SlideShare une entreprise Scribd logo
1  sur  22
Télécharger pour lire hors ligne
1Proprietary and Confidential | © Marketo, Inc.
Migrating to Marketo:
3 Marketing Leaders who made the switch
#MfgMUG
Julie Candelon, JM@rketing
Courtney Tobe, AvidXchange
Naomi Liu, EFI
Moderated by:
Michael Tucker,
Marketing Technology Consultant
2Proprietary and Confidential | © Marketo, Inc.
Agenda
• Virtual Marketo User Group Rules
• Marketo News and Upcoming Events
• Other Upcoming MUGS
• The Road Ahead: Planning The Manufacturing VMUG in 2021
• Migration Panel Discussion
• Group Discussion (UNRECORDED)
4Proprietary and Confidential | © Marketo, Inc.
What is a Marketo User Group?
• Our User Group IS NOT
• Run by Marketo employees – no insider information
• A sales environment
• A webinar
• Our presenters and panelists share their experience but are not necessarily experts
• Our User Group IS:
• Inclusive to Business Stakeholders, Marketers, Designers, Technologists, Consultants,
and Application Providers
• Subscriptive not Perscriptive learning
• A Community
5
Our Group Values
A Safe Space to Learn
Collaborative Learning
(not Sales) Atmosphere
Fun, enjoyable sessions
Professional, Value-
Added Activity
6
Upcoming News and Events
Marketo Learning Opportunities
7
Every Wednesday: NY MUG Office Hours
with Sanford Whiteman and and Inga
Roamnoff
Sept 29: NYMUG: How To Fight Back Against
Database Decay with Drift
Sept 30: French Virtual MUG
Sept 30: Silicon Valley MUG:
There’s a Script for That
Sept 30: Austin MUG: Marketing Attribution
Oct 1: MUG Roundup: Monthly Recap of all
MUG Meetings
Oct 2: Phoenix MUG: Marketing Ain’t Easy:
What’s working and not in 2020
Sept/October Virtual MUG Meetings Calendar
Now that all MUGsare virtual, weencourage youto checkout the upcoming meetings within our “Events Calendar” in Bevy! Expand your network
beyond yourMUG chapter and explore different topic areas
Oct 6: Bizible MUG: Product Updates / Q & A
Oct 14: SF MUG: Lessons Learned from Adobe's
Marketo Migration
Oct 15: Indianapolis MUG
Oct 15: San Diego MUG: Updates on Marketo’s new
product release
Oct 20: Europe
Oct 21: Minneapolis MUG: Marketo and Google
Analytics
Oct 21: Salt Lake City: Online Engagement Panel
Oct 22: Manufacturing: 2021 Data Privacy Briefing
for Marketers
Marketo User Group
Roundup
Thursday, October 1st
• 12:00pm Eastern US
• 9:00am Pacific US
ConversionStore.com/Marketo-User-
Group
Warren Stokes
Kniva
Michael Tucker
The Conversion Store
2021 Data Governance Briefing
for Marketers
Saurabh Gupta
CEO/Founder, PlumCloud Labs
Thursday, Oct 22nd, 3pm EST
Marketo Virtual User Groups YouTube
Channel Search: Marketo Virtual User Groups
www.ConversionStore.com/video
MUG Recorded Content from
• Manufacturing Virtual MUG
• Europe Virtual MUG
• Salt Lake City
• Chicago MUG
• San Francisco MUG
• And many more!
Recording & “Moving to Marketo”
Whitepaper
 Show Notes + Session Recording
 Resources for your Migration
 Links to Marketo Whitepaper
 Calculating Total Cost of Ownership
 3-Step Migration Plan
 Justify Your Migration with Financial
Proof
 ConversionStore.com/migrating-to-
marketo
12
2020 Marketo User Group Roadmap
CREATING A MARKETING AUTOMATION SPACE
Industry Knowledge Marketo Best Practices
Customer Success Stories
Marketing
with VARs
Data
Governance
Field
Marketing
Program
Attribution
Dynamic
Content
Marketo
Performance
Insight
Current by
GE
Lennox
Sealed Air
Corp
13
Panelist Introductions
 Name
 Position
 Company Background
 Whatindustry/industries are you responsible for?
 What does success mean in your department? (consumer purchases,
reseller agreements signed, product demos, brand awareness)
 Personal Background
 How did you progress into Marketing Automation? Into Marketo?
 What are you currently learning and how?
14Proprietary and Confidential | © Marketo, Inc.
Julie Candelon
Founder,OutsourcedMarketingandDemand
Generation
JM@arketing
NaomiLiu
Director,GlobalMarketing Operations
EFI
2020 Marketo Migration Panel
Our Panelists
CourtneyTobe
Managerof Marketing
Automation
AvidXchange
15
Courtney Tobe
AvidXchange
Project Details
• Industry: SaaS Invoicing and Payment Processing
• Location: Charlotte, North Carolina, USA
• Timeframe: 2019
• Connected Apps: Salesforce
16
JulieCandelon
JM@arketing, Scality
Project Details
• Industry: SaaS Cloud Storage Services
• Location: San Francisco, California, USA
• Timeframe: Q4 2015 – 2016
• Connected Apps: Salesforce
17
Naomi Liu
Electronics for Imaging (EFI)
Project Details
• Industry: Digital Imaging
• Location: Fremont, California, USA
• Timeframe: 2019
• Connected Apps: Salesforce
18Proprietary and Confidential | © Marketo, Inc.
AudienceDiscussion
Moderated by Michael Tucker
Questions from the Audience OR Questions to the audience
This discussion may contain sensitive information and is not recorded
Marketo User Group
Roundup
Thursday, October 1st
• 12:00pm Eastern US
• 9:00am Pacific US
ConversionStore.com/Marketo-User-
Group
Warren Stokes
Kniva
Michael Tucker
The Conversion Store
2021 Data Governance Briefing
for Marketers
Saurabh Gupta
CEO/Founder, PlumCloud Labs
Thursday, Oct 22nd, 3pm EST
Recording & “Moving to Marketo”
Whitepaper
 Show Notes + Session Recording
 Resources for your Migration
 Links to Marketo Whitepaper
 Calculating Total Cost of Ownership
 3-Step Migration Plan
 Justify Your Migration with Financial
Proof
 ConversionStore.com/migrating-to-
marketo
22
23
Breakout Rooms are now available by request

Contenu connexe

Tendances

1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every BuyerMarketo
 
Marketo's Journey: Marketing Calendar
Marketo's Journey: Marketing CalendarMarketo's Journey: Marketing Calendar
Marketo's Journey: Marketing CalendarMarketo
 
Targeting Your Social Ads: Facebook Remarketing and Marketo Personalization
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationTargeting Your Social Ads: Facebook Remarketing and Marketo Personalization
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationMarketo
 
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016Marketo
 
Smarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerSmarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
SunGard's Marketing Secrets for Revenue and Sales Alignment
SunGard's Marketing Secrets for Revenue and Sales AlignmentSunGard's Marketing Secrets for Revenue and Sales Alignment
SunGard's Marketing Secrets for Revenue and Sales AlignmentMarketo
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement TodayJeff Shearer
 
Growth with Account-Based Marketing: The Story of SchoolDude
Growth with Account-Based Marketing:The Story of SchoolDudeGrowth with Account-Based Marketing:The Story of SchoolDude
Growth with Account-Based Marketing: The Story of SchoolDudeMarketo
 
From Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective EventsFrom Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective EventsMarketo
 
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
 
Panasonic: Perfecting the Art and Science of Engagement Marketing
Panasonic: Perfecting the Art and Science of Engagement MarketingPanasonic: Perfecting the Art and Science of Engagement Marketing
Panasonic: Perfecting the Art and Science of Engagement MarketingMarketo
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot CampMarketo
 
Driving Marketing Automation Success Throughout the Enterprise
Driving Marketing Automation Success Throughout the EnterpriseDriving Marketing Automation Success Throughout the Enterprise
Driving Marketing Automation Success Throughout the EnterpriseMarketo
 
Happily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionHappily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionMarketo
 
Tips to Evolve Your Digital Marketing
Tips to Evolve Your Digital MarketingTips to Evolve Your Digital Marketing
Tips to Evolve Your Digital MarketingMarketo
 
Find the Right Marketing Automation Solution
Find the Right Marketing Automation SolutionFind the Right Marketing Automation Solution
Find the Right Marketing Automation SolutionMarketo
 
Digital Marketing Bootcamp - Email and Nurture: Tips and Techniques
Digital Marketing Bootcamp - Email and Nurture: Tips and TechniquesDigital Marketing Bootcamp - Email and Nurture: Tips and Techniques
Digital Marketing Bootcamp - Email and Nurture: Tips and TechniquesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
10 Steps to Lead Generating Web Engagement
10 Steps to Lead Generating Web Engagement10 Steps to Lead Generating Web Engagement
10 Steps to Lead Generating Web EngagementMarketo
 

Tendances (20)

1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
 
Marketo's Journey: Marketing Calendar
Marketo's Journey: Marketing CalendarMarketo's Journey: Marketing Calendar
Marketo's Journey: Marketing Calendar
 
Targeting Your Social Ads: Facebook Remarketing and Marketo Personalization
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationTargeting Your Social Ads: Facebook Remarketing and Marketo Personalization
Targeting Your Social Ads: Facebook Remarketing and Marketo Personalization
 
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016
Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016
 
Smarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerSmarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael Berger
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
SunGard's Marketing Secrets for Revenue and Sales Alignment
SunGard's Marketing Secrets for Revenue and Sales AlignmentSunGard's Marketing Secrets for Revenue and Sales Alignment
SunGard's Marketing Secrets for Revenue and Sales Alignment
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today
 
Growth with Account-Based Marketing: The Story of SchoolDude
Growth with Account-Based Marketing:The Story of SchoolDudeGrowth with Account-Based Marketing:The Story of SchoolDude
Growth with Account-Based Marketing: The Story of SchoolDude
 
From Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective EventsFrom Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective Events
 
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
 
Panasonic: Perfecting the Art and Science of Engagement Marketing
Panasonic: Perfecting the Art and Science of Engagement MarketingPanasonic: Perfecting the Art and Science of Engagement Marketing
Panasonic: Perfecting the Art and Science of Engagement Marketing
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot Camp
 
Driving Marketing Automation Success Throughout the Enterprise
Driving Marketing Automation Success Throughout the EnterpriseDriving Marketing Automation Success Throughout the Enterprise
Driving Marketing Automation Success Throughout the Enterprise
 
Happily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionHappily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation Solution
 
Tips to Evolve Your Digital Marketing
Tips to Evolve Your Digital MarketingTips to Evolve Your Digital Marketing
Tips to Evolve Your Digital Marketing
 
Find the Right Marketing Automation Solution
Find the Right Marketing Automation SolutionFind the Right Marketing Automation Solution
Find the Right Marketing Automation Solution
 
Digital Marketing Bootcamp - Email and Nurture: Tips and Techniques
Digital Marketing Bootcamp - Email and Nurture: Tips and TechniquesDigital Marketing Bootcamp - Email and Nurture: Tips and Techniques
Digital Marketing Bootcamp - Email and Nurture: Tips and Techniques
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
10 Steps to Lead Generating Web Engagement
10 Steps to Lead Generating Web Engagement10 Steps to Lead Generating Web Engagement
10 Steps to Lead Generating Web Engagement
 

Similaire à Migrating to Marketo: 3 Marketing Leaders who Made the Switch

Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Stephanie Tyagita
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfJackiePotts5
 
Dallas Marketo User Group - August 2015 - DMUG
Dallas Marketo User Group - August 2015 - DMUGDallas Marketo User Group - August 2015 - DMUG
Dallas Marketo User Group - August 2015 - DMUGDigital Pi
 
Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing Pentaho
 
Marketing Nation Summit - Marketo
Marketing Nation Summit - Marketo Marketing Nation Summit - Marketo
Marketing Nation Summit - Marketo Marketo
 
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
 
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
 
San Francisco Marketo User Group, October 2020
San Francisco Marketo User Group, October 2020San Francisco Marketo User Group, October 2020
San Francisco Marketo User Group, October 2020Amy Goldfine
 
What is the Oracle Marketing AppCloud? Meetup Oct 2014
What is the Oracle Marketing AppCloud? Meetup Oct 2014What is the Oracle Marketing AppCloud? Meetup Oct 2014
What is the Oracle Marketing AppCloud? Meetup Oct 2014Marketing Cube
 
Marketo Champion Office Hours - Sept 2022
Marketo Champion Office Hours - Sept 2022Marketo Champion Office Hours - Sept 2022
Marketo Champion Office Hours - Sept 2022TaraDAcci1
 
Slides digital now webinar 15 mei c
Slides digital now webinar 15 mei cSlides digital now webinar 15 mei c
Slides digital now webinar 15 mei cIAB Nederland
 
Champion Office Hours - Feb 2023
Champion Office Hours - Feb 2023Champion Office Hours - Feb 2023
Champion Office Hours - Feb 2023Tara D'Acci
 
Getting started with marketing automation
Getting started with marketing automationGetting started with marketing automation
Getting started with marketing automationMarketo
 
How to Build the Ultimate Customer Demand Generation Machine
How to Build the Ultimate Customer Demand Generation MachineHow to Build the Ultimate Customer Demand Generation Machine
How to Build the Ultimate Customer Demand Generation MachineMarketo
 
MUG London June 2022.pdf
MUG London June 2022.pdfMUG London June 2022.pdf
MUG London June 2022.pdfAdeleMiller5
 
Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23ChantalPeterson4
 
5 Must Haves for Launching a Successful Mobile Product
5 Must Haves for Launching a Successful Mobile Product5 Must Haves for Launching a Successful Mobile Product
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
 
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
 
TikTok App Deliverable Final
TikTok App Deliverable FinalTikTok App Deliverable Final
TikTok App Deliverable FinalJulian Tedja
 

Similaire à Migrating to Marketo: 3 Marketing Leaders who Made the Switch (20)

Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
 
Dallas Marketo User Group - August 2015 - DMUG
Dallas Marketo User Group - August 2015 - DMUGDallas Marketo User Group - August 2015 - DMUG
Dallas Marketo User Group - August 2015 - DMUG
 
Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing
 
Marketing Nation Summit - Marketo
Marketing Nation Summit - Marketo Marketing Nation Summit - Marketo
Marketing Nation Summit - Marketo
 
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)
 
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...
 
San Francisco Marketo User Group, October 2020
San Francisco Marketo User Group, October 2020San Francisco Marketo User Group, October 2020
San Francisco Marketo User Group, October 2020
 
What is the Oracle Marketing AppCloud? Meetup Oct 2014
What is the Oracle Marketing AppCloud? Meetup Oct 2014What is the Oracle Marketing AppCloud? Meetup Oct 2014
What is the Oracle Marketing AppCloud? Meetup Oct 2014
 
Marketo Champion Office Hours - Sept 2022
Marketo Champion Office Hours - Sept 2022Marketo Champion Office Hours - Sept 2022
Marketo Champion Office Hours - Sept 2022
 
Slides digital now webinar 15 mei c
Slides digital now webinar 15 mei cSlides digital now webinar 15 mei c
Slides digital now webinar 15 mei c
 
Champion Office Hours - Feb 2023
Champion Office Hours - Feb 2023Champion Office Hours - Feb 2023
Champion Office Hours - Feb 2023
 
Getting started with marketing automation
Getting started with marketing automationGetting started with marketing automation
Getting started with marketing automation
 
How to Build the Ultimate Customer Demand Generation Machine
How to Build the Ultimate Customer Demand Generation MachineHow to Build the Ultimate Customer Demand Generation Machine
How to Build the Ultimate Customer Demand Generation Machine
 
MUG London June 2022.pdf
MUG London June 2022.pdfMUG London June 2022.pdf
MUG London June 2022.pdf
 
Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23
 
5 Must Haves for Launching a Successful Mobile Product
5 Must Haves for Launching a Successful Mobile Product5 Must Haves for Launching a Successful Mobile Product
5 Must Haves for Launching a Successful Mobile Product
 
Customer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better ResultsCustomer Engagement Platform: Smarter Marketing for Better Results
Customer Engagement Platform: Smarter Marketing for Better Results
 
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPSFrom Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
 
TikTok App Deliverable Final
TikTok App Deliverable FinalTikTok App Deliverable Final
TikTok App Deliverable Final
 

Dernier

Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 

Dernier (12)

Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 

Migrating to Marketo: 3 Marketing Leaders who Made the Switch

  • 1. 1Proprietary and Confidential | © Marketo, Inc. Migrating to Marketo: 3 Marketing Leaders who made the switch #MfgMUG Julie Candelon, JM@rketing Courtney Tobe, AvidXchange Naomi Liu, EFI Moderated by: Michael Tucker, Marketing Technology Consultant
  • 2. 2Proprietary and Confidential | © Marketo, Inc. Agenda • Virtual Marketo User Group Rules • Marketo News and Upcoming Events • Other Upcoming MUGS • The Road Ahead: Planning The Manufacturing VMUG in 2021 • Migration Panel Discussion • Group Discussion (UNRECORDED)
  • 3. 4Proprietary and Confidential | © Marketo, Inc. What is a Marketo User Group? • Our User Group IS NOT • Run by Marketo employees – no insider information • A sales environment • A webinar • Our presenters and panelists share their experience but are not necessarily experts • Our User Group IS: • Inclusive to Business Stakeholders, Marketers, Designers, Technologists, Consultants, and Application Providers • Subscriptive not Perscriptive learning • A Community
  • 4. 5 Our Group Values A Safe Space to Learn Collaborative Learning (not Sales) Atmosphere Fun, enjoyable sessions Professional, Value- Added Activity
  • 5. 6 Upcoming News and Events Marketo Learning Opportunities
  • 6. 7 Every Wednesday: NY MUG Office Hours with Sanford Whiteman and and Inga Roamnoff Sept 29: NYMUG: How To Fight Back Against Database Decay with Drift Sept 30: French Virtual MUG Sept 30: Silicon Valley MUG: There’s a Script for That Sept 30: Austin MUG: Marketing Attribution Oct 1: MUG Roundup: Monthly Recap of all MUG Meetings Oct 2: Phoenix MUG: Marketing Ain’t Easy: What’s working and not in 2020 Sept/October Virtual MUG Meetings Calendar Now that all MUGsare virtual, weencourage youto checkout the upcoming meetings within our “Events Calendar” in Bevy! Expand your network beyond yourMUG chapter and explore different topic areas Oct 6: Bizible MUG: Product Updates / Q & A Oct 14: SF MUG: Lessons Learned from Adobe's Marketo Migration Oct 15: Indianapolis MUG Oct 15: San Diego MUG: Updates on Marketo’s new product release Oct 20: Europe Oct 21: Minneapolis MUG: Marketo and Google Analytics Oct 21: Salt Lake City: Online Engagement Panel Oct 22: Manufacturing: 2021 Data Privacy Briefing for Marketers
  • 7. Marketo User Group Roundup Thursday, October 1st • 12:00pm Eastern US • 9:00am Pacific US ConversionStore.com/Marketo-User- Group Warren Stokes Kniva Michael Tucker The Conversion Store
  • 8. 2021 Data Governance Briefing for Marketers Saurabh Gupta CEO/Founder, PlumCloud Labs Thursday, Oct 22nd, 3pm EST
  • 9. Marketo Virtual User Groups YouTube Channel Search: Marketo Virtual User Groups www.ConversionStore.com/video MUG Recorded Content from • Manufacturing Virtual MUG • Europe Virtual MUG • Salt Lake City • Chicago MUG • San Francisco MUG • And many more!
  • 10. Recording & “Moving to Marketo” Whitepaper  Show Notes + Session Recording  Resources for your Migration  Links to Marketo Whitepaper  Calculating Total Cost of Ownership  3-Step Migration Plan  Justify Your Migration with Financial Proof  ConversionStore.com/migrating-to- marketo
  • 11. 12 2020 Marketo User Group Roadmap CREATING A MARKETING AUTOMATION SPACE Industry Knowledge Marketo Best Practices Customer Success Stories Marketing with VARs Data Governance Field Marketing Program Attribution Dynamic Content Marketo Performance Insight Current by GE Lennox Sealed Air Corp
  • 12. 13 Panelist Introductions  Name  Position  Company Background  Whatindustry/industries are you responsible for?  What does success mean in your department? (consumer purchases, reseller agreements signed, product demos, brand awareness)  Personal Background  How did you progress into Marketing Automation? Into Marketo?  What are you currently learning and how?
  • 13. 14Proprietary and Confidential | © Marketo, Inc. Julie Candelon Founder,OutsourcedMarketingandDemand Generation JM@arketing NaomiLiu Director,GlobalMarketing Operations EFI 2020 Marketo Migration Panel Our Panelists CourtneyTobe Managerof Marketing Automation AvidXchange
  • 14. 15 Courtney Tobe AvidXchange Project Details • Industry: SaaS Invoicing and Payment Processing • Location: Charlotte, North Carolina, USA • Timeframe: 2019 • Connected Apps: Salesforce
  • 15. 16 JulieCandelon JM@arketing, Scality Project Details • Industry: SaaS Cloud Storage Services • Location: San Francisco, California, USA • Timeframe: Q4 2015 – 2016 • Connected Apps: Salesforce
  • 16. 17 Naomi Liu Electronics for Imaging (EFI) Project Details • Industry: Digital Imaging • Location: Fremont, California, USA • Timeframe: 2019 • Connected Apps: Salesforce
  • 17. 18Proprietary and Confidential | © Marketo, Inc. AudienceDiscussion Moderated by Michael Tucker Questions from the Audience OR Questions to the audience This discussion may contain sensitive information and is not recorded
  • 18. Marketo User Group Roundup Thursday, October 1st • 12:00pm Eastern US • 9:00am Pacific US ConversionStore.com/Marketo-User- Group Warren Stokes Kniva Michael Tucker The Conversion Store
  • 19. 2021 Data Governance Briefing for Marketers Saurabh Gupta CEO/Founder, PlumCloud Labs Thursday, Oct 22nd, 3pm EST
  • 20. Recording & “Moving to Marketo” Whitepaper  Show Notes + Session Recording  Resources for your Migration  Links to Marketo Whitepaper  Calculating Total Cost of Ownership  3-Step Migration Plan  Justify Your Migration with Financial Proof  ConversionStore.com/migrating-to- marketo
  • 21. 22
  • 22. 23 Breakout Rooms are now available by request