Onigiri: Redesigning for Fictional Values SLIDES.pdf

onigiri: yassified
redesigning for fictional values
michelle lee dalessandro
WHY DID I PICK ONIGIRI?
× they have saved me many times
WHY DID I PICK ONIGIRI?
× they have saved me many times
× they’re delish
WHY DID I PICK ONIGIRI?
× they have saved me many times
× they’re delish
× the packaging is sad and frustrating
WHY DID I PICK ONIGIRI?
× they have saved me many times
× they’re delish
× the packaging is sad and frustrating
× they’re my favorite unfamiliar item
that is now familiar
VALUES
× cheap, accessible, portable
current onigiri
VALUES
× cheap, accessible, portable
× disposable wrappers meant to
preserve quality and be thrown out
current onigiri
VALUES
× cheap, accessible, portable
× disposable wrappers meant to
preserve quality and be thrown out
× japanese, sometimes has english
current onigiri
VALUES
× cheap, accessible, portable
× disposable wrappers meant to
preserve quality and be thrown out
× japanese, sometimes has english
× small type, identifiable shape but
need to tell flavors apart
current onigiri
INTENT
how can i make this product of
convenience a source of joy through
packaging design changes without
sacrificing functionality?
project
INTENT
for: japanese and gaijin, children
and adults. especially those in a
rush/can’t read
project
INTENT
for: japanese and gaijin, children
and adults. especially those in a
rush/can’t read
reason: they’re a fun product that
don’t look fun & can cause the
opposite emotional effect
project
INTENT
behavior: easily identifiable, fun to
open and to eat
project
INTENT
behavior: easily identifiable, fun to
open and to eat
conversation: how can convenience
food continue to spark joy? how
can we incorporate playful attitudes
with our food? how can packaging
communicate better or be worth
preserving?
project
STAGE ONE:
UNDERSTANDING CURRENT DESIGN
process
STAGE TWO:
BRAINSTORMING
process
STAGE TWO:
BRAINSTORMING
process
STAGE TWO:
BRAINSTORMING
process
STAGE THREE:
EXPLORING THE FAVORITE
process
STAGE THREE:
EXPLORING THE FAVORITE
process
STAGE FOUR:
FINAL DESIGNS
process
Onigiri: Redesigning for Fictional Values SLIDES.pdf
WHAT IS IT
a cast of flavor characters that un-
fold to resemble their ingredient.
paper outer is easier to spot, perfo-
rated side pieces easy to tear open
and unfold. soft plastic easily pulled
from the top opening.
more recyclable, adorable, they
each have personality now :)
final version
WHY I LIKE IT
× still tactile, but now fun to open
final version
WHY I LIKE IT
× still tactile, but now fun to open
× can become a whole cast of
little onigiri characters. keychains,
etc. the gudetama of 7-eleven
final version
WHY I LIKE IT
× still tactile, but now fun to open
× can become a whole cast of
little onigiri characters. keychains,
etc. the gudetama of 7-eleven
× sparks joy, is more convenient to
spot on shelves, playful
final version
WHY I LIKE IT
× still tactile, but now fun to open
× can become a whole cast of
little onigiri characters. keychains,
etc. the gudetama of 7-eleven
× sparks joy, is more convenient to
spot on shelves, playful
× can be scrapbooked/less waste
final version
1 sur 27

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Onigiri: Redesigning for Fictional Values SLIDES.pdf

  • 1. onigiri: yassified redesigning for fictional values michelle lee dalessandro
  • 2. WHY DID I PICK ONIGIRI? × they have saved me many times
  • 3. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish
  • 4. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish × the packaging is sad and frustrating
  • 5. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish × the packaging is sad and frustrating × they’re my favorite unfamiliar item that is now familiar
  • 6. VALUES × cheap, accessible, portable current onigiri
  • 7. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out current onigiri
  • 8. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out × japanese, sometimes has english current onigiri
  • 9. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out × japanese, sometimes has english × small type, identifiable shape but need to tell flavors apart current onigiri
  • 10. INTENT how can i make this product of convenience a source of joy through packaging design changes without sacrificing functionality? project
  • 11. INTENT for: japanese and gaijin, children and adults. especially those in a rush/can’t read project
  • 12. INTENT for: japanese and gaijin, children and adults. especially those in a rush/can’t read reason: they’re a fun product that don’t look fun & can cause the opposite emotional effect project
  • 13. INTENT behavior: easily identifiable, fun to open and to eat project
  • 14. INTENT behavior: easily identifiable, fun to open and to eat conversation: how can convenience food continue to spark joy? how can we incorporate playful attitudes with our food? how can packaging communicate better or be worth preserving? project
  • 19. STAGE THREE: EXPLORING THE FAVORITE process
  • 20. STAGE THREE: EXPLORING THE FAVORITE process
  • 23. WHAT IS IT a cast of flavor characters that un- fold to resemble their ingredient. paper outer is easier to spot, perfo- rated side pieces easy to tear open and unfold. soft plastic easily pulled from the top opening. more recyclable, adorable, they each have personality now :) final version
  • 24. WHY I LIKE IT × still tactile, but now fun to open final version
  • 25. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven final version
  • 26. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven × sparks joy, is more convenient to spot on shelves, playful final version
  • 27. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven × sparks joy, is more convenient to spot on shelves, playful × can be scrapbooked/less waste final version