - Full Sail University (2022-2025)
Leadership Experience:
• Dance/Music Production Teacher - SEEDS
• Member of NSCS - Full Sail University
• Scholarship, Leadership, and Service Recognition - NSCS
Skills and Pro
fi
ciencies:
• Microso
ft
O
ffi
ce - 1 endorsements
• Art - 1 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 36 connections, customized banner not related,
professionally-taken headshot, pro
fi
le needs an update,
Need to add published articles, courses, certi
fi
cates,
pro
fi
le doesn’t show connection to social media,
iLinkedIn URL is customized to full name
• Grade: Poor, Average, or Superior?, 40 of 100
LinkedIn (n.d)

11. BRAND POSITION
For Talent Acquisitions and Human Resource at WARNER MUSIC GROUP who are looking for
a consultant, A&R talent, I provide the ability to relate and build lasting relationships
through mentorship with clients/music artists because as a music artist, I have hands-on
experience and knowledge of branding, building a online identity and Google knowledge
panel, copywriting, distributing, and releasing music and have a history working in
the entertainment industry as a social media consultant, actor, and production assistant.
“THE KEANU REEVES OF MUSIC BUSINESS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• South by Southwest (SWSW)
‣ 2024, March 8-16 | Austin, Texas
• Digital Hollywood CES 2024
‣ 2024, January 8 | Las Vegas, Nevada
• Audio Engineering Society (AES) New York Convention
‣ 2023, October 25-27 | New York, New York
Digital Marketing
• Primary Content: Articles about the music & entertainment industry,
repost of career opportunities in the music industry from recruiters, and/or
advancements in the industry to educate and bring awareness to my network
• Primary Tools: I will utilized my LinkedIn and Professional Pro
fi
le on a
daily basis and as the main source of social networking by providing repost of
career opportunities, articles along with images/videos related to the music &
entertainment industry. Hootsuite and editing apps would be used when
necessary
• Website: I will ensure to connect my social media platforms to my
professional pro
fi
le with a speci
fi
c section for news, articles, &
announcements that will tie with my LinkedIn posts.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The best mentor would be a senior or director in A&R. I should
attend more music events to network with more people in the
industry and music space, invest in a course on photoshop and
analytical tools, and get out of the military to be more time
fl
exible. JAN 2024
Formal Education
• Music Business, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Strong computer skills: PhotoShop -
Sony Music Entertainment, JUN 2024
• Analytical Tools, Invoicing Programs -
Sony Music Entertainment, JAN 2025
• Expertise in the Texas Music Market -
Warner Music Group, JAN 2025
So
ft
Skills
• Excellent written and verbal communication skills - Sony Music
Entertainment, JAN 2025
• Wide network within the music industry and music space -
Warner Music Group, JAN 2025
• Flexibility with hours - Sony Music Entertainment, MAY 2025

14. Michael Q Trucks
You know how music artists struggle to reach their
target audience and monetize their music?
Well, what I do is walk music artists through the process of building of an online
identity, synchronizing their social media platforms, and introduce them to
copywriting, distributing, and releasing their music.
In fact, as an independent music artist, I have successfully created an online
identity, google knowledge panel, and have monetized my music.
“
Picture of You
Goes Here

15. REFERENCES
ONet OnLine (2022). Agents and Business Managers of Artists, Performers, and
Athletes. Onetonline.org. Retrieved on September 01, 2023 from, https://
www.onetonline.org/link/summary/13-1011.00
Warner Music Group. (2023). Consultant, A&R/Publishing. [Job Post].
Wmg.wd1.myworkdayjobs.com. Retrieved on September 01, 2023, from, https://
wmg.wd1.myworkdayjobs.com/en-US/WMGUS/job/USA---Remote-Texas/
Consultant--A-R-Publishing_R-020088
Sony Music Entertainment. (2023, Sept). A&R Assistant, AWAL. [Job Post].
LinkedIn.com. Retrieved on September 01, 2023, from https://www.linkedin.com/
jobs/view/a-r-assistant-awal-at-sony-music-entertainment-3683839023/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium
=organic
Putnam, K. (n.d.). The Sage AKA Teacher, Expert, Thinker. Kayeputnam.com.
Retrieved on September 01, 2023 from, https://www.kayeputnam.com/brand-
archetype-sage/
Briley, P. (2023, July 17). How to find a music manager: everything you need to
know. [Image]. Music Gateway. Retrieved on September 01, 2023 from, https://
www.musicgateway.com/blog/music-industry/how-to-find-a-music-manager
LinkedIn (n.d). Charles Morrison. LinkedIn.com. Retrieved on September 02, 2023,
from, https://www.linkedin.com/in/charlessmorrison/
LinkedIn (n.d). Lindsay Greenman. LinkedIn.com. Retrieved on September 02,
2023, from, https://www.linkedin.com/in/lindsay-greenman-36354542/
LinkedIn (n.d). Macy (Jackson) Carreras. LinkedIn.com. Retrieved on September
02, 2023, from, https://www.linkedin.com/in/macycarreras/
Jarrell, B. (2023, April 12). How does the music industry work?. Hellsongs.com.
Retrieved on September 02, 2023, from, https://www.hellsongs.com/how-does-the-
music-industry-work/
LinkedIn (n.d). Harold A Howard Jr. LinkedIn.com. Retrieved on September 03,
2023, from https://www.linkedin.com/in/haroldhowardjr/
LinkedIn (n.d). Charles McClure. LinkedIn.com. Retrieved on September 03, 2023,
from https://www.linkedin.com/in/charles-mcclure-b8266644/
LinkedIn (n.d). Michael Q Trucks. LinkedIn.com. Retrieved on September 03, 2023,
from https://www.linkedin.com/in/michaelqtrucks/
SXSW. (n.d). Attend SXSW. Sxsw.com. Retrieved on September 03, 2023, from,
https://www.sxsw.com/attend/
Digital Hollywood. (n.d). The Digital Hollywood Experience: Digital Hollywood CES
2024. Digitalhollywood.com. Retrieved on September 03, 2023, from,
https://www.digitalhollywood.com/ces-2024
AES. (n.d). AES NY 2023. Aesshow.com. Retrieved on September 03, 2023, from,
https://aesshow.com/
Lensink, M. (2017, April 5). Person holding vinyl album. [Image]. Unsplash.com.
Retrieved on September 15, 2023, from https://unsplash.com/photos/MnOPyE-
I1RU
ActionVance. (2018, October 20). Crowd facing lighted stage. [Image].
Unsplash.com. Retrieved on September 15, 2023, from https://unsplash.com/
photos/eXVd7gDPO9A
Chan, W. (2020, February 26). Man in black jacket sitting in front of computer.
[Image]. Unsplash.com. Retrieved on September 15, 2023 from, https://
unsplash.com/photos/OgwUbnYl4Qk
Botsford, M. (2017, January 27). Condenser Microphone with black background.
[Image]. Unsplash.com. Retrieved on September 15, 2023, from https://
unsplash.com/photos/OKLqGsCT8qs