Gamification for Dinosaurs, talk on gamification, how different generations deal with information & media, watch people and reverse thinking. Gamification World Congres 2015

1. Michiel van Eunen
Gamification Expert Experience Designer
www.linkedin.com/in/michielvaneunen
www.twitter.com/michielvaneunen

2. Gamification
For Dinosaurs

3. Which face do you see most often in a museum?
A B C

5. 1935

6. 2015

7. 1935

8. 2015

9. 1935

10. 2015

11. What changed?

12. 1982

18. Lean Backward
Passive
Receiving
Little Influence
‘Old’ Media Paradigm
I look / listen, so I experience
You send-> I receive
Builders,
Babyboomers,
Generation X

23. ‘New’ Media Paradigm:
Lean Forward
Active
Engaging
A Lot of influence
I do, so I experience
Generation Y, Z …

25. Until today, we have been playing
for 6 million years

26. People have been playing
10.000 hours of games before they turn 21
That is more than the number of hours
they spend in High School alltogehther

27. Weekly we spend 3 billion hours
playing online games
‘Because we are not challenged enough in our daily lives’
- Jane McGonigal

30. A B C D
Average Gamer?

32. Average Gamer35
years
old
playing
for 17
years
50 % ♀
50 % ♂
social:
62%
plays with
others

33. Gamification

34. Gamification

35. Gamification

37. ok, we get it.
let’s make a game
yes, with our training
program in it ... in an app, with
qr-codes, right
…and our brand
values, and procedures but not too funny,
it’s still work

39. Gamification
Function Focused Design Human Focused Design
Most systems are designed:
…on the assumption that workers
WILL DO their jobs
(because they are paid to do so)
… with a focus on humans
who experience feelings,insecurities,
reasons, motivations, engagement
Education: We want you to learn this and this
Business: We want you to buy / fly / use our product
…with the purpose to be efficient
& do the job quickly (f.i. SOP’s)
…with a focus on function
Games are designed:
with no other purpose than to
please the individual playing them
…on the knowlegde that players
WILL ABANDON the game,
if it fails to engage

40. Gamification
Is NOT about slamming
some game (elements)
into your organization

41. Gamification
Is NOT a quick & dirty
solution to your
problems

42. Gamification
Is NOT a one trick pony
to make things
‘more fun’

43. Gamification
IS

44. Reverse Thinking

45. Leaders
(human)
Staff
(human)
Customer
(human)
Human Focused Design
Team
(human)
Reverse Thinking

46. HOW?
Reverse Thinking

47. Michiel van Eunen
Gamification Expert Experience Designer
www.linkedin.com/in/michielvaneunen
www.twitter.com/michielvaneunen