LinkedIn enables both company users and individual. The very first action whenever you get to take started would be produce and to enroll an account to be used in your organization.

1. 5 Tips to
Consider
When
Marketing
On LinkedIn

2. Introduction
Facebook and Twitter seem to be the two big online social media sites that are discussed on a
daily basis. Businesses are told how to use strategy, keywords and SEO tips to increase their
rankings and visibility via these two channels but very rarely do we hear about marketing on
LinkedIn. Companies are failing to leverage LinkedIn to its fullest potential. This creates a missed
opportunity for businesses to increase their sales and visibility. How can LinkedIn be fully
utilized for businesses?
One of the most common mistakes businesses make is leaving chunks if not all of their profile
blank. If your page is blank why would people click to view your website? At the very least, have
your basic company information. Here are five tips that LinkedIn can be optimized for your
business growth.

3. Regular updates:
If your business is not creating a consistent stream of good content, there is nothing for your
viewers to share. Enable the company updates for your page and start sharing relevant content.
This should be done on a regular and consistent basis.
Product Tags:
Your viewers will want to know that your business actually offers a product or service for sale. If
you leave this blank, you are missing a prime opportunity. Most viewers are not going to take the
time to search for what you are selling. Therefore, utilizing product tabs is essential.
Testimonials of potential customers:
One of the best ways to show potential customers that you are a legitimate and trustworthy
company is through testimonials. On LinkedIn, these are referred to as recommendations. You
can even request recommendations from your friends, fans and customers. This is highly
advisable. The more recommendations you have, the better.
Blog RSS Feed:
As stated above, having outbound consistent, relevant content is critical. Connecting your blog's
RSS feed to your LinkedIn page can provide this content. The feed will pull in your blog posts as
soon as you post them. This is great in streamlining your energy. You don't have to think about
creating new content for your LinkedIn account; your RSS feed is doing the work for you.

4. Analysis and Analytics: As a business, analytics are key to measuring your ROI. Analytics
are used to measure who's viewing your profile and the reach of your profile. This enables you
to discover if your profile on LinkedIn is effective. You can track page views, unique visitors and
how your product tab is performing. All of these factors will allow you to tweak your profile to
be used to its maximum.
LinkedIn is one of the most overlooked social media platforms. The advantages to utilizing
LinkedIn as a business are less competition compare to other social media accounts. By taking the
time to set up your profile to work for your business, you will increase the visibility and your
business will have increased visibility. The only investment required is your time and energy to do
marketing on LinkedIn. So, this can be an efficient platform to boost your business and gain more
ROI.

5. For more details, visit:
http://inboardpro.com/