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Marketing entrepreneurial -
MARK41003.EA2022
Michelle Blanc M.Sc
LES MÉTAVERS
• Réalité virtuelle, Réalité augmentée, Réalité mixte
• Les métavers
• Second Life vs Horizon World
• Second Life et comment on a oublié le passé et fait table rase de ses
nombreuses innovations
• Considérations marketing et entrepreneuriales
• Hyper réalité
Source:
https://fre.myservername.com/ar-vs-vr-difference-between-augmented-vs-virtual-reality
Source:
https://fre.myservername.com/ar-vs-vr-difference-between-augmented-vs-virtual-reality
Source:
https://fre.myservername.com/ar-vs-vr-difference-between-augmented-vs-virtual-reality
Source:
https://fre.myservername.com/ar-vs-vr-difference-between-augmented-vs-virtual-reality
Source:
https://fre.myservername.com/ar-vs-vr-difference-between-augmented-vs-virtual-reality
Source:
https://www.ben-evans.com/benedictevans/2022/10/31/ways-to-think-about-a-
metaverse?fbclid=IwAR2SXPzTLc1LZTXmipeIadWRh3rOJjRlSekkcJsxEdjKzoDer3Zf30g0x-s
Source:
https://fredcavazza.net/2022/05/27/quelles-pratiques-marketing-dans-le-metavers/
• La police de Vancouver recrute dans Second Life
• https://www.michelleblanc.com/2007/07/police-de-vancouver-recrute-dans-
second-life/
• Le Crédit Agricole dans Second Life
• https://www.michelleblanc.com/2007/07/le-credit-agricole-dans-second-life/
• FirstMeta, Une première carte de crédit dans Second Life
• https://www.michelleblanc.com/2007/06/firstmeta-premiere-carte-de-credit-
second-life/
• Campagne présidentielle Française et Second Life
• https://www.michelleblanc.com/2007/05/campagne-presidentielle-francaise-
second-life/
• La NBA dans Second Life
• https://www.michelleblanc.com/2007/05/nba-dans-second-life/
Source:
https://www.michelleblanc.com/2007/04/journal-le-devoir-dans-second-life/
Source:
https://www.michelleblanc.com/2007/04/chateau-frontenac-dans-second-life/
/
Source:
https://www.michelleblanc.com/2007/03/jean-paul-gaultier-second-life/
TELUS
Source:
http://alphavilleherald.com/2006/08/telus_phone_sto.html
Second Life Liberation Army (SLLA)
Source:
https://www.michelleblanc.com/2007/03/slla-second-life-liberation-army/
et
https://www.psfk.com/2006/08/militants_ambus.html
Le politicien américain Mark Warner dans
Second Life
Source:
https://www.michelleblanc.com/2006/09/politicien-dans-second-life/
Source:
https://www.michelleblanc.com/2007/02/lemeur-second-life-sarkozy/
/
Source:
https://www.michelleblanc.com/2006/12/presidentielle-francaise-dans-second-life/
Source:
https://www.michelleblanc.com/2006/10/reuters-wired-second-life-photos-inedites/
Source:
https://www.michelleblanc.com/2006/10/reuters-wired-second-life-photos-inedites/
• INSEAD sera dans Second Life
• https://www.michelleblanc.com/2007/04/insead-dans-second-life/
• Coldwell Banker dans Second Life
• https://www.michelleblanc.com/2007/03/coldwell-banker-second-life/
• La Suède sera le premier état à établir une ambassade dans Second
Life
• https://www.michelleblanc.com/2007/01/suede-premier-etat-ambassade-
second-life/
Mercedez Benz
Source:
https://www.michelleblanc.com/2007/02/mercedes-benz-dans-second-life/
La géniale stratégie Second Life de Starwood
hotels
Source:
https://www.michelleblanc.com/2006/10/strategie-second-life-starwood-hotels/
Source:
https://www.michelleblanc.com/2007/01/sears-second-life/
Source:
https://www.michelleblanc.com/2006/09/ibm-second-life-photos-exclusives/
• Professor Demonstrates the Inner World of Schizophrenia through
Second Life
• https://www.institute4learning.com/2010/01/13/professor-demonstrates-
the-inner-world-of-schizophrenia-through-second-life/
• For Some Combat Veterans, Second Life Used For PTSD Therapy
"Working When Nothing Else Has”, Ret. Lt. Col. Says
• https://nwn.blogs.com/nwn/2009/03/posttraumatic-stress.html
• 'Virtual world' helps with post-traumatic stress
• https://www.airforcemedicine.af.mil/News/Display/Article/426588/virtual-
world-helps-with-post-traumatic-stress/
• Virtual worlds for people with autism spectrum disorder: a case study
in Second Life
• https://pubmed.ncbi.nlm.nih.gov/26023707/
Source:
https://www.slideshare.net/Milton.Broome/autism-and-aspergers-in-second-life
Source:
https://modemworld.me/2020/06/28/coalition-island-looking-at-the-us-militarys-use-of-second-life/
• Recrutement
• Simulation
• Modélisation
Source:
https://fredcavazza.net/2022/05/27/quelles-pratiques-marketing-dans-le-metavers/
Source:
https://fredcavazza.net/2022/05/27/quelles-pratiques-marketing-dans-le-metavers/
Source:
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/digital-twins-the-foundation-of-the-
enterprise-metaverse
Source:
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/digital-twins-the-foundation-of-the-
enterprise-metaverse
• The metaverse has a groping problem already
• https://www.technologyreview.com/2021/12/16/1042516/the-metaverse-
has-a-groping-problem
• Pour faire tourner le métaverse, il faudra changer « l’infrastructure
entière de l’Internet »
• https://www.numerama.com/tech/795797-pour-faire-tourner-le-metaverse-
il-faudra-changer-linfrastructure-entiere-de-linternet.html
• Who's building the metaverse?
• https://news.trust.org/item/20211221102359-ukizm/
Merci Beaucoup!
Michelle Blanc M.Sc.
et visitez
Blogues : www.michelleblanc.com

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