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Michelle Brown-Brine
      A2 Media Studies
  G324 โ€“ Advanced Portfolio in Media
  Brief 2 โ€“ A promotional package for a
                 new film
Links
โ€ข   http://www.youtube.com/watch?v=vCfTjKY5L4
โ€ข   http://www.youtube.com/watch?v=-YLDYRijxO
โ€ข   http://www.youtube.com/watch?v=8i9nTqAFNA
โ€ข   http://www.youtube.com/watch?v=liLFqy_m19
โ€ข   http://www.youtube.com/watch?v
    =8j6dQSDOX4E
Conventions
โ€ข   Starts with age certificate (on screen for up to 5 seconds)
โ€ข   Followed by production company names
โ€ข   Backing music/sound effects/voice over cut in
โ€ข   Uses flash and fade and quick-cut editing techniques
โ€ข   On-screen text
โ€ข   Cut to speed of music/narration
โ€ข   Contains at least 1 short clip from the beginning, middle and end of
    the film
โ€ข   Numerous clips from film used
โ€ข   Very dark colours
โ€ข   Very few different settings used
โ€ข   Ends with release date, slogan (not always) and the production
    company names
โ€ข   Duration varies from 30 seconds to the maximum of 2 minutes
Timeline (Saw 3D)



    Age certificate                 Company 1             Company 2
     (0.01 โ€“ 0.05)                 (0.06 โ€“ 0.07)         (0.07 โ€“ 0.08)




Cuts to first clip from film   Text flash onto screen   Narration Begins
      (0.14 โ€“ 0.15)                 (0.11 โ€“ 0.13)        (0.09 โ€“ 0.10)
Text flash onto screen   Cuts to second clip from   Cuts to third clip from
     (0.16 - 0.17)              film (0.18)               film (0.19)




Text flash onto screen   Cuts to fourth clip from   Cuts to different camera
     (0.22 - 0.23)             film (0.21)                angle (0.20)
Cuts to fifth clip from film   Pans to ground level at   Pans to a group of people at
           (0.24)               medium speed (0.25)      medium speed (0.25 - 0.26)




Fade into sixth clip from             Narration            Text flash onto screen
   film (0.31 - 0.32)               (0.29 - 0.30)               (0.27 - 0.28)
Cuts to high angle shot   Cuts to low angle shot of   Cuts to medium close up
  of sixth clip (0.33)        sixth clip (0.33)          of sixth clip (0.34)




Cuts to seventh clip      Text flash onto screen      Cuts to floor of sixth clip
from film and tracks           (0.36 - 0.37)                    (0.35)
  movement (0.37)
Cuts to long shot shot of   Cuts to mid close up of    Text flash on screen
character in seventh clip    trap in seventh clip         (0.39 - 0.40)
          (0.38)                    (0.39)




  Film title text flash     Cuts to other character   Cuts to eighth clip from
         (0.43)              in eighth clip (0.42)          film (0.41)
(0.44)          Cuts to CGI machine/cogs        Moves through cogs to
                               (0.45 - 0.47)             film title (0.47 - 0.48)




   Film title fades        Cuts to blood stained      Title explodes into machine
through (0.51 โ€“ 0.54)           wall (0.51)                 parts (0.48 - 0.50)


                                    Music fades out
                                     (0.54 - 0.57)

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Research Teaser Trailers

  • 1. Michelle Brown-Brine A2 Media Studies G324 โ€“ Advanced Portfolio in Media Brief 2 โ€“ A promotional package for a new film
  • 2. Links โ€ข http://www.youtube.com/watch?v=vCfTjKY5L4 โ€ข http://www.youtube.com/watch?v=-YLDYRijxO โ€ข http://www.youtube.com/watch?v=8i9nTqAFNA โ€ข http://www.youtube.com/watch?v=liLFqy_m19 โ€ข http://www.youtube.com/watch?v =8j6dQSDOX4E
  • 3. Conventions โ€ข Starts with age certificate (on screen for up to 5 seconds) โ€ข Followed by production company names โ€ข Backing music/sound effects/voice over cut in โ€ข Uses flash and fade and quick-cut editing techniques โ€ข On-screen text โ€ข Cut to speed of music/narration โ€ข Contains at least 1 short clip from the beginning, middle and end of the film โ€ข Numerous clips from film used โ€ข Very dark colours โ€ข Very few different settings used โ€ข Ends with release date, slogan (not always) and the production company names โ€ข Duration varies from 30 seconds to the maximum of 2 minutes
  • 4. Timeline (Saw 3D) Age certificate Company 1 Company 2 (0.01 โ€“ 0.05) (0.06 โ€“ 0.07) (0.07 โ€“ 0.08) Cuts to first clip from film Text flash onto screen Narration Begins (0.14 โ€“ 0.15) (0.11 โ€“ 0.13) (0.09 โ€“ 0.10)
  • 5. Text flash onto screen Cuts to second clip from Cuts to third clip from (0.16 - 0.17) film (0.18) film (0.19) Text flash onto screen Cuts to fourth clip from Cuts to different camera (0.22 - 0.23) film (0.21) angle (0.20)
  • 6. Cuts to fifth clip from film Pans to ground level at Pans to a group of people at (0.24) medium speed (0.25) medium speed (0.25 - 0.26) Fade into sixth clip from Narration Text flash onto screen film (0.31 - 0.32) (0.29 - 0.30) (0.27 - 0.28)
  • 7. Cuts to high angle shot Cuts to low angle shot of Cuts to medium close up of sixth clip (0.33) sixth clip (0.33) of sixth clip (0.34) Cuts to seventh clip Text flash onto screen Cuts to floor of sixth clip from film and tracks (0.36 - 0.37) (0.35) movement (0.37)
  • 8. Cuts to long shot shot of Cuts to mid close up of Text flash on screen character in seventh clip trap in seventh clip (0.39 - 0.40) (0.38) (0.39) Film title text flash Cuts to other character Cuts to eighth clip from (0.43) in eighth clip (0.42) film (0.41)
  • 9. (0.44) Cuts to CGI machine/cogs Moves through cogs to (0.45 - 0.47) film title (0.47 - 0.48) Film title fades Cuts to blood stained Title explodes into machine through (0.51 โ€“ 0.54) wall (0.51) parts (0.48 - 0.50) Music fades out (0.54 - 0.57)