What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.
6. 7
Every Wednesday: NY MUG Office Hours
with Sanford Whiteman and and Inga
Roamnoff
Sept 29: NYMUG: How To Fight Back Against
Database Decay with Drift
Sept 30: French Virtual MUG
Sept 30: Silicon Valley MUG:
There’s a Script for That
Sept 30: Austin MUG: Marketing Attribution
Oct 1: MUG Roundup: Monthly Recap of all
MUG Meetings
Oct 2: Phoenix MUG: Marketing Ain’t Easy:
What’s working and not in 2020
Sept/October Virtual MUG Meetings Calendar
Now that all MUGsare virtual, weencourage youto checkout the upcoming meetings within our “Events Calendar” in Bevy! Expand your network
beyond yourMUG chapter and explore different topic areas
Oct 6: Bizible MUG: Product Updates / Q & A
Oct 14: SF MUG: Lessons Learned from Adobe's
Marketo Migration
Oct 15: Indianapolis MUG
Oct 15: San Diego MUG: Updates on Marketo’s new
product release
Oct 20: Europe
Oct 21: Minneapolis MUG: Marketo and Google
Analytics
Oct 21: Salt Lake City: Online Engagement Panel
Oct 22: Manufacturing: 2021 Data Privacy Briefing
for Marketers
7. Marketo User Group
Roundup
Thursday, October 1st
• 12:00pm Eastern US
• 9:00am Pacific US
ConversionStore.com/Marketo-User-
Group
Warren Stokes
Kniva
Michael Tucker
The Conversion Store
8. 2021 Data Governance Briefing
for Marketers
Saurabh Gupta
CEO/Founder, PlumCloud Labs
Thursday, Oct 22nd, 3pm EST
9. Marketo Virtual User Groups YouTube
Channel Search: Marketo Virtual User Groups
www.ConversionStore.com/video
MUG Recorded Content from
• Manufacturing Virtual MUG
• Europe Virtual MUG
• Salt Lake City
• Chicago MUG
• San Francisco MUG
• And many more!
10. Recording & “Moving to Marketo”
Whitepaper
Show Notes + Session Recording
Resources for your Migration
Links to Marketo Whitepaper
Calculating Total Cost of Ownership
3-Step Migration Plan
Justify Your Migration with Financial
Proof
ConversionStore.com/migrating-to-
marketo
11. 12
2020 Marketo User Group Roadmap
CREATING A MARKETING AUTOMATION SPACE
Industry Knowledge Marketo Best Practices
Customer Success Stories
Marketing
with VARs
Data
Governance
Field
Marketing
Program
Attribution
Dynamic
Content
Marketo
Performance
Insight
Current by
GE
Lennox
Sealed Air
Corp
12. 13
Panelist Introductions
Name
Position
Company Background
Whatindustry/industries are you responsible for?
What does success mean in your department? (consumer purchases,
reseller agreements signed, product demos, brand awareness)
Personal Background
How did you progress into Marketing Automation? Into Marketo?
What are you currently learning and how?
18. Marketo User Group
Roundup
Thursday, October 1st
• 12:00pm Eastern US
• 9:00am Pacific US
ConversionStore.com/Marketo-User-
Group
Warren Stokes
Kniva
Michael Tucker
The Conversion Store
19. 2021 Data Governance Briefing
for Marketers
Saurabh Gupta
CEO/Founder, PlumCloud Labs
Thursday, Oct 22nd, 3pm EST
20. Recording & “Moving to Marketo”
Whitepaper
Show Notes + Session Recording
Resources for your Migration
Links to Marketo Whitepaper
Calculating Total Cost of Ownership
3-Step Migration Plan
Justify Your Migration with Financial
Proof
ConversionStore.com/migrating-to-
marketo